Imidlalo yamaqembu kazwelonke yehlise ukuthengwa kwe-inthanethi ngamaphesenti afinyelela ku-14 ngezinsuku zemidlalo, kodwa ukukhwabanisa kwahlala kuzinzile

Imidlalo yeqembu lesizwe laseBrazil emqhudelwaneni webhola omkhulu kunayo yonke emhlabeni yehlise ukuthengwa kwe-inthanethi ezweni cishe ngo-14%. Ucwaningo oluqavile olwenziwe yiKoin – inkampani egxile ekuxazululeni izinkokhelo kanye nokulwa nokukhwabanisa – lubonisa ukuthi abathengi bahlehlise okwesikhashana ukuthengwa kwabo ukuze babukele imidlalo, ngaphandle kokubangela ukwanda okukhulu kwezinkomba zengozi ezihlaziywe yinkampani. Ukwehla kwagxila ezinsukwini iqembu lesizwe elidlale ngazo futhi akumeleli ukwehla kokusebenza okuphelele kwaso sonke isikhathi esihlaziywe. 

Ucwaningo luhlaziye ukuthengiselana okucutshungulwe phakathi kukaJuni 11 noJulayi 16, 2026. Ezitolo zedijithali, isilinganiso sentengo yokuthengiselana yansuku zonke sehle ngo-11.9% ngesikhathi semidlalo yeqembu lesizwe, uma kuqhathaniswa nezinsuku ezingenamidlalo. Ezinkundleni zokuhamba eziku-inthanethi (ama-OTA), ukwehla kufinyelele ku-13.9%, okwembula ukuthi, phakathi nemidlalo, abathengi bamane bahlehlisa ukuthenga kwabo.

"Imiphumela ikhombisa ukuthi imicimbi emikhulu yezemidlalo iyaqhubeka nokushintsha indlela okusetshenziswa ngayo idijithali. Esikhundleni sokulindela ukuthengwa noma ukugxila kukho ngokushesha ngemva kwemidlalo, abathengi bamane bahlehlise izinqumo zabo ngenkathi bebuka imidlalo. Lokhu kuziphatha kusiza ukuchaza ukuncipha kwesikhashana okubonwa kwezentengiselwano ze-e, ngaphandle kokubonisa ukwehla kwesakhiwo kokuthengisa phakathi naso sonke isikhathi"kusho u-Ignacio Stagnaro, i-CEO yeKoin.

Iphethini efanayo yabonwa lapho uKoin ehlaziya izinsuku zomdlalo zamanye amaqembu esizwe aseLatin America aqashwe yilolu cwaningo. Ekuthengisweni kwedijithali, ivolumu yokuthengiselana yehle ngo-6.7% eMexico kanye no-6.1% eColombia ezinsukwini lapho amaqembu abo adlala khona, uma kuqhathaniswa nezinsuku ezingenamidlalo. Ezinkundleni zokuhamba, ukwehla kwakungu-9.1% phakathi kwabantu baseMexico kanye no-2.7% phakathi kwabantu baseColombia. I-Argentina kwakuwukuphela kwayo eyayihlukile, ibhalise ukukhula okungu-6.1% ekuthengisweni kwedijithali kanye nokwenyuka okuncane okungu-0.7% kwezokuvakasha ngesikhathi semidlalo yeqembu layo lesizwe. Nakuba ngamandla ahlukene, ukuziphatha okubonwe kuqinisa ukuthi imicimbi emikhulu yezemidlalo ithonya kakhulu isikhathi lapho umthengi enquma ukuthenga, ngaphandle kokubeka engcupheni ikhwalithi yethrafikhi yedijithali.

“Imicimbi emikhulu yezemidlalo ivame ukwandisa ukukhathazeka kwemakethe mayelana nemizamo yokukhwabanisa engaba khona, njengoba igxilisa ukunaka komphakathi futhi yandisa umsebenzi eziteshini zedijithali. Esikubonile kwaba umphumela wokuziphatha oyinhloko: abathengi banciphise okwesikhashana ukuthenga kwabo ukuze balandele imidlalo, kuyilapho imisebenzi yokulwa nokukhwabanisa ehlelwe kahle ikwazile ukugcina ukusebenza kahle ekuhlaziyweni kokuthengiselana, igcina ibhalansi phakathi kokuphepha nokuvunyelwa okuvela kubathengi abasemthethweni ngisho nalapho kubhekene nokushintsha kwamaphethini okusebenzisa”kuphawula umphathi.

Ukuzinza kuyabonakala futhi emazingeni okwenqatshwa kokuthengiselana. Ezitolo zedijithali zaseBrazil, izinga lehle lisuka ku-7.33% ngezinsuku ezingenamidlalo laya ku-6.71% ngesikhathi semidlalo yeqembu lesizwe. Ezinkundleni zokuhamba eziku-inthanethi, umehluko wawusuka ku-3.99% waya ku-3.82%. Kwamanye amazwe ahlaziyiwe, ukuguquguquka kwahlala kungaphansi kwephuzu elilodwa lephesenti, kungekho sibonakaliso sokuwohloka okukhulu ngisho nangesikhathi sokusebenzisana okukhulu kakhulu emncintiswaneni. Imiphumela ikhombisa ukuthi amamodeli engozi alungiswe kuphrofayili yomsebenzi ngamunye angaphendula ezinguqukweni ezithile ekuziphatheni kwabathengi ngaphandle kokwandisa ukwenqatshwa noma ukufaka engcupheni ukuphepha kokuthengiselana. 

Ucwaningo luphinde lwathola ukuthi akukho mphumela omkhulu wokubuyela emuva ngemuva kwemidlalo. Ezitolo zaseBrazil naseMexico, kube nokululama okulinganiselwe, phakathi kuka-7% no-8%, okunganele ukuchaza ukuphakama kwesidingo. Nokho, ezinkundleni zokuhamba, ukuguquguquka kwaqala ekwehleni ngo-10% kuya ekukhuphukeni ngo-4%, ngaphandle komkhuba oqhubekayo. Lesi simo sigcizelela ukuthi okunye ukuthengwa kwasatshalaliswa kabusha phakathi naleso sikhathi, ngaphandle kokugxila okukhulu ngokushesha ngemva kokuphela kwemidlalo. 

KuKoin, imiphumela iqinisa ushintsho olubalulekile endleleni imakethe ebheka ngayo ukuvimbela ukukhwabanisa ngezikhathi zokushintsha kokuziphatha kwabathengi. Nakuba iminyaka eminingi kugxilwe ekuvimbeleni ukuthengiselana okungase kube yingozi, namuhla inselele iwukuhlonza kahle abathengi abasemthethweni nokunciphisa ukwenqatshwa okungadingekile, kulondolozwe ukuguqulwa ngaphandle kokubeka engcupheni ukuphepha.

"Isikhathi eside, ukuphepha nokuguqulwa kwakubhekwa njengezinhloso eziphikisanayo. Namuhla, ukuvela kwamamodeli obuhlakani bezingozi kubonisa ukuthi kungenzeka ukuvikela imisebenzi ngaphandle kokudala ukungezwani kulabo abenza ukuthenga okusemthethweni. Inzuzo yokuncintisana ngeke ibe ekusekeleni amanani amakhulu okuthengiselana kuphela, kodwa nasekuboneni ngokunembile amathuba okuthengisa nokuwaguqula abe ukuthengisa okuqediwe ngempumelelo, okunikeza ulwazi oluphephile nolungabonakali kumthengi," kuphetha uStagnaro.