Egxile ekukhiqizeni uphawu lokukhula kwemikhiqizo yamalebula azimele, ngoLwesithathu, mhla ziyi-18 kuMandulo, emcimbini we-PL Connection, uMarcelo Bicudo, i-CEO ye-Design Bridge, ugcizelele ukukhula okukhulu komkhakha wamalebula azimele, osevele umele phakathi kuka-5% no-7% wokuthengiswa kwezingxenye ezifana nezinto zokwakha, okungenzeka ukuthi kwande kwezinye izimakethe eziningi. Kodwa-ke, ukuze umkhiqizo wamalebula azimele uvelele, uBicudo uchaze ukuthi kubalulekile ukuthuthukisa isu lokukhiqiza uphawu elidlula umkhiqizo ngokwawo, lisungule uxhumano olungokomzwelo nolwethembana nomthengi.
“Ukwakha uphawu akukhona nje ukudala igama kanye nobunikazi obubonakalayo, kodwa kunalokho mayelana nendlela lolo hlobo lomkhiqizo oluziphatha ngayo, oluxhumana ngayo, futhi oluzibeka ngayo emakethe. Kumayelana nokudala indaba ehambisanayo nehehayo ehilela bobabili abathengi bokugcina kanye nabalingani bebhizinisi,” uBicudo wagcizelela enkulumweni yakhe ethi “Ukwakha Uphawu Oluhlelekile: Ukwakha Imikhiqizo Yelebula Elizimele Eliphumelelayo.”.
Umyalezo oyinhloko kaBicudo kwakuyisidingo sokwehluka emakethe egcwele. Ugcizelele ukuthi ukuze uphawu lwelebula oluyimfihlo luphumelele, kumele lunikeze isiphakamiso senani eliyingqayizivele, kungaba ngokusungula izinto ezintsha, ikhwalithi, noma intengo. Kodwa-ke, ukuhambisana kubaluleke ngokulinganayo.
"Umkhiqizo udinga ukuqashelwa kuzo zonke izindawo lapho uxhumana nomthengi, kusukela kumkhiqizo oseshalofini kuya emikhankasweni yokumaketha. Lokhu kuvumelana kudala ukujwayelana nokwethembana, okuyizinto ezibalulekile zokwethembeka kwamakhasimende," kusho yena.
UBicudo uphinde wakhuluma ngamandla emikhiqizo yamalebula azimele emikhakheni efana nokudla, iziphuzo, nezinto zokwakha, ezibhekene nokwanda kokwamukelwa kwemikhiqizo yamalebula azimele.
“Umthengi wanamuhla uvulekele kakhulu ukuzama imikhiqizo emisha, inqobo nje uma iveza ukuphepha nekhwalithi,” echaza. Wanezela ngokuthi lolu shintsho endleleni yokucabanga yabathengi ludala ithuba elihle lokuthi izinkampani zivelele ngemikhiqizo yazo.
Nakuba imakethe yamalebula azimele ikhula ngokushesha, uBicudo akazange ahluleke ukukhomba izinselele ezibhekene nezinkampani. Ukuncintisana okukhulu kanye nesidingo sokusungula izinto ezintsha njalo kwaqokonyiswa njengezinkinga ezibalulekile.
“Ukudala uphawu lwelebula yangasese oluphumelelayo kudinga okungaphezu nje kokufaka igama lenkampani emkhiqizweni. Kudinga ukuhlela ngokucophelela, ukwenziwa okungenaphutha, futhi ngaphezu kwakho konke, ukuzibophezela ekhwalithini nasekunelisekeni kwamakhasimende,” egcizelela.
Ukuxhumeka kwe-PL 2024
Izinsuku: 17-19 Septhemba 2024
Amahora: 10 ekuseni kuya ku-8 ntambama ezinsukwini ezimbili zokuqala. Ngosuku lwesithathu, 10 ekuseni kuya ku-6 ntambama.
Indawo: Expo Centre Norte – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo (SP).
