Ubudlelwano bezohwebo phakathi kweBrazil neShayina buthuthuka nasekuthengiseni ama-franchise. Ngenkathi iziteshi ezinkulu zaseShayina zisheshisa izinhlelo zazo zokwandisa emakethe yaseBrazil, osomabhizinisi baseBrazil bafuna ukufunda mathupha ngomunye wemikhakha yezitolo, emisha, kanye nezobuchwepheshe enamandla kakhulu emhlabeni. Ngokusho kwedatha evela kwi-Brazilian Franchising Association (ABF), okungenani ama-franchise ayisithupha aseBrazil asevele esebenza eShayina, anemisebenzi ecishe ibe ngu-23 yama-franchise, okuhlanganisa neHong Kong. Kungalesi simo lapho i-ABF, ngokubambisana ne-Brazilian Trade and Investment Promotion Agency (ApexBrasil), ngohlelo lwe-Franchising Brasil, ibambe i-ABF China Mission, phakathi kuka-Agasti 27 noSepthemba 5, 2026.
Lesi sinyathelo, esizokwenzeka eShanghai naseBeijing, sihlose ukudala amathuba okuthuthukisa ibhizinisi, ukukhuthaza ukushintshana kolwazi, nokukhuthaza ukubambisana phakathi kwezinkampani ezivela kuwo womabili la mazwe. Izinsuku eziyishumi, osomabhizinisi kanye nabameleli bama-franchise aseBrazil bazoba nokufinyelela ku-ajenda ekhethekile egxile ekusunguleni izinto ezintsha, ukuguqulwa kwedijithali, ukuthengisa, ukwanda kwamazwe ngamazwe, kanye nezitayela eziyinhloko eziguqula kabusha umkhakha wama-franchise emhlabeni jikelele.
I-China izibonakalise njengenye yamandla ahamba phambili emhlabeni kwezobuchwepheshe, ubuhlakani bokwenziwa, izindlela zokukhokha zedijithali, ezokuthutha, kanye nokuhlangenwe nakho kwabathengi. Ngesikhathi esifanayo, imikhiqizo yaseShayina yandisa ukuba khona kwayo emhlabeni wonke futhi iqala ukubona iBrazil njengemakethe ebaluleke kakhulu yokwanda, okuwumkhuba obonwe muva nje ngesimemezelo sokufika kwezinkampani ezinkulu zokudla neziphuzo ezweni, njenge-Mixue ne-Ai-Cha.
“I-ABF China Mission yahlelwa ukuze inikeze umbono ongokoqobo walesi simo. Abahlanganyeli bazohambela izinkampani kanye nemisebenzi yokulinganisa, bafunde ngamamodeli okuthengisa amasha, bahlanganyele ezinkulumweni nasezifundweni zokusebenzela nochwepheshe bendawo, futhi bahlangane nezinhlangano nezinhlangano ezisebenza ngqo ekuthuthukisweni kwe-franchise kanye nokusungula izinto ezintsha eShayina,” kuchaza uCaroline Graciani, umqondisi omkhulu we-ABF.
Ngaphandle kokuqukethwe kobuchwepheshe, lo msebenzi wawuklanyelwe ukwandisa ukuxhumana kwamazwe ngamazwe kwabahlanganyeli, ukudala indawo efanelekile yokukhiqiza ibhizinisi, ukuhlonza amathuba ezentengiselwano, kanye nokuthuthukisa ubudlelwano besikhathi esizayo phakathi kwezinkampani zaseBrazil nezaseShayina.
Njengoba kunezikhala ezimbalwa ezitholakalayo, ukubhaliswa kuvuliwe; ulwazi olwengeziwe lungatholakala lapha.
Isevisi
Umkhankaso we-ABF China
Izinsuku: Agasti 27 kuya kuSepthemba 5, 2026
Indawo oya kuyo: eShanghai naseBeijing
Kuhlelwe yi: Brazilian Franchising Association (ABF) kanye ne-ApexBrasil
Ukubhalisa: kuvuliwe futhi kunezikhala ezimbalwa ezitholakalayo
