Umncintiswano omkhulu kuhlelo lokusebenza lwekhemisi akuyona uhlelo lokusebenza lwekhemisi olunye. Kunjalo nangezitolo ezinkulu kanye nezitolo zezithasiselo. Empeleni, ukuqhathanisa abathengi abakwenzayo kwenziwa ngamapulatifomu afana ne-iFood, i-Amazon, kanye ne-Mercado Livre, ngoba lawa mapulatifomu achaza okulindelwe mayelana nendlela ukuthenga kwedijithali okufanele kusebenze ngayo.
Lolu shintsho lushintsha ngokuphelele indlela abathengisi okufanele bacabange ngayo ngeziteshi zabo zedijithali kanye nesu lokuhweba ngezinhlelo zokusebenza. Abaphathi abaningi basaphatha le mpikiswano njengokukhetha phakathi kokuthengisa nge-iFood noma ukutshala imali kuhlelo lwabo lokusebenza, lapho iziteshi ezimbili zisebenza imisebenzi ehlukene. Imakethe ikhona ukuze kutholakale amakhasimende. Uhlelo lokusebenza oluyimfihlo lukhona ukuze lubenze babuye. Uma lo mehluko ungacacile, inkampani itshala imali kokubili futhi ikhipha inani elincane kunoma yiliphi.
Ukuba nohlelo lwakho lokusebenza, ngokwalo, akuseyona into ehlukile kwezentengiselwano zeselula. Uma ulwazi lungahlangabezani nezindinganiso abathengi abazitholayo ezinkundleni ezinkulu, isiteshi sivame ukushiywa. Umphumela uba ukuthi umthengisi ugcina ethwala izindleko zokuthuthukisa nokugcina uhlelo lokusebenza olungakhiqizi imali engenayo ephindaphindayo, kuyilapho ehlala encike emakethe ukuze aluthengise.
Lokhu akunciphisi ukubaluleka kwe-iFood. Ngokuphambene nalokho. Imakethe inikeza into enzima kakhulu ukuyakha yodwa: izithameli ezilungele ukwenziwa. Ipulatifomu yaphela ngo-2025 ngamakhasimende asebenzayo angaba yizigidi ezingama-60, izikhungo ezibambisene nazo ezingaba ngu-500,000, kanye nesilinganiso sama-oda ayizigidi eziyi-160 ngenyanga eyodwa. Kulabo abafuna ukwandisa ukufinyelela kwabo nokuthola abathengi abasha, leli volumu limelela ithuba izinkampani ezimbalwa ezingalidala zisebenzisa iziteshi zazo kuphela.
Kodwa-ke, konke lokhu kufinyelela kuza ngezindleko. Kuye ngohlelo olukhethiwe, amakhomishini angasukela cishe ku-12% kuya ku-23%, kanye nezimali zokucubungula izinkokhelo kanye nezimali zanyanga zonke, okwenza izindleko ziphelele zibe cishe ingxenye yesine yenani le-oda ngalinye. Kwezinye izimo, iphesenti lingaba phezulu nakakhulu. Kuwutshalomali olunengqondo ekuthengweni kwamakhasimende, kodwa lunesisindo esikhulu uma kukhulunywa ngokumelela wonke umsebenzi.
Inkinga iqala lapho imakethe iphela ekubeni yisiteshi sokuthengisa futhi iqala ukugxila ebuhlotsheni obuningi nomthengi. Noma ngubani olawula isitolo, idatha, kanye nemithetho yesikhulumi naye uthonya imvamisa yokuthenga, ukuvezwa komkhiqizo, kanye nokwethembeka kwamakhasimende. Ngaphezu kokucindezelwa kwemingcele, umthengisi uba sengozini enkulu yokushintsha kwe-algorithm, izinguquko zezentengiselwano noma zezepolitiki ezingaphezu kwamandla akhe.
Isu lokuhweba ngohlelo lokusebenza lidinga umbono ovuthiwe. Ukuqalisa uhlelo lokusebenza ukusho nje ukuthi inkampani inesiteshi esiqondile akuvamile ukukhiqiza imiphumela. Abathengi bashintsha kuphela uma bebona inzuzo yangempela, kungaba ngokuhlangenwe nakho, izinzuzo ezikhethekile, izinhlelo zokwethembeka, okunikezwayo okwenziwe ngezifiso, noma ukulula kokuphinda ukuthenga okuphindaphindiwe ngokuthepha okumbalwa nje.
Emakhemisi, ezitolo ezinkulu, nasezitolo zezithasiselo, lokhu kuba sobala nakakhulu. Imithi yokusetshenziswa okuqhubekayo, ukuthenga ukudla masonto onke, kanye nokugcwalisa kabusha izithasiselo njalo kudala amathuba obudlelwano obudlula kakhulu ukuthengiswa okukodwa. Ukwazi umlando wokusetshenziswa nokunikeza ulwazi lomuntu siqu kuvame ukukhiqiza inani lesikhathi eside kunokonga ikhomishini ku-oda elilodwa.
Akumangazi ukuthi ngisho nasemkhakheni ogcwele izimakethe, iziteshi ezizimele, njenge-WhatsApp namamenyu edijithali, zimele ingxenye enkulu yemali engenayo yemisebenzi yokulethwa kwezimpahla. Lolu lwazi lubonisa ukuthi uma ulwazi lunengqondo, abathengi bazimisele ukuthenga ngqo kumkhiqizo.
Ngakho-ke, isu elisebenza kahle kakhulu akusikho ukufaka esinye isiteshi ngesinye. I-iFood isheshisa ukutholwa futhi yandisa ukufinyelela. Uhlelo lokusebenza oluyimfihlo luqinisa ubudlelwano, luthuthukisa inzuzo, futhi ludala izimo zokuthenga okuphindaphindiwe ukuze kwenzeke ngokwemvelo.
Ngaphandle kokungabaza, umbuzo obaluleke kakhulu awukona ukuthi kungcono yini ukuthengisa nge-iFood noma ukutshala imali kuhlelo lwakho lokusebenza. Umbuzo uhlukile: lapho lelo khasimende libuya ukuzothenga okulandelayo, ubani ozoba ngumnikazi walobo budlelwano?
