I-Zenvia, inkampani yezobuchwepheshe enikeza izixazululo ze-AI eziphelele zokuhlangenwe nakho kwamakhasimende, ibala amaphutha amahlanu aqeda amandla amakhasimende amaningi ekuthengeni ngezikhathi zonyaka, njengoMashi, ogujwa njengeNyanga Yabathengi.
1. Gcwalisa umthengi ngemiyalezo yokukhangisa
Ukuthumela izaziso eziningi nge-imeyili noma nge-WhatsApp kudala umuzwa wokungena. Ngokusho kombiko we-Deloitte, ngaphezu kwama-28% avimba umthumeli, amanye ama-28% ayazikhipha ohlwini lwedathabheyisi yenkampani, ama-22% ahlola kabusha ubudlelwano bawo nomkhiqizo, kanti ama-20% ashintsha izilungiselelo zawo zobumfihlo. Ivolumu ayifinyeleleki; isikhathi esiningi, kuyindlela esheshayo yokulahlekelwa ukuxhumana.
2. Phatha indawo yokuxoxa njengesiteshi sokumaketha nge-imeyili
Ukusebenzisa i-logic yemiyalezo eminingi eziteshini ezifana ne-WhatsApp kuyiphutha elibalulekile. Kulezi zimo, i-metric ephakathi ukwethembana, hhayi ukuchofoza. Ukuthumela okunikezwayo ngaphandle kokuhlola umongo kubhubhisa isiphakamiso sokuthengisa esiyingqayizivele sesiteshi. Ukuxhumana ngengxoxo kudinga ukulalela esikhundleni sezimpendulo ezigciniwe kanye nokufaneleka esikhundleni sokuvama.
3. Ukunganaki isikhathi esifanele nokuthula okunesu
Ukusetshenziswa kwedatha kanye nobuhlakani bokwenziwa okuyinkimbinkimbi kakhulu ukwazi ukuthi kufanele ungaxhumani nini. Ukuthula okunesu, okuyisinqumo esiqondile sokumisa ukuthumela ngezikhathi ezingafanele, kuvikela inani lempilo yamakhasimende (i-LTV) ngempumelelo kakhulu kunemikhankaso ephindaphindwayo kakhulu. Imikhiqizo ehlonipha lo mkhawulo ibhekwa njengewusizo; eminye, njengephazamisayo.
4. Ukunikeza isevisi ehamba kancane noma ezenzakalelayo ngaphandle komongo
Ngesikhathi sezikhathi zesidingo esikhulu, izimpendulo ezizenzakalelayo ezijwayelekile ziveza ukunganaki futhi zilimaze ulwazi lwamakhasimende. Ukusebenza ngokushelela nangomongo esiteshini esithandwa yikhasimende kubalulekile ekugcineni. Kulesi simo, ucwaningo lwe-Zenvia Panorama: Yini Eyenza Izinkampani Zithengise Okuningi Ngokubeka Ikhasimende Esikhungweni, olwenziwe yi-Zenvia ngokubambisana ne-Opinion Box, luthole ukuthi ama-65% ezinkampani zaseBrazil athi i-WhatsApp yisiteshi esikhiqiza ukuguqulwa okuningi, kanti ama-88% asebenzisa uhlelo lokusebenza kumasu awo okuthengisa.
5. Ukukhangisa ngaphandle kokucaca kanye nokunganaki isevisi yangemva kokuthengisa
Izimo ezifihliwe, ukunganeli kwesitoko, kanye nokusetshenziswa kwedatha ngaphandle kwemvume ecacile kudala ukukhungatheka kanye nezingozi kumkhiqizo. Njengoba abathengi bethola ulwazi oluthe xaxa ngamalungelo abo, ukwehluleka ukuba sobala nokulandelela ngemva kokuthenga kuqeda ukwethembana, okwenza kube nzima ukubuyisa idumela ngemuva kwesenzakalo sesizini esingaqhutshwanga kahle.
"Isinyathelo esilandelayo sizovela ekhonweni lokuhlanganisa ukusebenzisana nobuhlakani bokwenziwa kanye nezinhlelo zezinkampani. Kulapho-ke kuphela lapho kuzokwenzeka khona ukuguqula izingxoxo zibe ukuthengiselana okuguquguqukayo kanye nobuhlakani bebhizinisi obungakhula," kusho uGilsinei Hansen, iPhini likaMongameli wezokuMaketha, iBhizinisi kanye nobuchwepheshe eZenvia.
