NguMario Marchetti, i-CEO yeLatam yeSinch
IBrazil yakha, cishe buthule, enye yezindawo zemvelo zedijithali eziyinkimbinkimbi kakhulu emhlabeni. Nakuba izimakethe eziningi zisaphatha izinkokhelo, isevisi yamakhasimende, kanye nokuxhumana njengezakhiwo ezihlukene, umthengi waseBrazil usevele esebenza ngendlela ehlanganisiwe. Baxhumana nemikhiqizo nge-WhatsApp, benza izinkokhelo ezisheshayo nge-Pix, futhi baxhumana kakhulu nezinhlelo ezihlakaniphile ezisebenza nge-AI. Konke lokhu ngemizuzwana embalwa futhi ngaphakathi kohambo olufanayo.
Lokhu kuhlanganiswa kudala iphethini ebudlelwaneni bedijithali. Okwenza lesi simo sibe mnandi kakhulu ukuthi asizange sivele epulatifomu eyodwa noma isu elihlanganisiwe. Savela ekuziphatheni kwabathengi baseBrazil ngokwabo, abavumelana nezimo kakhulu futhi bahamba phambili ngeselula. La mandla awanakuphikwa ezweni elinabasebenzisi be-WhatsApp abangaphezu kwezigidi ezingu-148 futhi lapho i-Pix isivele izimise njengendlela yokukhokha esetshenziswa kakhulu, idlula amakhadi nezinye izindlela ngenani lokuthengiselana.
Namuhla, ingxoxo ingaqala ngomkhankaso, iguqukele ekubeni isevisi yamakhasimende ezenzakalelayo, idlule ezincomweni ze-AI ezenzelwe wena, bese iphela ngokuthengiselana kwezezimali okusheshayo. Isiteshi asiseyona nje indlela yokuxhumana. Sesiyindawo yokwakha ubudlelwano, ukuthengisa, kanye nokwethembeka kwamakhasimende.
Kulesi simo, i-WhatsApp idlala indima ebalulekile. Uhlelo lokusebenza seluyekile ukusebenza njengethuluzi lokushintshana imiyalezo yomuntu siqu futhi seluqalile ukusebenza njengengqalasizinda yokuxhumana phakathi kwezinkampani nabathengi.
Ngesikhathi esifanayo, i-Pix ichaze kabusha okulindelwe mayelana nesivinini kanye nobulula. Abathengi abasakubekezeleli ukuhamba okude, okunobushiqela, noma okuhlukene. Okuhlangenwe nakho okuhle sekuyinto esheshayo, ehambisana nesimo, futhi eqhubekayo.
Ubuhlakani bokwenziwa busheshisa lolu shintsho, hhayi nje ngokuzenzakalelayo izimpendulo, kodwa futhi ngokuqonda inhloso, umongo, kanye nokuziphatha ngesikhathi sangempela. Umphumela uba isipiliyoni esiguquguqukayo, esenziwe ngokwezifiso, futhi esingalinganiswa.
Ngokwemvelo, lokhu kuhlangana akuyona into encane futhi kudala izinselele ezinkulu. Ukuqinisekisa ukuphepha kwedatha ohambweni olunjalo oluguquguqukayo kanye nokuhlela ukuzenzekela ngaphandle kokulahlekelwa uzwela kanye nokuthintana nabantu kuyizithiyo izinkampani okudingeka zinqobe. Kodwa-ke, lezi yizinselele okufanele zibhekane nazo, njengoba indinganiso entsha yokulula kumthengi isivele imisiwe.
Ngakho-ke, umthelela walokhu udlulela ngale kobuchwepheshe. Sibona ushintsho lwesakhiwo endleleni izinkampani ezakha ngayo ubudlelwano. Ngokomlando, izinkampani zihlela ukuxhumana, ukuthengisa, kanye nensizakalo yamakhasimende ezindaweni ezihlukene. Manje, konke kuhlangana engxoxweni. Kungengxoxo lapho ikhasimende licwaninga, linqume, lithenge, likhokhe, likhononde, futhi libe qotho.
IBrazil isibe yindawo yokucwaninga ethuthukisiwe yalo mnotho oxoxayo. Lokhu kungenxa yokuthi zimbalwa izifunda ezihlanganisa, ngempumelelo enkulu, ukwamukelwa okuphezulu kwemiyalezo, ukwenziwa kwedijithali okunamandla kwezezimali, kanye nabathengi ababandakanyeka kakhulu eziteshini zeselula.
Izinkampani eziqondayo le nhlangano zizoba nenzuzo enkulu yokuncintisana eminyakeni ezayo. Ngoba umehluko ngeke ube ekuthengiseni imikhiqizo noma izinsizakalo kuphela, kodwa futhi nokwakha uhambo olulula, oluhlakaniphile, noluhlanganisiwe. Ikusasa lobudlelwano bedijithali kungenzeka aliklanywanga eSilicon Valley. Mhlawumbe liyabhalwa manje engxoxweni ye-WhatsApp.
