I-Wikipedia ne-Reddit zingaphezu kuka-25% wezingcaphuno ze-ChatGPT e-United States, ngokusho kombiko we-"The 5W Citation Source Audit". Lesi simo asiyona iphutha noma ilungelo lesivumelwano, kodwa kunalokho siwuphawu lwalokho okubalwa njengegunya esikhathini sokusesha okudala.
Okokuqala, ngiphakamisa isivivinyo. Vula i-ChatGPT, i-Perplexity, noma i-Google ene-AI Overviews bese ubuza ukuthi yimuphi umkhiqizo ongcono kakhulu esigabeni sakho. Bala ukuthi impendulo ikhuluma kangaki ngentambo ye-Reddit noma isibuyekezo somsebenzisi. Bese, bala ukuthi ikhuluma kangaki ngebhulogi inkampani yakho eyigcine iminyaka, ngekhalenda lokuhlela, okuqukethwe okuvunyiwe, kanye nethimba le-SEO elizinikele.
Amaphuzu ayahlazisa ohlangothini lwezinkampani. Futhi idatha ikhombisa ukuthi lokhu akuyona into eyenzekile; lo mphumela uhlobene nombiko we-5W oshiwo ngenhla, uqokomisa iphuzu elibalulekile mayelana nocwaningo olufanayo: iziteshi zemidiya zendabuko ezifana ne-Wall Street Journal, i-New York Times, ne-Bloomberg aziveli ngisho naphakathi kwemithombo engu-20 ecashunwe kakhulu. Ngamanye amazwi, izinhlobo zezintatheli ezibiza amakhulu ezigidi ukuzigcina zilahlekelwa, ekudleni kwemithombo yemodeli ethile yolimi, yizikhala ezingaziwa ezivela kubasebenzisi abavamile.
Incazelo ewusizo kakhulu kungaba ukukhomba izivumelwano zamalayisense ezaguqula iReddit yaba umhlinzeki wedatha osemthethweni wezinkampani ezinkulu zobuchwepheshe ezifana ne-Google ne-OpenAI. Kodwa le ndaba ayigcini ngokuphelele. Ukube inkinga bekuwukufinyelela kokuqukethwe kuphela, amamodeli abezobonisa amaphethini afanayo okucaphuna, kodwa idatha ikhombisa okuphambene nalokho. I-ChatGPT isebenzisa okuqukethwe komphakathi okunesisindo esiphansi kakhulu (cishe u-7%) kune-Perplexity (cishe u-31%). Ukube bekuyindaba yesivumelwano nje, izinombolo bezizofana.
Umehluko ukhona kwenye indawo. Amamodeli olimi abeka phambili umbhalo oxoxayo, ogxile kwisisombululo, kanye nombhalo oqondile—owaziwa yilabo abawusebenzisile kuphela, icala eliseceleni, "Ngikuthengile futhi ngazisola ngakho ngenxa yalokhu." Okuqukethwe okujwayelekile kwenkampani kuphambene nalokho, njengoba kunobandlululo lwezikhungo, kuvunyelwe ngokomthetho, akunazo izingxabano, futhi akunazo izincazelo ezithile. Ngakho-ke, i-AI ayivuzi iReddit ngobuvila. Ivuza uhlobo lwesignali amaqembu okuqukethwe kwenkampani aqeqeshwe, iminyaka eminingi, ukuyiqeda.
Ukuziphatha kuyahlukahluka ngokweplatifomu. Njengoba kushiwo ngaphambili, i-Perplexity, ecubungula imibuzo ecishe ibe yizigidi ezingu-780 ngenyanga, ithola cishe u-31% wezingcaphuno zayo ezinkundleni zokuxhumana, kanti i-Reddit ithatha cishe u-24% waleyo ngqikithi. I-Google AI Overviews ithatha u-13%, kuyilapho i-ChatGPT igcina isimo esilondolozayo, ibeka phambili imithombo yegunya elihlelekile.
Igunya eliziveza lona uma liqhathaniswa negunya elizifakazela lona
Umqondo we-EEAT we-Google (Okuhlangenwe nakho, Ubuchwepheshe, Igunya, Ukuthembeka) uthole ukuthandwa ngokusesha okudala, kanti i-E yokuqala, ye-Experience, ithatha isisindo sangempela esisebenzayo. Okuthunyelwe komphakathi okuvotelwe kahle kuyisipiliyoni esihlanjululwe ngoba kunosuku, igama, kanye nemininingwane entulekayo yincwadi yemiyalelo. Ikhasi lomkhiqizo lithi inkampani iyona engcono kakhulu. Futhi iforamu inquma ukuthi lokho kuyiqiniso yini. Kulesi simo, igunya eliqashelwa yi-AI akusikho lokho okumenyezelwa yibhrendi, kodwa yilokho abantu besithathu abakuqinisekisayo. Amabhulogi ezinkampani ayisimemezelo, kodwa amaforamu, izindawo zokugcina, kanye nokubuyekezwa kuyisiqinisekiso.
Impendulo yamasu, nokho, ayihileli ukwenza imiphakathi ihlale ndawonye ngeposi mbumbulu. I-Astroturfing, indlela yokumaketha nokuxhumana equkethe ukudala ukwesekwa noma ukuvumelana okuthandwayo ngokwenziwa, ayisebenzi futhi ayilungile kulo mongo. Imiphakathi isheshe ibone ama-akhawunti ahlanganisiwe, futhi ukubizwa komphakathi kuba okuqukethwe okuyiqiniso, okubandakanya kakhulu—uhlobo oluvame ukucashunwa yi-AI. Ingozi ayilingani, futhi imbuyiselo iphansi.
Isihluthulelo ukwenza ukuxhumana ngokwakho kube usizo, kucace, futhi kuqinisekiswe njengobufakazi obuhle kakhulu obuvela kumakhasimende anelisekile. Imibuzo Evame Ukubuzwa Ethembekile, imibhalo ecacile, ukuqhathanisa okuvuma lapho umncintiswano ephumelela khona. Futhi ukulinganisa ubukhona ngokwehlukana enjinini ngayinye, njenge-Perplexity, i-AI Overviews, i-ChatGPT, ne-Gemini kunezinhlobo zokudla ezihlukile futhi kudinga amaqhinga ahlukene.
Isifinyezo siqondile. I-AI ikhuluma nge-Reddit ngaphezu kwebhulogi yakho ngoba i-Reddit, ngokwesilinganiso, ithembekile kakhulu kunebhulogi yakho. Noma ubani oqonda lokhu uyayeka ukuzama ukukhohlisa umshini, futhi ngenxa yalokho, uqala ukufanelekela ukucashunwa.
U-Alexandre Caramaschi ungumsunguli we-Naia kanye ne-CEO ye-Brasil GEO. Ngaphambilini wayesebenza njenge-CMO ye-Semantix (Nasdaq). Uneminyaka engaphezu kwengu-18 yesipiliyoni kwezobuchwepheshe, ukumaketha, kanye nokuthengisa, futhi ungumqali emibonweni ye-Generative Engine Optimization (GEO) kanye ne-Business-to-Agent (B2A) eBrazil.
