Ikhaya Izincwadi Ezokuphatha, Ezamabhizinisi Nezomnotho Ukuthengisa Nokuthengisa Ukumaketha Real Social Media
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Real Social Media

Real Social Media

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Real Social Media - Isifinyezo

Umhlahlandlela omfushane obonisa ukuthi inkundla yezokuxhumana ikuguqule kanjani ukuxhumana nokuziphatha kwabathengi nokuthi izinkampani zingasebenzisa kanjani lezi ziteshi ngobuchule. Le ncwadi ichaza ukuthi ungakha kanjani ukumaketha kwedijithali okuphumelelayo nokusebenzisa ukuphathwa kwezokuxhumana kochwepheshe, njengoba izinkundla zokuxhumana manje zingabashayeli abakhulu bezinqumo zokuthenga.

Amaphuzu abalulekile

  • Imithombo yezokuxhumana iguqule kokubili ukuxhumana nokuziphatha kwabathengi.
  • Amabhizinisi kumele atshale imali kulwazi lokumaketha kwedijithali ukuze akhe okuqukethwe okunamasu.
  • Le ncwadi ifundisa indlela yokuthuthukisa imikhuba yokuthengisa eqinile yedijithali.
  • Ichaza indlela yokuphatha ngendlela efanele inkundla yezokuxhumana phakathi kwezinhlangano.
  • Iziteshi zomphakathi ziphakathi kwezisusa eziyinhloko zokuthenga namuhla.

Ubani okufanele ayifunde

  • Ochwepheshe bezokumaketha nabaphathi
  • Abanikazi bamabhizinisi abafuna ukuthuthukisa ukuba khona ku-inthanethi
  • Noma ubani obhekele isu lenkundla yezokuxhumana noma ukudalwa kokuqukethwe

Ozokuzuza

  • Isiqondiso esisebenzayo sokudala okuqukethwe kwamasu
  • Izindlela zokuhlela nokuphatha izinkundla zokuxhumana ezinkampanini
  • Imininingwane yokusebenzisa inkundla yezokuxhumana ukushayela ukuthengisa nezinqumo zamakhasimende
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Social Media de Verdade

Inkundla yezokuxhumana ayigcinanga ngokuguqula ukuxhumana kuphela kodwa iphinde yalungisa ukuziphatha kwabathengi. Emabhizinisini, lezi nkundla sezibalulekile manje: izinkampani zitshala imali kochwepheshe bokumaketha kwedijithali ukuklama okuqukethwe kwamasu okubandakanya izethameli futhi okuhambisa imiphumela.

Le ncwadi ikhombisa ukuthi ungakha kanjani ukumaketha kwedijithali okusebenzayo nokusebenzisa ukuphathwa okusebenzayo kwemidiya yezenhlalo ngaphakathi kwezinhlangano. Ichaza ukuthi kungani iziteshi zomphakathi ziphakathi kwezinto eziyinhloko zokuthenga zanamuhla futhi inikeza isiqondiso esisebenzayo sokuguqula ubukhona be-inthanethi bube ukukhula kwebhizinisi okulinganisekayo.

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Lokho ozokufunda

  • Ungakudala kanjani okuqukethwe okunamasu, okugxile ezithamelini
  • Izindlela ezingcono kakhulu zokuphatha iziteshi zomphakathi nemiphakathi
  • Izinyathelo ezisebenzayo zokuhlela okuqukethwe, ukuqhuba imikhankaso ekhokhelwayo, nokukala imiphumela
  • Uyihlanganisa kanjani imisebenzi yenkundla yezokuxhumana nezinjongo zebhizinisi nokuthengisa

Zitholele izindlela ezisebenzisekayo nezindlela zomhlaba wangempela zokwenza inkundla yezokuxhumana isebenzele inhlangano yakho.

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