Ikhaya Izincwadi Ezokuphatha, Ezamabhizinisi Nezomnotho Ukuthengisa Nokuthengisa Ukumaketha Ukumaketha Kosomabhizinisi: Ungakuthuthukisa Kanjani Ukumaketha Kwendabuko futhi Ulethe Ubuhlakani Obukhulu, Ubuholi, Nokusimama
Entrepreneurial Marketing: How to Improve Traditional Marketing and Deliver Greater Creativity, Leadership, and Sustainability

Ukumaketha Kosomabhizinisi: Ungakuthuthukisa Kanjani Ukumaketha Kwendabuko futhi Ulethe Ubuhlakani Obukhulu, Ubuholi, Nokusimama

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Ukumaketha kosomabhizinisi: Ungakuthuthukisa kanjani ukumaketha kwendabuko kanye nokuqinisekisa ubuciko obuningi, ubuholi kanye nokusimama

Uhlolojikelele

Le ncwajana elalelwayo, eholwa nguPhilip Kotler kanye nabaholi abathathu abakhulu bezentengiso, iveza indlela ebuyekeziwe yokuthengisa—“ukumaketha kosomabhizinisi”—esebenzisa ubuchwepheshe be-inthanethi ukuze kuguqulwe ubudlelwano nabathengi kanye nokusebenza kwangaphakathi. Iphikisa ngokuthi ukuxhumana kuyo yonke imisebenzi yenhlangano kubalulekile futhi ichaza uhlaka olusha lwempumelelo yebhizinisi oludlulela ngale kokumaketha okujwayelekile.

Okuthathwayo okubalulekile

  • Ikhuthaza indlela yokucabanga eshesha, yokudala, nekhuthele ezoshunyekwa ezinhlanganweni zonkana.
  • Igcizelela ukuhlanganiswa kokumaketha kanye nezezimali nemisebenzi yokusebenza enkabeni yesu.
  • Incoma ukusebenzisa ubuchwepheshe ngezindlela ezisiza isintu, hhayi nje amamethrikhi ebhizinisi.
  • Ihlinzeka ngamasu asebenzayo namasu amathimba okukhangisa ukuze enze inani langempela elishayela impumelelo yenkampani.
  • Ihlola indida phakathi kwamakhono okwakha asemqoka nokusebenzisana ngobubanzi—ngisho nezimbangi.

Ukugunyazwa okuphawulekayo

  • UDavid J. Reibstein (Wharton): U-Kotler nozakwabo babonisa ukuthi ukuxhumana kwenhlangano kubalulekile futhi kuchaza isakhiwo esisha sezinkampani ukuze ziphumelele.

Ubani okufanele afunde/alalele

  • Ochwepheshe bezokumaketha, osomabhizinisi, abaholi bamabhizinisi, nanoma ubani onentshisekelo yokwenza isimanjemanje umkhuba wokumaketha ngaphakathi kwezinhlangano.

Okungeziwe

  • Ukuthenga kufaka i-PDF ehambisana nayo etholakala kulabhulali yakho Ezwakalayo kanye nomsindo.
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Descrição

Usomabhizinisi Wokumaketha: I-Como aprimorar or marketing tradicional e garantir mais criatividade, liderança e sustentabilidade

Ubaba wokumaketha wesimanje u-Philip Kotler uhlangana namazwi amathathu ahamba phambili emkhakheni ukuze abonise ukuthi ubuchwepheshe be-inthanethi bungasetshenziswa kanjani ebuhlotsheni bamakhasimende kanye nezinhlangano zangaphakathi, ukwakha amakhono adlula ukuthengisa okuvamile.

"U-Kotler nozakwabo bakhombisa ukuthi ukuxhumana kwazo zonke izingxenye zenhlangano kubaluleke kangakanani endleleni esebenza ngayo, futhi bachaza uhlaka olusha lwezinkampani ukuze ziphumelele."
- UDavid J. Reibstein, uProfesa Wokuthengisa, Isikole saseWharton

Le audiobook yethula umbono omusha wokumaketha kwezamabhizinisi, iphromotha umcabango osushesha, wokusungula, nokhuthele okufanele usabalale ezinhlanganweni zonke.

Banner promocional da Forhold para gestão de varejo com convite para teste gratuito de 30 dias

Ubani okufanele alalele

  • Ochwepheshe bezokumaketha
  • Osomabhizinisi
  • Abaholi benhlangano

Ozokuthola ngaphakathi

  • Umbono wokumaketha wangemva kosomabhizinisi: Ibeka ukusebenza phakathi nendawo, ukuqondisa ukumaketha kanye nezezimali kanye nokwamukela ubuchwepheshe obusebenzela isintu.
  • Amasu namasu asebenzayo: Isiqondiso seminyango yokumaketha ukuze idale inani langempela eliqhuba impumelelo yenkampani.
  • Ukuhlaziya okunokuqonda: Ukuhlolwa kwendida phakathi kokuthuthukisa amakhono asemqoka nokusebenzisana nababambe iqhaza abaningi - okuhlanganisa nezimbangi.

Qaphela: Uma uthenga lesi sihloko, i-PDF ehambisana naso izotholakala kulabhulali yakho Ezwakalayo kanye nomsindo.

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Iba ngowokuqala ukubuyekeza "Ukumaketha Kosomabhizinisi: Ungakuthuthukisa Kanjani Ukumaketha Kwendabuko futhi Ulethe Ubuhlakani Obukhulu, Ubuholi, Nokusimama"

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