Kunyumba Mabuku Administration, Business and Economics Kutsatsa ndi Kugulitsa Kutsatsa Kutsatsa Kwamalonda: Momwe Mungakulitsire Kutsatsa Kwachikhalidwe ndi Kupereka Kupanga Kwakukulu, Utsogoleri, ndi Kukhazikika
Entrepreneurial Marketing: How to Improve Traditional Marketing and Deliver Greater Creativity, Leadership, and Sustainability

Kutsatsa Kwamalonda: Momwe Mungakulitsire Kutsatsa Kwachikhalidwe ndi Kupereka Kupanga Kwakukulu, Utsogoleri, ndi Kukhazikika

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Kutsatsa kwabizinesi: Momwe mungasinthire malonda achikhalidwe ndikuwonetsetsa kuti pali zambiri, utsogoleri ndi kukhazikika

Mwachidule

Buku lomvera ili, lotsogozedwa ndi Philip Kotler limodzi ndi atsogoleri atatu akuluakulu a zamalonda, limapereka njira yatsopano yotsatsira - "malonda amalonda" - omwe amathandizira matekinoloje apa intaneti kuti asinthe ubale ndi ogula ndi ntchito zamkati. Imatsutsa kuti kulumikizana pakati pa ntchito zonse zabungwe ndikofunikira ndipo kumatanthawuza dongosolo latsopano lakuchita bwino kwa bizinesi lomwe limapitilira kutsatsa kwachikhalidwe.

Zofunikira zofunika

  • Imalimbikitsa malingaliro okalamba, opanga, komanso okhazikika kuti akhazikitsidwe m'mabungwe onse.
  • Ikugogomezera kuphatikiza kwa malonda ndi ndalama ndi ntchito zogwirira ntchito pakatikati pa njira.
  • Imalimbikitsa kugwiritsa ntchito ukadaulo m'njira zotumikira anthu, osati zamabizinesi okha.
  • Amapereka njira zothandiza ndi njira zothandizira magulu otsatsa malonda kuti apange phindu lenileni lomwe limayendetsa bwino kampani.
  • Imayang'ana zododometsa pakati pa kupanga maluso oyambira ndi kugwirizana mokulira-ngakhale ndi opikisana nawo.

Kuvomereza kodziwika

  • David J. Reibstein (Wharton): Kotler ndi anzake akuwonetsa kuti mgwirizano wa bungwe ndi wofunikira ndikulongosola dongosolo latsopano la makampani kuti azichita bwino.

Ndani ayenera kuwerenga/kumvetsera

  • Ogwira ntchito zamalonda, amalonda, atsogoleri abizinesi, ndi aliyense amene ali ndi chidwi chofuna kupititsa patsogolo kachitidwe kakutsatsa m'mabungwe.

Zowonjezera

  • Kugula kumaphatikizana ndi PDF yopezeka mulaibulale yanu Yomveka pamodzi ndi zomvera.
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Descrição

Kazembe wamalonda: Como aprimorar or marketing tradicional e garantir mais criatividade, liderança e sustentabilidade

Bambo wamalonda amakono a Philip Kotler amagwirizanitsa ndi mawu atatu otsogolera m'munda kuti asonyeze momwe matekinoloje a pa intaneti angagwiritsire ntchito maubwenzi a makasitomala ndi mabungwe amkati, kumanga maluso omwe amapita kupyola malonda wamba.

"Kotler ndi ogwira nawo ntchito akuwonetsa momwe kulumikizana kwa magawo onse a bungwe kuli kofunikira momwe limagwirira ntchito, ndipo amafotokozera njira zatsopano zopangira makampani kuti achite bwino."
- David J. Reibstein, Pulofesa wa Zamalonda, Sukulu ya Wharton

Buku lomvera ili limapereka masomphenya atsopano otsatsa malonda, kulimbikitsa malingaliro okhwima, opanga, komanso okhazikika omwe akuyenera kufalikira m'mabungwe onse.

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Ndani ayenera kumvera

  • Odziwa zamalonda
  • Amalonda
  • Atsogoleri a bungwe

Zomwe mupeza mkati

  • Malingaliro otsatsa pambuyo pabizinesi: Imayika magwiridwe antchito pakati, kugwirizanitsa malonda ndi zachuma ndikuphatikiza matekinoloje omwe amatumikira anthu.
  • Njira zothandiza: Upangiri wamadipatimenti otsatsa kuti apange phindu lenileni lomwe limayendetsa chipambano chamakampani.
  • Kusanthula mwachidziwitso: Kuwunika kwazovuta pakati pakukulitsa luso lofunikira ndikuthandizana ndi ambiri omwe akuchita nawo mpikisano - kuphatikiza omwe akupikisana nawo.

Chidziwitso: Mukagula mutuwu, PDF yotsaganayo ipezeka mulaibulale yanu Yomveka pamodzi ndi zomvera.

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