Ekhaya Iincwadi Ulawulo, uShishino kunye noQoqosho Intengiso kunye neNtengiso Intengiso Intengiso yoShishino: UngayiPhucula njani iNtengiso yesiNtu kunye nokunikezela ngoBuchule obuKhulu, ubuNkokheli, kunye noZinzo
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Intengiso yoShishino: UngayiPhucula njani iNtengiso yesiNtu kunye nokunikezela ngoBuchule obuKhulu, ubuNkokheli, kunye noZinzo

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Intengiso yoShishino: Indlela yokuphucula intengiso yemveli kunye nokuqinisekisa ubuchule obuninzi, ubunkokeli kunye nozinzo

Isishwankathelo

Le ncwadi yomsindo, ekhokelwa nguPhilip Kotler kunye neenkokheli ezintathu eziphezulu zentengiso, ibonisa indlela ehlaziyiweyo yokuthengisa-"intengiso yorhwebo" -esebenzisa itekhnoloji ye-intanethi ukuguqula ubudlelwane nabathengi kunye nokusebenza kwangaphakathi. Ixoxa ukuba unxibelelwano kuyo yonke imisebenzi yombutho ibalulekile kwaye ichaza isakhelo esitsha sempumelelo yeshishini ehamba ngaphaya kwentengiso yemveli.

Izinto eziphambili ezithathwayo

  • Ixhasa ingqondo edala, yokuyila, kunye nekhutheleyo ukuba ifakwe kuyo yonke imibutho.
  • Ugxininisa ukudibanisa ukuthengisa kunye nemali kunye nemisebenzi yokusebenza kwiziko lesicwangciso.
  • Icebisa ukwamkela itekhnoloji ngeendlela ezisebenzela uluntu, hayi nje iimethrikhi zeshishini.
  • Ibonelela ngezicwangciso ezisebenzayo kunye nobuchule kumaqela okuthengisa ukwenza ixabiso lokwenyani eliqhuba impumelelo yenkampani.
  • Uphonononga umbhinqo phakathi kolwakhiwo lwezakhono ezingundoqo kunye nokusebenzisana ngokubanzi-nokuba nabo bakhuphisana nabo.

Uncomelo oluqaphelekayo

  • UDavid J. Reibstein (Wharton): U-Kotler kunye noogxa babonisa ukuba unxibelelwano lwentlangano luyimfuneko kwaye luchaza isakhiwo esitsha kwiinkampani ukuba ziphumelele.

Ngubani ekufuneka afunde/amamele

  • Iingcali zentengiso, oosomashishini, iinkokeli zoshishino, naye nabani na onomdla wokuphucula indlela yokuthengisa ngaphakathi kwemibutho.

Okongeziweyo

  • Ukuthenga kubandakanya iqabane lePDF elifumanekayo kwithala leencwadi eliVikelelwayo kunye nesandi.
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Descrição

Umphathi wentengiso: Como aprimorar o intengiso ngokwesithethe e garantir mais criatividade, liderança e sustentabilidade

Utata weentengiso zanamhlanje uPhilip Kotler udibanisa kunye namazwi amathathu ahamba phambili kwintsimi ukuze abonise indlela iteknoloji ye-intanethi enokusetyenziswa ngayo kubudlelwane babathengi kunye nemibutho yangaphakathi, ukwakha amandla ahamba ngaphaya kokuthengisa okuqhelekileyo.

"U-Kotler kunye noogxa bakhe babonisa indlela unxibelelwano lwazo zonke iindawo zombutho ezibaluleke ngayo kwindlela osebenza ngayo, kwaye bachaza isakhelo esitsha sokuba iinkampani ziphumelele."
- UDavid J. Reibstein, uNjingalwazi weNtengiso, iSikolo saseWharton

Le ncwadi yeaudio inikezela ngombono omtsha wentengiso yezorhwebo, ikhuthaza ukuguquguquka, ukuyila, kunye nengqondo esebenzayo ekufuneka isasazeke kuyo yonke imibutho.

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Ngubani omele aphulaphule

  • Iingcali zentengiso
  • Oosomashishini
  • Iinkokeli zombutho

Oko uza kukufumana ngaphakathi

  • Imbono yokuthengisa emva korhwebo: Ibeka ukusebenza kwindawo embindini, ukulungelelanisa ukuthengisa kunye nezezimali kunye nokwamkela itekhnoloji esebenzela uluntu.
  • Amacebo asebenzayo kunye nobuchule: Isikhokelo kumasebe okuthengisa ukwenza ixabiso lokwenyani eliqhuba impumelelo yenkampani.
  • Uhlalutyo olucacileyo: Ukuphononongwa kwe-paradox phakathi kokuphuhlisa ubuchule obuphambili kunye nokusebenzisana nabachaphazelekayo abaninzi - kubandakanywa nabakhuphisana nabo.

Qaphela: Xa uthenga esi sihloko, iPDF ehamba kunye nayo iya kufumaneka kwilayibrari yakho eviwayo kunye nomsindo.

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