Kumba Mabhuku Kutonga, Bhizinesi uye Economics Kushambadzira uye Kutengesa Marketing Entrepreneurial Marketing: Maitiro Ekuvandudza Kushambadzira Kwechinyakare uye Kuendesa Hukuru Kusika, Hutungamiri, uye Kusimba.
Entrepreneurial Marketing: How to Improve Traditional Marketing and Deliver Greater Creativity, Leadership, and Sustainability

Entrepreneurial Marketing: Maitiro Ekuvandudza Kushambadzira Kwechinyakare uye Kuendesa Hukuru Kusika, Hutungamiri, uye Kusimba.

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Entrepreneurial marketing: Nzira yekuvandudza kushambadzira kwechinyakare uye kuve nechokwadi chekuwedzera kusika, hutungamiriri uye kusimba

Overview

Iri bhuku rekuteerera, rinotungamirwa naPhilip Kotler pamwe chete nevatungamiriri vatatu vakuru vekushambadzira, rinopa nzira yakagadziridzwa yekushambadzira- "kushambadzira kwebhizinesi" -inowedzera matekinoroji epamhepo kushandura hukama nevatengi uye mashandiro emukati. Inopokana kuti kubatanidza kune ese mabasa esangano kwakakosha uye inotsanangura hurongwa hutsva hwekubudirira kwebhizinesi hunoenda kupfuura zvechinyakare kushambadzira.

Key takeaways

  • Inotsigira a agile, kugadzira, uye proactive mindset kuti ibatiswe mukati memasangano ese.
  • Inosimbisa kubatanidzwa kwekushambadzira uye mari nemabasa ekushanda pakati pehurongwa.
  • Inorumbidza kutora tekinoroji nenzira dzinoshandira vanhu, kwete chete bhizinesi metrics.
  • Inopa maitiro anoshanda uye matekiniki ezvikwata zvekushambadzira kugadzira kukosha chaiko kunofambisa kubudirira kwekambani.
  • Inoongorora gangaidzo pakati pekuvaka hunyanzvi hwekuita uye kushandira pamwe zvakafara-kunyangwe nevakwikwidzi.

Kutsigira kwakakosha

  • David J. Reibstein (Wharton): Kotler nevamwe vaanoshanda navo vanoratidza kuti kubatanidzwa kwesangano kunokosha uye kunotsanangura chimiro chitsva chemakambani kuti abudirire.

Ndiani anofanira kuverenga/kuteerera

  • Nyanzvi dzekushambadzira, mabhizinesi, vatungamiriri vebhizinesi, uye chero munhu anofarira kuvandudza kushambadzira maitiro mukati memasangano.

Extras

  • Kutenga kunosanganisira shamwari yePDF inowanikwa muraibhurari yako Inonzwika pamwe chete neaudio.
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Descrição

Marketing empreendedor: Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade

Baba vemazuva ano ekushambadzira Philip Kotler vanobatana nemanzwi matatu anotungamira mumunda kuratidza kuti matekinoroji epamhepo anogona kushandiswa sei muhukama hwevatengi uye mukati memasangano, kuvaka hunyanzvi hunodarika kushambadzira kwakajairika.

"Kotler nevamwe vake vanoratidza kuti kubatana kwezvikamu zvese zvesangano kwakakosha sei pamashandiro airi kuita, uye vanotsanangura hurongwa hutsva hwekuti makambani abudirire."
- David J. Reibstein, Purofesa weKushambadzira, Chikoro cheWharton

Iri bhuku reaudio rinopa chiono chitsva chekushambadzira kwebhizinesi, kusimudzira yakareruka, yekugadzira, uye inosimudzira pfungwa inofanirwa kupararira mumasangano ese.

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Ndiani anofanira kuteerera

  • Nyanzvi dzekutengesa
  • Entrepreneurs
  • Vatungamiri vesangano

Zvauchawana mukati

  • A post-entrepreneurial marketing maonero: Inoisa mashandiro ekuita pakati, kubatanidza kushambadzira uye mari uye kumbundirana matekinoroji anoshandira vanhu.
  • Mazano anoshanda uye matekiniki: Nhungamiro yemadhipatimendi ekushambadzira kugadzira kukosha chaiko kunofambisa kubudirira kwekambani.
  • Ongororo dzakajeka: Ongororo yekangaidzo pakati pekugadzira hunyanzvi hwekuita uye kushandira pamwe nevazhinji vanobatana - kusanganisira vanokwikwidza.

Cherechedza: Paunotenga zita iri, PDF inofambidzana nayo ichave iripo muraibhurari yako Inonzwika pamwe chete neaudio.

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