Aiga Tusi Pulega, Pisinisi ma Tamaoaiga Maketi ma Fa'atau Maketi Fa'atauga Pisinisi: Fa'afefea ona Fa'aleleia le Fa'atauga Fa'aleaganu'u ma Tu'u Atu Sili Foafoa, Ta'ita'i, ma Fa'aauau
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Fa'atauga Pisinisi: Fa'afefea ona Fa'aleleia le Fa'atauga Fa'aleaganu'u ma Tu'u Atu Sili Foafoa, Ta'ita'i, ma Fa'aauau

(0 iloiloga a tagata faatau)

Fa'atauga fa'apisinisi: Fa'afefea ona fa'aleleia le fa'atauga fa'aleaganu'u ma fa'amautinoa atili le fatufatuga, ta'ita'iga ma le fa'aauau

Vaaiga lautele

O lenei tusi faʻalogo, taʻitaʻia e Philip Kotler faʻatasi ma taʻitaʻi sinia e toʻatolu, o loʻo tuʻuina atu ai se auala fou i le maketiina - "faʻatau pisinisi" -e faʻaaogaina tekinolosi i luga ole laiga e suia ai sootaga ma tagata faʻatau ma galuega i totonu. O loʻo finau e faʻapea o fesoʻotaʻiga i totonu o galuega faʻalapotopotoga uma e taua ma faʻamatalaina se faʻavae fou mo le manuia o pisinisi e sili atu nai lo maketi masani.

A'oa'oga taua

  • Fautuaina se mafaufau mataalia, fatufatua'i, ma fa'agasolo e fa'apipi'i i totonu o fa'alapotopotoga.
  • Fa'amamafa le tu'ufa'atasiga o maketi ma tupe fa'atasi ai ma galuega fa'atino i le totonugalemu o fuafuaga.
  • Fautuaina le fa'aogaina o tekonolosi i auala e tautua ai tagata, ae le na'o fua fa'apisinisi.
  • Tuuina atu taʻiala faʻatino ma metotia mo 'au maketi e faʻatupu ai le taua moni e faʻaosoina ai le manuia o kamupani.
  • Su'esu'e le fete'ena'i i le va o le fausiaina o agavaa autu ma le galulue fa'atasi—e o'o lava i tagata tauva.

Fa'ailoga iloga

  • David J. Reibstein (Wharton): O loʻo faʻaalia e Kotler ma ana paʻaga e manaʻomia le fesoʻotaʻiga faʻalapotopotoga ma faʻamatalaina se fausaga fou mo kamupani ia manuia.

O ai e tatau ona faitau/faalogo

  • Fa'atauga fa'apolofesa, tagata fai pisinisi, ta'ita'i pisinisi, ma so'o se tasi e fiafia i le fa'afouina o faiga fa'atau i totonu o fa'alapotopotoga.

Fa'aopoopo

  • O le fa'atau e aofia ai se soa PDF o lo'o avanoa i lau faletusi Audible fa'atasi ai ma le leo.
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Fa'amatalaga

Fa'atauga Fa'atauga: Fa'atauga fa'apitoa po'o fa'atauga fa'aleaganu'u ma fa'atonuga mai fa'amatalaga, ta'ita'i ma le tausiga.

O le tama o le maketi faʻaonaponei Philip Kotler 'au faʻatasi ma ni leo taʻutaʻua se tolu i le fanua e faʻaalia ai le auala e mafai ai ona faʻaogaina tekinolosi i luga ole laiga i fefaʻatauaʻiga faʻatau ma totonu o faʻalapotopotoga, fausia gafatia e sili atu nai lo maketi masani.

"O Kotler ma ana paaga o loʻo faʻaalia pe faʻafefea ona taua le fesoʻotaʻiga o vaega uma o se faʻalapotopotoga i le auala e faʻagaioia ai, ma latou faʻamatalaina se faʻavae fou mo kamupani e olaola."
- David J. Reibstein, Polofesa Maketi, The Wharton School

O lenei tusi fa'alogo o lo'o tu'uina mai ai se va'aiga fou o le fa'atauga fa'apisinisi, fa'alauiloaina o se mafaufau fa'atosina, fatufatua'i, ma fa'agasolo e tatau ona sosolo atu i fa'alapotopotoga.

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O ai e tatau ona faalogo

  • Tomai fa'atau
  • Tagata fai pisinisi
  • Ta'ita'i fa'alapotopotoga

O mea e te mauaina i totonu

  • O se va'aiga fa'atauva'a pe a mae'a pisinisi: Tu'u le fa'atinoina o galuega ile totonugalemu, fa'aogaina le maketi ma mea tau tupe ma le fa'aogaina o tekonolosi e tautua ai tagata.
  • Fa'ata'ita'iga ma auala fa'atino: Ta'iala mo matagaluega tau maketi e fatu ai le taua moni e fa'aola manuia ai le kamupani.
  • Iloiloga fa'apitoa: Su'esu'ega o le fete'ena'i i le va o le atina'eina o agava'a autu ma le galulue fa'atasi ma le tele o pa'aga - e aofia ai tagata tauva.

Fa'aaliga: A e fa'atauina lenei ulutala, o le a maua le PDF o lo'o tu'uina atu i lau faletusi Audible fa'atasi ma le leo.

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Fa'amatalaga fa'aopoopo

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