Bayani WGR73--- Tallace-tallacen Empreendedor: Como aprimorar ko na al'adar tallace-tallace da garantir mais criatividade, liderança da sustentabilidade WGR74--- Uban tallace-tallace na zamani Philip Kotler ya haɗu tare da manyan muryoyi guda uku a cikin filin don nuna yadda za a iya amfani da fasahar kan layi a cikin dangantakar abokan ciniki da cikin kungiyoyi, gina ƙarfin da ya wuce tallace-tallace na al'ada. WGR75--- "Kotler da abokan aikinsa sun nuna yadda haɗin gwiwar dukkan sassan ƙungiya ke da mahimmanci ga yadda take gudanar da ayyukanta, kuma suna ayyana sabon tsarin don kamfanoni su bunƙasa."

Marketing empreendedor: Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade

Father of modern marketing Philip Kotler teams up with three leading voices in the field to show how online technologies can be used in customer relations and inside organizations, building capabilities that go beyond conventional marketing.

“Kotler and his colleagues demonstrate how the interconnectivity of all parts of an organization is essential to the way it operates, and they define a new framework for companies to thrive.”
- David J. Reibstein, Farfesa na Kasuwanci, Makarantar Wharton

Wannan littafin mai jiwuwa yana gabatar da sabon hangen nesa na tallan kasuwanci, haɓaka haɓaka, ƙirƙira, da tunani mai fa'ida wanda yakamata ya bazu cikin ƙungiyoyi.

Wanene yakamata ya saurara

• Masu sana'ar tallace-tallace WGR80--- 'Yan kasuwa WGR81--- Shugabannin kungiyoyi WGR82--- Abin da za ku samu a ciki WGR83--- Yana sanya aiwatar da kisa a cibiyar, daidaita tallace-tallace da kuɗi da kuma rungumar fasahar da ke hidima ga ɗan adam. WGR84--- Hangen tallace-tallace bayan-kasuwanci: WGR85--- Jagora ga sassan tallace-tallace don ƙirƙirar ƙima na gaske wanda ke haifar da nasarar kamfani. WGR86--- Dabaru da dabaru masu amfani:
• Entrepreneurs
• Organizational leaders

What you’ll find inside

• A post-entrepreneurial marketing perspective: Puts operational execution at the center, aligning marketing and finance and embracing technologies that serve humanity.
• Practical strategies and techniques: Guidance for marketing departments to create real value that drives company success.
• Insightful analyses: Exploration of the paradox between developing core competencies and collaborating with many stakeholders — including competitors.

Note: When you purchase this title, the accompanying PDF will be available in your Audible library together with the audio.