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Epic Content Marketing (Marketing de Conteúdo Épico)

Kodi mumadutsa bwanji phokoso, zabodza, ndi zosokoneza zomwe zimasefukira dziko la digito la makasitomala anu?
Ndi Epic Content Marketing.

Joe Pulizzi, m'modzi mwa akatswiri otsogola padziko lonse lapansi pazamalonda okhutira, amakuwonetsani momwe mungakopere makasitomala apano ndi amtsogolo popanga zidziwitso ndi nkhani zomwe zimawakhudzadi. Kusokoneza omvera anu ndi zinthu zochepa komanso mauthenga ogulitsa kwambiri sikukugwiranso ntchito. Zosangalatsa kwambiri zimakopa chidwi, kukhulupirirana, ndi kuchitapo kanthu.

Zimene bukuli limaphunzitsa

Epic Content Marketing imakuyendetsani pang'onopang'ono popanga nkhani ndi zida zomwe zimadziwitsa, kusangalatsa, komanso kulimbikitsa makasitomala kuchitapo kanthu, nthawi zambiri popanda kugulitsa malonda. Zinthu zazikuluzikulu zikafika kwa munthu woyenera panthawi yoyenera, zimakopa mitima ndi malingaliro, zimayika kampani yanu ngati katswiri wodalirika, ndikukhala zomwe anthu amagawana.

M'munsimu muphunzira momwe mungachitire:

• Sankhani kagawo koyenera kuti mukope ndikusunga makasitomala
• Pangani mawu omveka bwino otsatsa malonda
• Pangani njira yobwerezabwereza kuti mupange ndikuwongolera zolemba zapamwamba
• Gwiritsani ntchito malo ochezera a pa Intaneti ndi maimelo kuti mukule ndikupangitsa omvera anu
• Yezerani momwe zinthu ziliri-ndipo perekani zifukwa zowonjezera bajeti yanu yotsatsa malonda

Zitsanzo zenizeni

Kupyolera mu kafukufuku wozama wa mabungwe monga John Deere, LEGO, Coca-Cola, ndi atsogoleri ena amakampani, Pulizzi akuwonetsa momwe zomwe ziliri zimayendetsa kukula kowoneka bwino. Zitsanzo izi zikuwonetsa masitepe othandiza omwe amapangitsa kuti zinthu zolimbikitsa kukhala zochulukirapo zogulitsa.

Chifukwa chiyani zili zofunika

Mukamakopa makasitomala ndi zinthu zazikuluzikulu, amakupatsirani kukhulupirika, mawu apakamwa, komanso malonda akuchulukirachulukira. Epic Content Marketing imakupatsani zida ndi dongosolo kuti muyambe kupanga ndi kugawa zomwe zimapereka phindu lamphamvu komanso kukula kwanthawi yayitali.

Werengani zambiri za momwe mungapangire zomwe zili zofunika kwambiri.