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Zochitika Zamalonda: Como converter imatsogolera em defensores de marca usando experiências de marca ao vivo integradas ao kutsatsa digito

Kutsatsa Kwachidziwitso: Momwe Mungasinthire Otsogolera Kukhala Otsatsa Ma Brand Pogwiritsa Ntchito Zochitika Zamtundu Wamoyo Zophatikizidwa ndi Kutsatsa Kwapa digito

Momwe makampani amalankhulirana ndi omvera awo asintha kwambiri. Malo ochezera a pa Intaneti, kuchulukira kwa njira zatsopano ndi malo ogulitsa, ndi kusintha kwakukulu kwa khalidwe la ogula kwapangitsa kuti ntchito ya malonda ndi otsogolera oyankhulana ikhale yovuta kuposa kale lonse.

Zomwe zimapangidwira, mtengo ndi zogulira zimakopera mosavuta, kumanga ndi kusunga mwayi wampikisano womwe umakopa, kupambana ndi kusunga makasitomala - ndipo pamapeto pake kuwasandutsa oyimira mtundu - kungawoneke kosatheka. Sizili choncho. M'bukuli, Shirra Smilansky akuwonetsa momwe ma brand ochokera m'mafakitale osiyanasiyana ndi zigawo amagwiritsira ntchito bwino malonda kuti awonekere.

Zomwe muphunzira

• Njira YABWINO yopangira malingaliro amtundu wamoyo.
• The SET MESSAGE activation methodology kukhazikitsa malonda mwanzeru.
• Momwe mungakonzekere ndikuchita zochitika zomwe zimakopa omvera, kupanga zotsogola, ndikusintha kukhala makasitomala - ndi oyimira mtundu.
• Momwe mungaphatikizire zokumana nazo zamoyo ndi makampeni azama TV, njira zama digito, zoulutsira zachikhalidwe ndi malo ogulitsa kuti mukweze zotsatira ndi zotsatira.

Chifukwa chiyani muwerenge bukuli

Marketing Experiencial ndiyofunikira kuwerengedwa kwa akatswiri otsatsa komanso olankhulana omwe akufuna kusintha maluso awo ndi kuthana ndi zovuta zamasiku ano omwe akusintha mwachangu mabizinesi. Ndi machitidwe othandiza komanso zitsanzo zenizeni padziko lapansi, bukuli limakukonzekeretsani kuti muwonjezere kutsatsa kwachidziwitso ku zida zanu ndikupanga zokumana nazo zosaiŵalika, zoyezeka zomwe zimayendetsa zotulukapo zamabizinesi.