Descrição

Kwarewar Kasuwanci: Como Converter yana jagorantar em defensores de marca usando experiências de marca ao vivo integradas ao marketing dijital

Tallace-tallacen Kwarewa: Yadda ake Mayar da Jagora zuwa Masu Ba da Shawarar Samfura ta Amfani da Ƙwarewar Samfuran Kai tsaye Haɗe da Tallan Dijital.

Yadda kamfanoni ke sadarwa da masu sauraron su ya canza sosai. Kafofin watsa labarun, yaduwar sababbin tashoshi da wuraren tallace-tallace, da kuma sauye-sauye masu zurfi a cikin halayen masu amfani sun sanya aikin tallace-tallace da shugabannin sadarwa ya fi rikitarwa fiye da kowane lokaci.

Lokacin da halayen samfuri, farashin da yanayin siye suke cikin sauƙin kwafi, ginawa da dorewar fa'ida mai fa'ida wanda ke jan hankali, cin nasara da riƙe abokan ciniki - kuma a ƙarshe ya mai da su masu ba da shawara - na iya zama kamar ba zai yiwu ba. Ba haka ba ne. A cikin wannan littafin, Shirra Smilansky ya nuna yadda samfuran masana'antu da yankuna daban-daban suka sami nasarar yin amfani da tallan gwaninta don ficewa. WGR80--- Abin da za ku koya WGR81--- Samfurin KYAU don samar da ra'ayoyi don abubuwan gogewa na rayuwa.

What you’ll learn

• The BETTER model for generating ideas for live brand experiences.
• The SET MESSAGE activation methodology to implement experiential marketing strategically.
• How to plan and execute live brand experiences that attract target audiences, generate leads, and convert them into customers — and brand advocates.
• How to integrate live experiences with social media campaigns, digital channels, traditional media and points of sale to amplify impact and results.

Why read this book

Marketing Experiencial is an essential read for marketing and communications professionals who want to update their skills and tackle the challenges of today’s fast-changing business environment. With practical frameworks and real-world examples, the book equips you to add experiential marketing to your toolkit and create memorable, measurable experiences that drive business outcomes.