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Okuhlangenwe nakho Kokumaketha: I-Como converter ihola em defensores de marca usando experiências de marca ao vivo integradas ao marketing digital

I-Experiential Marketing: Ungaguqula Kanjani Ukuhola Kube Abagqugquzeli Bomkhiqizo Usebenzisa Isipiliyoni Somkhiqizo Esibukhoma Esihlanganiswe Nokumaketha Kwedijithali

Indlela izinkampani ezixhumana ngayo nababukeli bazo isishintshe kakhulu. Imithombo yezokuxhumana, ukwanda kweziteshi ezintsha namaphuzu okuthengisa, kanye noshintsho olujulile ekuziphatheni kwabathengi kwenze umsebenzi wabaholi bezokumaketha nezokuxhumana waba nzima kakhulu kunangaphambili.

Uma izimfanelo zomkhiqizo, intengo kanye nezimo zokuthenga zikopishwa kalula, ukwakha nokugcina inzuzo yokuncintisana eheha, ezuzayo futhi egcina amakhasimende - futhi ekugcineni ibenze abameleli bomkhiqizo - kungabonakala kungenakwenzeka. Akuyona. Kule ncwadi, u-Shirra Smilansky ukhombisa ukuthi amabhrendi avela ezimbonini ezahlukahlukene nezifunda akusebenzisa kanjani ngempumelelo ukumaketha kokuhlangenwe nakho ukuze agqame.

Lokho ozokufunda

• Imodeli ENGCONO yokukhiqiza imibono yesipiliyoni somkhiqizo obukhoma.
• Indlela yokwenza kusebenze i-SET MESSAGE ukuze kusetshenziswe ukumaketha kokuhlangenwe nakho ngamasu.
• Ungahlela kanjani futhi wenze okuhlangenwe nakho komkhiqizo obukhoma okuheha izethameli eziqondiwe, okukhiqiza umkhondo, futhi uguqule kube amakhasimende - nabameleli bomkhiqizo.
• Ungakuhlanganisa kanjani okuhlangenwe nakho okubukhoma nemikhankaso yenkundla yezokuxhumana, iziteshi zedijithali, imidiya evamile kanye namaphoyinti okuthengisa ukuze kukhuliswe umthelela nemiphumela.

Kungani ufunda le ncwadi

I-Marketing Experiencial iwukufunda okubalulekile kochwepheshe bezokumaketha nezokuxhumana abafuna ukuthuthukisa amakhono abo futhi babhekane nezinselelo zemvelo yebhizinisi eshintsha ngokushesha yanamuhla. Ngezinhlaka ezisebenzayo nezibonelo zomhlaba wangempela, ibhuku likuhlomisa ukuthi ungeze ukumaketha kokuhlangenwe nakho kukhithi yakho yamathuluzi futhi udale okuhlangenwe nakho okukhumbulekayo, okulinganisekayo okushayela imiphumela yebhizinisi.