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Amava eNtengiso: Isiguquli se-Como sikhokelela kwi-defensores de marca usando experiências de marca ao vivo integradas ao intengiso yedijithali

Ukuthengisa ngamava: Uziguqulela njani iiNkokeli zibe ngabaGqwetha beBrand usebenzisa amava eBrand aDityaniswe neNtengiso yeDijithali.

Indlela iinkampani ezinxibelelana ngayo nabaphulaphuli bazo itshintshe kakhulu. Imidiya yoluntu, ukwanda kwamajelo amatsha kunye namanqaku okuthengisa, kunye nokutshintsha okunzulu ekuziphatheni kwabathengi kuye kwenza umsebenzi weenkokheli zentengiso kunye nonxibelelwano olunzima kunanini ngaphambili.

Xa iimpawu zemveliso, ixabiso kunye neemeko zokuthenga zikopishwa ngokulula, ukwakha nokugcina inzuzo yokukhuphisana ekhangayo, iphumelele kwaye igcine abathengi - kwaye ekugqibeleni iguqule ibe ngabaxhasi be-brand - inokubonakala ingenakwenzeka. Akunjalo. Kule ncwadi, uShirra Smilansky ubonisa indlela iimveliso ezivela kumashishini ahlukeneyo kunye nemimandla ezisebenzisa ngempumelelo ukuthengisa ngamava ukuze zivelele.

Oko uya kufunda

• Imodeli ENGCONO yokuvelisa izimvo zamava ebhrendi aphilayo.
• Indlela yokusebenza ye-SET MESSAGE ukuphumeza ukuthengisa ngamava ngobuchule.
• Indlela yokucwangcisa kunye nokwenza amava ophawu aphilayo atsala abantu ekujoliswe kubo, ukuvelisa izikhokelo, kwaye ubaguqule babe ngabathengi - kunye nabaxhasi bohlobo.
• Indlela yokudibanisa amava aphilayo kunye namaphulo eendaba ezentlalo, iziteshi zedijithali, imidiya yendabuko kunye namanqaku okuthengisa ukukhulisa impembelelo kunye neziphumo.

Kutheni ufunda le ncwadi

Amava eNtengiso yinto ebalulekileyo yokufunda kwiintengiso kunye neengcali zonxibelelwano ezifuna ukuhlaziya izakhono zabo kunye nokujongana nemingeni yemeko yeshishini etshintsha ngokukhawuleza yanamhlanje. Ngesakhelo esisebenzayo kunye nemizekelo yelizwe lokwenyani, le ncwadi iyakuxhobisa ukuba wongeze amava okuthengisa kwisixhobo sakho sezixhobo kwaye udale amava akhumbulekayo, anokulinganiswa aqhuba iziphumo zeshishini.