Descrição
Conteúdo S.A. — UHlelo Lwesibini
Qala ishishini ngomxholo, utsale abaphulaphuli abaninzi, kwaye uphumelele (ngemali encinci okanye engenamali)
Ii-gurus zeshishini ezizicingelayo zinyanzelisa ukuba yonke inkampani ephumeleleyo kufuneka iqale ngophuhliso lwemveliso: yakha imveliso, fumana abathengi, ithengise. Ivakala ilula. Ngoko kutheni amalinge amaninzi esilela ngaphambi kokuba aqale?
UJoe Pulizzi - umrhwebi ophumeleleyo kunye nengcali yokuthengisa umxholo - wayigatya eso script esiqhelekileyo kwaye wakha amashishini avelise izigidi. Kolu hlelo lwesibini oluhlaziywe ngokupheleleyo nolwandisiweyo lweConteúdo S.A., uPulizzi utyhila indlela awayiphethula ngayo incwadi yokudlala: waqala ngokudala umxholo obalulekileyo, wasebenzisa loo mxholo ukukhulisa abaphulaphuli, kwaye emva koko wakha iimveliso ezisebenzela abo baphulaphuli.
IConteúdo S.A., uHlelo lweSibini, uhamba ngendlela yokuba nombono, usungule, kwaye wenze imali ngeshishini lakho eliqhutywa nomxholo ngamanyathelo asixhenxe acacileyo:
- Indawo eSweet: Fumana ukudibana phakathi kobuchule bakho obukhethekileyo kunye neengxaki zokwenyani abajongene nazo abaphulaphuli bakho.
- I-Tilt yoMxholo: Yenza indawo yakho emnandi ibe yi-engile eyahlukileyo apho ukhuphiswano luncinci okanye lungekho.
- Iqonga: Khetha iqonga eliphambili ukuze upapashe kwaye usasaze umxholo wakho rhoqo.
- Isakhiwo sabaphulaphuli: Sebenzisa imidiya yoluntu kunye ne-SEO ukuguqula iindwendwe eziqhelekileyo zibe ngababhalisi bexesha elide.
- Ukwenza imali: Qala ukuhlawulela iimveliso okanye iinkonzo ezisebenzela abaphulaphuli bakho abazinikeleyo.
- Ukwahluka: Khulisa ngokwandiswa kwiitshaneli ezininzi kunye neefomathi zokuhambisa.
- Phuma okanye Isikali: Gqiba ngokuba ulithengise ishishini ukufumana inzuzo okanye uqhubeke ulakha libe yinkampani enkulu.
Ukuba ufuna ukwakha ishishini ukusuka ekuqaleni ngaphandle kokuxhomekeka kutyalo-mali olukhulu lwangaphambili, esi sikhokelo sisebenzayo, inyathelo nenyathelo sibonisa indlela yokuguqula umxholo ube lishishini elizinzileyo, elinengeniso.
UAlexandre –
Conteúdo maravilhoso de marketing, super indico pra quem tem sua própria empresa.
UAlexandre –
Khangela oko
Alan R Moreira –
Produto chegou ótimo, bem embalado sem problema algum.
UGABRIEL NASCIMENTO conceição –
Ótimo livro, chegou tudo certinho
Raquel –
Maravilhoso
USara Silva –
Ibiyingcebiso, andikayifundi kodwa ndichulumancile ukuyiqala
UMarcus Prado –
I-Content Inc., nguJoe Pulizzi, yincwadi esisiseko kuye nabani na ofuna ukuqonda nokusebenzisa iindlela ezisebenzayo zokuthengisa umxholo kwishishini labo. Ipapashwe okokuqala njenge-Content Inc., le ncwadi inikezela ngemephu yendlela eneenkcukacha yokuguqula umbono womxholo ube lishishini elizinzileyo, elinengeniso.
UPulizzi, omnye woovulindlela kunye nabavangeli abaphambili bokuthengisa umxholo, wabelana ngamava akhe amakhulu kunye nolwazi ngendlela ecacileyo nesebenzayo. Le ncwadi yahlulwe yangamanyathelo amathandathu abalulekileyo akhokela umfundi ukuba athabathe umbono womxholo ekudaleni ishishini elikhulayo. La manyathelo ngala: Fumana Intshayelelo eSwiti, Chaza iSiseko, Yakha iSiseko, Vuna abaphulaphuli, Yahluka kwaye wenze imali.
Ukufumana i-Sweet Introduction: I-Pulizzi igxininisa ukubaluleka kokuchonga i-niche ethile yemarike engakhange isetyenziswe kakuhle. Ucebisa ubuchule bokufumanisa ukuba "intshayelelo emnandi" apho unokubonelela ngomxholo oxabisekileyo, okhethekileyo oya kutsala abaphulaphuli abathembekileyo.
Chaza iSiseko: Kweli nyathelo, umbhali uxoxa ngokudala iqonga lomxholo oqinileyo. Ijongana nokubaluleka kokukhetha amajelo afanelekileyo kunye nokuphuhlisa ilizwi eliyinyani, elingaguqukiyo elihambelana nabaphulaphuli bakho ekujoliswe kubo.
Yakha iSiseko: I-Pulizzi ibonelela ngezicwangciso zokwakha ithala leencwadi lomxholo ophezulu. Igxininisa imfuneko yokuhambelana nokupapasha kunye nokubaluleka kokuqonda nokusebenzisa i-SEO (i-Search Engine Optimization) ukwandisa ukubonakala komxholo wakho.
Vuna abaphulaphuli: Apha, uPulizzi uthetha ngendlela yokuhlakulela abaphulaphuli abathembekileyo. Unika iingcebiso malunga nendlela yokusebenzisa imidiya yoluntu, ukuthengisa i-imeyile, kunye nezinye iindlela zokubandakanya ukukhulisa isiseko sakho sabalandeli kunye nokuguqula iindwendwe zexesha elinye zibe ngabalandeli abazinikeleyo.
Ukwahluka: Umbhali ugxininisa ukubaluleka kokwahlula amajelo akho kunye neefomathi zomxholo ukufikelela kubaphulaphuli abatsha kunye nokunciphisa ukuxhomekeka kulo naliphi na iqonga elinye. Iphonononga iintlobo ezahlukeneyo zomxholo ezifana neeblogi, iividiyo, iipodcasts kunye ne-infographics.
Yenza imali: Okokugqibela, uPulizzi ujongana neendlela ezahlukeneyo zokwenza imali ngomxholo. Ixoxa ngezicwangciso ezinjengokuthengisa ngokuthe ngqo, ukukhangisa, inkxaso-mali, iimveliso zedijithali kunye neziganeko, ukubonelela ngemizekelo ebonakalayo yendlela yokuguqula isiseko sabaphulaphuli bakho ibe ngumthombo ozinzileyo wengeniso.
Awona mandla makhulu eConteúdo S.A. yindlela esebenzayo nejolise kwisenzo. Isahluko ngasinye sigcwele imizekelo yehlabathi lokwenyani, izifundo zamatyala, kunye neengcebiso ezinokuthathwa ukuba nabani na, ukusuka kwabaqalayo ukuya kwiingcali zokuthengisa ezinamava, unokufaka isicelo kwangoko. Ulwimi olufikelelekayo lukaPulizzi kunye nesimbo sakhe esithe ngqo zenza le ncwadi ifundeke lula kwaye kube lula ukuyilandela.
Ukongeza, le ncwadi igxininisa ukubaluleka kokwakha ubudlelwane bokwenyani nabaphulaphuli bakho. U-Pulizzi uthi ukuphumelela kwintengiso yomxholo akukhona nje ukuthengisa iimveliso okanye iinkonzo, kodwa malunga nokubonelela ngexabiso lokwenene kunye nokudala uluntu olubandakanyekayo.
I-Content Inc. iyimfuneko yokufunda koosomashishini, abathengisi, kunye nabani na onomdla wokusebenzisa amandla omxholo ukwakha nokukhulisa ishishini. UJoe Pulizzi, kunye nobuchule bakhe kunye nombono ocacileyo, unika isikhokelo esipheleleyo sokuguqula ingcamango yomxholo ibe ngumsebenzi ophumelelayo, onenzuzo.
URichard –
Incwadi egqwesileyo. Amava ayemahle.