Descrição
Conteúdo S.A. — Chinyorwa Chechipiri
Tanga bhizinesi nezvirimo, kwezva vateereri vakakura, uye ubudirire (nemari shoma kana isina)
Vanozviti bhizinesi gurus vanosimbirira kuti kambani yega yega yakabudirira inofanira kutanga nekugadzirwa kwechigadzirwa: kuvaka chigadzirwa, tsvaga vatengi, tengesa. Inonzwika nyore. Saka nei makambani mazhinji achikundikana asati ambotanga?
Joe Pulizzi - akabudirira muzvinabhizimusi uye nyanzvi yekushambadzira zvemukati - akafuratira iyo yakajairika script uye akavaka mabhizinesi akagadzira mamirioni. Mune ino yakanyatsogadziridzwa uye yakawedzera edition yechipiri yeConteúdo S.A., Pulizzi anoburitsa mapenzura aakaita bhuku rekutamba: akatanga kugadzira zvakakosha, akashandisa izvo zvirimo kusimudzira vateereri, uye ndokuzovaka zvigadzirwa zvakashandira vateereri ivavo.
Conteúdo S.A., Yechipiri Edition, inokufambisa iwe uchifungidzira, kutanga, uye kuita mari yako pachako inofambiswa nebhizinesi mumatanho manomwe akajeka:
- Nzvimbo Inotapira: Tsvaga mharadzano pakati pehunyanzvi hwako hwakasiyana uye matambudziko chaiwo anotarisana nevateereri vako.
- The Content Tilt: Gadzirisa nzvimbo yako inotapira kuita kona yakasarudzika uko makwikwi ari mashoma kana kuti asipo.
- The Platform: Sarudza puratifomu yekutanga kushambadza uye kugovera zvirimo zvako nguva dzose.
- Chivako chevateereri: Shandisa social media uye SEO kushandura vashanyi vakajairika kuva vanyoreri venguva refu.
- Kuita mari: Tanga kubhadharisa zvigadzirwa kana masevhisi anoshandira vateereri vako vakazvipira.
- Diversification: Kura nekuwedzera kuita akawanda chiteshi uye mafomu ekutumira.
- Buda kana Chikero: Sarudza kana uchitengesa bhizinesi kuti uwane purofiti kana kuramba uchivakisa kuva kambani hombe.
Kana iwe uchida kuvaka bhizinesi kubva pasi usingavimbi nekudyara kukuru kwepamberi, iyi inoshanda, nhanho-ne-nhanho gwara rinoratidza maitiro ekushandura zvirimo kuita bhizinesi rakagadzikana, rine pundutso.
Alexandre –
Conteúdo maravilhoso de marketing, super indico pra quem tem sua própria empresa.
Alexandre –
Chegou tudo certo
Alan R Moreira –
Produto chegou ótimo, bem embalado sem problema algum.
GABRIEL NASCIMENTO conceição –
Ótimo livro, chegou tudo certinho
Raquel –
Maravilhoso
Sara Silva –
Yakanga iri kurudziro, handisati ndaverenga asi ndiri kufara kuti nditange
Marcus Prado –
Content Inc., rakanyorwa naJoe Pulizzi, ibhuku rakakosha kune chero munhu anoda kunzwisisa uye kushandisa anobudirira emukati ekushambadzira mazano mubhizinesi ravo. Rakatanga kuburitswa se Content Inc., bhuku rino rinopa yakadzama nzira yekushandura pfungwa yemukati kuita bhizinesi rinoenderera, rine pundutso.
Pulizzi, mumwe wemapiyona uye vaevhangeri vanotungamira vekushambadzira kwemukati, anogovera ruzivo rwake rwakakura uye ruzivo nenzira yakajeka uye inoshanda. Iri bhuku rakakamurwa kuita matanho matanhatu akakosha anotungamira muverengi kubva pakubata pfungwa yemukati kusvika pakugadzira bhizinesi rinobudirira. Matanho aya ndeaya: Tsvaga Sumo Inotapira, Tsanangura hwaro, Vaka hwaro, Kohwa Vateereri, Diversify and Monetize.
Kuwana Sweet Sumo: Pulizzi inosimbisa kukosha kwekuzivisa imwe niche yemusika iyo isati yave yakanyatso kushumirwa. Anopa mazano ekuziva kuti "sumo inotapira" paunogona kupa zvakakosha, zvakasarudzika zvemukati izvo zvinokwezva vateereri vakavimbika.
Tsanangura Nheyo: Munhanho iyi, munyori anokurukura kugadzira yakasimba yemukati chikuva. Inogadzirisa kukosha kwekusarudza nzira dzakakodzera uye kugadzira izwi rechokwadi, rinoenderana rinoenderana nevateereri vako.
Vakai Nheyo: Pulizzi inopa mazano ekuvaka raibhurari yemhando yepamusoro yezvinyorwa. Iyo inosimbisa kukosha kwekuenderana mukuburitsa uye kukosha kwekunzwisisa uye kushandisa SEO (Search Engine Optimization) kuwedzera kuoneka kwezviri mukati mako.
Kohwa Vateereri: Pano, Pulizzi inotaura nezve nzira yekusimudzira vateereri vakavimbika. Anopa zano remashandisiro emasocial media, email kushambadzira, uye mamwe maitiro ekuita kuti ukure hwaro hwevateveri vako uye kushandura vashanyi venguva imwe kuva vateveri vakazvipira.
Diversify: Munyori anosimbisa kukosha kwekusiyanisa chiteshi chako uye mafomati emukati kuti asvike vateereri vatsva uye kuderedza kutsamira pane chero chikuva. Inotsvaga mhando dzakasiyana dzemukati senge mablog, mavhidhiyo, podcasts uye infographics.
Kuita mari: Chekupedzisira, Pulizzi inogadzirisa nzira dzakasiyana dzekuita mari zvirimo. Inokurukura mazano akadai sekutengesa zvakananga, kushambadza, kutsigirwa, zvigadzirwa zvedhijitari uye zviitiko, ichipa mienzaniso inoshanda yekushandura hwaro hwevateereri vako kuita sosi yemari inoenderera.
Rimwe remasimba makuru eConteúdo S.A. maitiro ayo anoshanda uye ane chekuita nekuita. Chitsauko chega chega chakazara nemienzaniso yepasirese, zvidzidzo zvenyaya, uye zano rinoshanda iro chero munhu, kubva kune vanotanga kusvika kune vane ruzivo rwekushambadzira nyanzvi, vanogona kunyorera ipapo ipapo. Mutauro unosvikika waPulizzi uye manyorerwo akananga anoita kuti bhuku rive rinonakidza kuverenga uye nyore kutevera.
Pamusoro pezvo, bhuku rinosimbisa kukosha kwekuvaka hukama hwechokwadi nevateereri vako. Pulizzi anopokana kuti kubudirira mukushambadzira kwemukati hakusi kwekutengesa zvigadzirwa kana masevhisi, asi nezve kupa kukosha kwechokwadi uye kugadzira nharaunda inobatanidzwa.
Content Inc. yakakosha kuverenga kune vemabhizinesi, vatengesi, uye chero munhu anofarira kushandisa simba remukati kuvaka nekukura bhizinesi. Joe Pulizzi, nehunyanzvi hwake uye chiono chakajeka, anopa gwara rakazara rekushandura zano remukati kuita rakabudirira, rine pundutso mashandiro.
Richard –
Excellent book. Chiitiko chacho chaive chikuru.