Kumba Mabhuku Kutonga, Bhizinesi uye Economics Kushambadzira uye Kutengesa Marketing Entrepreneurial Marketing: Kuvandudza Nzira dzechinyakare dzeKusimudzira Kusika, Hutungamiri uye Kusimba.

Entrepreneurial Marketing: Kuvandudza Nzira dzechinyakare dzeKusimudzira Kusika, Hutungamiri uye Kusimba.

(7 ongororo yevatengi)

R$ 14,90

Entrepreneurial marketing: Nzira yekuvandudza kushambadzira kwechinyakare uye kuve nechokwadi chekuwedzera kusika, hutungamiriri uye kusimba

Basa rakaitwa naPhilip Kotler uye vatatu vanotungamira kushambadzira vatengesi vanofunga zvekare kushambadzira kwechinyakare nekubatanidza matekinoroji epamhepo, kubatana kwesangano uye pfungwa dzebhizinesi kutyaira kusika, hutungamiriri uye kukosha kwakasimba.

Core idea

Iri bhuku rinopa "kushambadza kwebhizinesi": nzira inokurumidza, yekugadzira uye inoshanda inopararira kumasangano ese, ichishandisa maturusi edhijitari uye kudyidzana kwepedyo pakati pemabasa (kunyanya kushambadzira uye mari) kuti uende kupfuura zvakajairwa kushambadzira maitiro.

Pfungwa huru

  • Inoratidza kuti matekinoroji epamhepo anogona sei kugadzirisa hukama nevatengi uye maitiro emakambani emukati.
  • Inosimbisa kuwirirana kwezvikamu zvose zvesangano sezvakakosha pakushanda kwemazuva ano.
  • Inopokana kune inoshanda yakanangana nekutengeserana zano rinosanganisa kushambadzira uye mari uye rinotora tekinoroji ine zvinangwa zvevanhu.
  • Inopa maitiro anoshanda uye matekiniki ezvikwata zvekushambadzira kugadzira kukosha kunofambisa kubudirira kwekambani.
  • Inoongorora makakatanwa ari pakati pekuvaka hunyanzvi hwekuita uye kushandira pamwe nemapato akawanda, kusanganisira vakwikwidzi.

Ndiani anofanira kuiverenga

  • Nyanzvi dzekutengesa
  • Entrepreneurs
  • Vatungamiriri vebhizinesi nevatungamiriri

Kutsigira kwakakosha

"Kotler nevamwe vake vanoratidza kuti kubatana kwezvikamu zvese zvesangano kwakakosha sei mumashandiro avanoita uye kutsanangura hurongwa hutsva hwekuti makambani abudirire." - David J. Reibstein, Chikoro cheWharton

Takeaway

Chinyorwa chemazuva ano chekushandura kushambadzira kubva kune yakavharirwa basa kuita sangano-yakafara, tekinoroji-inogonesa, inoumba kukosha inotungamirwa nekufunga kwebhizinesi uye hutungamiriri hwakasimba.

SKU: B0D3612JB6 Categoria:

Descrição

Marketing empreendedor: Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade

Philip Kotler — a três líderes de destaque para mostrar como integrar tecnologias online nas relações com consumidores e nas operações internas das empresas, criando abordagens que vão convencil van convencil dos.

"Kotler nevamwe vake vanoratidza kuti kubatana kwezvikamu zvese zvesangano kwakakosha sei pamashandiro airi kuita, uye vanotsanangura hurongwa hutsva hwekuti makambani abudirire."
- David J. Reibstein, Purofesa weKushambadzira, The Wharton School

Este livro apresenta uma visão inovadora do marketing empreendedor, defenderendo uma mentalidade ágil, criativa e proativa que deve permear toda a organização. Oferece princípios e práticas para transformar departamentos de marketing em geradores de valor estratégico, alinhando operação, tecnologia e propósito.

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Ideal para:

  • Profssionais de marketing
  • Empreendedores
  • Líderes empresariis

Bhuku racho rinosanganisirawo:

  • Chiono chebhizimusi chekumashure-yekushambadzira chemamiriro ekutengeserana anoisa chiyero chekushanda pakati pechiito, kuenzanisa kushambadzira uye mari uye kutora matekinoroji akatarisana nevanhu;
  • Matanho uye matekiniki ekutungamira zvikwata zvekushambadzira kugadzira kukosha kunoenderana uye kutungamirira kambani kubudirira;
  • Ongororo ye gangaidzo pakati pekugadzira hunyanzvi hwemukati mukati uye kushandira pamwe nevakawanda vane chekuita, kusanganisira vakwikwidzi.

Verenga zvakawanda uye tsvaga maitiro ekuvandudza tsika dzekushambadzira dzechinyakare kuti uwane hunyanzvi hwekugadzira, hutungamiriri uye kuenderera mberi muzvirongwa zvako.

Mitengo muBRL

Mamwe mashoko

Muparidzi

Sextant Publishing

Accessibility

Tsvaga zvimwe

Zuva rekuburitswa

Chikumi 3, 2024

Mutauro

Chiputukezi

Saizi Yefaira

8.3 MB

Screen reader

Inopindirana

Kugadziriswa kwemavara

Yagoneswa

Mashoko Mazano

Haina kugoneswa

Nhamba yemapeji

388 mapeji

ISBN-13

978-6555648614

PageFlip

Yagoneswa

7 wongororo ye Entrepreneurial Marketing: Kuvandudza Nzira dzechinyakare dzeKusimudzira Kusika, Hutungamiri uye Kusimba.

  1. Cliente Kindle

    Kindle Client

    Yakanaka kwazvo, ibhuku rinodzidzisa zvakanyanya

  2. Kennedy

    Kennedy

    Zvinyorwa zvebhuku zvakagadziridzwa nezvido zveamangwana mabhizimusi, kukosha kwekunzwisisa kuti zvese zvinobatana sei munyika yebhizinesi

  3. davi oman

    David Oman

    Yakanaka kwazvo, ndakaishandisa pandakadzidzisa kushambadzira.

  4. Elisete Lima

    Elisete Lima

    Kuverenga kwakanaka, kwakasvika nenguva.

  5. Victor

    Victor

    Bhuku racho rakasvika muchimiro chakanaka, chaizvo zvandaida. Izvo zvirimo zvakazara nemagrafu ane tsananguro yekuti magirafu aya anoshanda sei mubhizinesi.

  6. davi oman

    David Oman

    Imwe yezvandinoda

  7. Hamilton Mizukawa Jr.

    Hamilton Mizukawa Jr.

    Bhuku rinoshamisa, rinonzwisisika, rine zvakapfuma kwazvo.

    Super fast delivery.

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