Ikhaya Izincwadi Ezokuphatha, Ezamabhizinisi Nezomnotho Ukuthengisa Nokuthengisa Ukumaketha Ukumaketha Kosomabhizinisi: Ukuthuthukisa Izindlela Zomdabu Zokuthuthukisa Ubuciko, Ubuholi kanye Nokusimama
Entrepreneurial Marketing: Enhancing Traditional Methods to Boost Creativity, Leadership and Sustainability

Ukumaketha Kosomabhizinisi: Ukuthuthukisa Izindlela Zomdabu Zokuthuthukisa Ubuciko, Ubuholi kanye Nokusimama

(7 ukubuyekezwa kwekhasimende)

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Ukumaketha kosomabhizinisi: Ungakuthuthukisa kanjani ukumaketha kwendabuko kanye nokuqinisekisa ubuciko obuningi, ubuholi kanye nokusimama

Umsebenzi ka-Philip Kotler kanye nabaphathi abathathu abahamba phambili bezentengiso abacabanga kabusha ukumaketha kwendabuko ngokuhlanganisa ubuchwepheshe be-inthanethi, ukuxhumana kwenhlangano kanye nengqondo yebhizinisi ukuze kuqhutshwe ubuciko, ubuholi kanye nenani eliqhubekayo.

Umqondo oyinhloko

Le ncwadi yethula “ukumaketha kosomabhizinisi”: indlela eshesha, yokudala futhi esebenzayo esabalele ezinhlanganweni zonke, isebenzisa amathuluzi edijithali nokubambisana okuseduze phakathi kwemisebenzi (ikakhulukazi ukumaketha kanye nezezimali) ukuze idlulele ngale kwemikhuba yokuthengisa evamile.

Amaphuzu abalulekile

  • Ibonisa ukuthi ubuchwepheshe be-inthanethi bungabumba kanjani kabusha ubudlelwano nabathengi kanye nezinqubo zenkampani zangaphakathi.
  • Igcizelela ukuxhumana kwayo yonke imikhakha yenhlangano njengokubalulekile ekusebenzeni kwesimanje.
  • Iphikisana nesu lezentengiselwano eligxile ekusebenzeni elihlanganisa ukumaketha kanye nezezimali futhi lamukele ubuchwepheshe obunemigomo egxile kubantu.
  • Inikeza amasu asebenzayo namasu amathimba okukhangisa ukuze enze inani elishayela impumelelo yenkampani.
  • Ihlola ukungezwani phakathi kwamakhono okwakha abalulekile nokusebenzisana nezinhlangano eziningi, okuhlanganisa nezimbangi.

Ubani okufanele ayifunde

  • Ochwepheshe bezokumaketha
  • Osomabhizinisi
  • Abaholi bebhizinisi nabaphathi

Ukugunyazwa okuphawulekayo

"U-Kotler nozakwabo bakhombisa ukuthi ukuxhumana kwayo yonke imikhakha yenhlangano kubaluleke kangakanani endleleni abasebenza ngayo nokuchaza uhlaka olusha lwezinkampani ukuze ziphumelele." - UDavid J. Reibstein, Isikole saseWharton

I-Takeaway

Imanuwali yesimanjemanje yokuguqula ukumaketha kusuka ekusebenzeni okuseceleni kube isiyalo senhlangano yonke, esinikwe amandla ezobuchwepheshe, esidala inani eliholwa ukucabanga kwezamabhizinisi kanye nobuholi obuqhubekayo.

I-SKU: I-B0D3612JB6 Isigaba:

Descrição

Usomabhizinisi Wokumaketha: I-Como aprimorar or marketing tradicional e garantir mais criatividade, liderança e sustentabilidade

U-Philip Kotler — ucabanga ngokumaketha kwesimanjemanje — usenayo i-três líderes de destaque para mostrar como integrar tecnologias online nas relações com consumidores e nas operações internas das empresas, criando abordagens que vão convencim doo.

"U-Kotler nozakwabo bakhombisa ukuthi ukuxhumana kwazo zonke izingxenye zenhlangano kubaluleke kangakanani endleleni esebenza ngayo, futhi bachaza uhlaka olusha lwezinkampani ukuze ziphumelele."
- UDavid J. Reibstein, uProfesa Wezokumaketha, Isikole saseWharton

Este livro apresenta uma visão inovadora do marketing empreendedor, defenderendo uma mentalidade ágil, criativa e proativa que deve permear toda a organização. Oferece princípios e práticas para transformar departamentos de marketing em geradores de valor estratégico, alinhando operação, tecnologia e propósito.

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Ideal para:

  • I-Profissionais de marketing
  • Empreendedores
  • I-Líderes empresariis

Le ncwadi ihlanganisa:

  • Umbono wezamabhizinisi wangemva kokumaketha wesimo sezentengiselwano obeka isici sokusebenza enkabeni yesenzo, ukuqondanisa ukumaketha kanye nezezimali kanye nokwamukela ubuchwepheshe obugxile kubantu;
  • Amasu namasu okuqondisa amaqembu okuthengisa ukuze enze inani elingaguquki futhi aholele inkampani empumelelweni;
  • Ukuhlaziywa kwendida phakathi kokuthuthukisa amakhono asemqoka ngaphakathi kanye nokusebenzisana nababambiqhaza abaningi, okuhlanganisa nabaqhudelana nabo.

Funda kabanzi futhi uthole ukuthi ungayivuselela kanjani imikhuba yokuthengisa yendabuko ukuze uzuze ubuhlakani obuningi, ubuholi kanye nokusimama ezinhlelweni zakho.

Amanani nge-BRL

Ulwazi olwengeziwe

Umshicileli

I-Sextant Publishing
Ukufinyeleleka

Thola okwengeziwe
Idethi yokushicilela

Juni 3, 2024
Ulimi

IsiPutukezi
Usayizi Wefayela

8.3 MB
Isifundi sesikrini

Iyahambisana
Ukucushwa kwefonti

Inikwe amandla
Amathiphu Silulumagama

Akuvunyelwe
Inombolo yamakhasi

388 amakhasi
I-ISBN-13

978-6555648614
IkhasiFlip

Inikwe amandla

7 izibuyekezo ze Ukumaketha Kosomabhizinisi: Ukuthuthukisa Izindlela Zomdabu Zokuthuthukisa Ubuciko, Ubuholi kanye Nokusimama

  1. Cliente Kindle

    Kindle Client –

    Kuhle kakhulu, incwadi efundisa kakhulu

  2. Kennedy

    Kennedy –

    Okuqukethwe kwencwadi kubuyekezwe ngezidingo zebhizinisi lesikhathi esizayo, isidingo sokuqonda ukuthi yonke into ixhumeka kanjani emhlabeni webhizinisi

  3. davi oman

    David Oman –

    Kuhle kakhulu, ngayisebenzisa lapho ngifundisa ukumaketha.

  4. Elisete Lima

    Elisete Lima –

    Kufundeke kahle, kufike ngesikhathi.

  5. Victor

    UMnqobi –

    Incwadi ifike isesimweni esiphelele, lokho kanye engangikufuna. Okuqukethwe kugcwele amagrafu anezincazelo zokuthi la magrafu asebenza kanjani ebhizinisini.

  6. davi oman

    David Oman –

    Enye yezintandokazi zami

  7. Hamilton Mizukawa Jr.

    Hamilton Mizukawa Jr. –

    Incwadi emangalisayo, eqondakalayo kakhulu, enokuqukethwe okucebile kakhulu.

    Ukulethwa okusheshayo kakhulu.

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