Ekhaya Iincwadi Ulawulo, uShishino kunye noQoqosho Intengiso kunye neNtengiso Intengiso Intengiso yoShishino: Ukuphucula iindlela zeMveli zokukhulisa ubuchule bokuyila, ubuNkokheli kunye noZinzo.

Intengiso yoShishino: Ukuphucula iindlela zeMveli zokukhulisa ubuchule bokuyila, ubuNkokheli kunye noZinzo.

(7 uphononongo lwabathengi)

R$ 14,90

Intengiso yoShishino: Indlela yokuphucula intengiso yemveli kunye nokuqinisekisa ubuchule obuninzi, ubunkokeli kunye nozinzo

Umsebenzi owenziwe nguFilipu Kotler kunye nabaphathi abathathu abakhokelayo bezentengiso abaphinda bacinge ngokutsha ukuthengisa kwendabuko ngokudibanisa itekhnoloji ye-intanethi, ukunxibelelana kombutho kunye nengqondo yeshishini lokuqhuba ubuchule, ubunkokeli kunye nexabiso elizinzileyo.

Ingcamango engundoqo

Incwadi ibonisa "intengiso yoshishino": indlela eguquguqukayo, enobuchule kunye nesebenzayo esasazeka kuyo yonke imibutho, isebenzisa izixhobo zedijithali kunye nentsebenziswano esondeleyo phakathi kwemisebenzi (ngokukodwa ukuthengisa kunye nemali) ukuya ngaphaya kweendlela eziqhelekileyo zokuthengisa.

Amanqaku aphambili

  • Ibonisa indlela itekhnoloji ye-intanethi enokuthi ilungise ngayo ubudlelwane nabathengi kunye neenkqubo zangaphakathi zenkampani.
  • Ugxininisa uthungelwano lwawo onke amacandelo ombutho njengento ebalulekileyo kwimisebenzi yangoku.
  • Uxoxa ngesicwangciso sorhwebo esisembindini yokusebenza esidibanisa ukuthengisa kunye nezezimali kwaye samkele itekhnoloji eneenjongo ezigxile ebantwini.
  • Inikezela ngezicwangciso ezisebenzayo kunye nobuchule kumaqela okuthengisa ukwenza ixabiso eliqhuba impumelelo yenkampani.
  • Uphonononga ukungavisisani phakathi kobuchule bokwakha obungundoqo kunye nokusebenzisana namaqela amaninzi, kuquka abo bakhuphisana nabo.

Ngubani ofanele ayifunde

  • Iingcali zentengiso
  • Oosomashishini
  • Iinkokeli zoshishino kunye nabaphathi

Uncomelo oluqaphelekayo

"U-Kotler kunye noogxa bakhe babonisa indlela unxibelelwano lwawo onke amacandelo ombutho olubaluleke ngayo kwindlela asebenza ngayo kunye nokuchaza isakhelo esitsha sokuba iinkampani ziphumelele." - UDavid J. Reibstein, Isikolo saseWharton

Thatha uhambo

Incwadi yesikhokelo yala maxesha yokuguqula intengiso isuke kumsebenzi ovalelweyo ibe ngumbutho obanzi, oxhotyiswe ngetekhnoloji, uqeqeshelwe ukwenza ixabiso olukhokelwa yingcinga yoshishino kunye nobunkokeli obuzinzileyo.

SKU: B0D3612JB6 Udidi:

Descrição

Umphathi wentengiso: Como aprimorar o intengiso ngokwesithethe e garantir mais criatividade, liderança e sustentabilidade

U-Philip Kotler — ucingela i-marketing yesimanjemanje — se une a três líderes de destaque para mostrar como integrar tecnologias online nas relações com consumidores e nas operações internas das empresas, criando abordagens que market vão convencim do.

"U-Kotler kunye noogxa bakhe babonisa indlela ukunxibelelana kwawo onke amalungu ombutho kubaluleke kakhulu kwindlela osebenza ngayo, kwaye bachaza isakhelo esitsha ukuze iinkampani ziphumelele."
- UDavid J. Reibstein, uNjingalwazi weNtengiso, iWharton School

Este livro apresenta uma visão inovadora do marketing empreendedor, defenderendo uma mentalidade ágil, criativa e proativa que deve permear toda a organização. Oferece princípios e práticas para transformar departamentos de marketing em geradores de valor estratégico, alinhando operação, tecnologia e propósito.

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Eyona para:

  • I-Profissionais de marketing
  • Empreendedores
  • Líderes empresariis

Le ncwadi ikwabandakanya:

  • Umbono worhwebo wasemva kwentengiso wemeko yorhwebo obeka imilinganiselo yokusebenza embindini wesenzo, ukulungelelanisa ukuthengisa kunye nezezimali kunye nokwamkela ubugcisa obugxile ebantwini;
  • Amaqhinga kunye nobuchule bokukhokela amaqela okuthengisa ukwenza ixabiso elihambelanayo kunye nokukhokelela inkampani kwimpumelelo;
  • Uhlalutyo lwesiphithiphithi phakathi kophuhliso lwezakhono ezingundoqo ngaphakathi kunye nokusebenzisana nabachaphazelekayo abaninzi, kuquka abo bakhuphisana nabo.

Funda ngakumbi kwaye ufumanise ukuba ungazihlaziya njani iindlela zokuthengisa zemveli ukuze ufezekise ngakumbi ukuyila, ubunkokeli kunye nozinzo kumalinge akho.

Amaxabiso kwi-BRL

Ulwazi olongezelelweyo

Umpapashi

Sextant Publishing

Ukufikeleleka

Fumana ngakumbi

Umhla wokupapashwa

NgoJuni 3, 2024

Ulwimi

IsiPhuthukezi

Ubungakanani beFayile

8.3 MB

Isifundi sesikrini

Iyahambelana

Ubumbeko lwefonti

Ivuliwe

Iingcebiso zesigama

Ayinikwanga amandla

Inani lamaphepha

388 amaphepha

I-ISBN-13

978-6555648614

IphephaFlip

Ivuliwe

7 uphononongo lwe Intengiso yoShishino: Ukuphucula iindlela zeMveli zokukhulisa ubuchule bokuyila, ubuNkokheli kunye noZinzo.

  1. Cliente Kindle

    Kindle Client

    Intle kakhulu, yincwadi efundisa kakhulu

  2. Kennedy

    Kennedy

    Umxholo wencwadi uhlaziywa kunye neemfuno zamashishini azayo, isidingo sokuqonda indlela yonke into edibanisa ngayo kwihlabathi lezoshishino

  3. davi oman

    UDavid Oman

    Kuhle kakhulu, ndayisebenzisa xa ndifundisa ukuthengisa.

  4. Elisete Lima

    Elisete Lima

    Ufundeke kakuhle, ufike ngexesha.

  5. Victor

    UVictor

    Incwadi ifike ikwimeko egqibeleleyo, kanye le nto bendiyifuna. Umxholo uzele ziigrafu ezineengcaciso zendlela ezi grafu ezisebenza ngayo kwishishini.

  6. davi oman

    UDavid Oman

    Enye yezinto endizithandayo

  7. Hamilton Mizukawa Jr.

    Hamilton Mizukawa Omnci.

    Incwadi emangalisayo, eqondakalayo, enomxholo otyebileyo.

    Ukuhanjiswa ngokukhawuleza okukhulu.

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