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Conteúdo S.A. — Kusindikiza kwachiwiri
Yambitsani bizinesi ndi zomwe zili, kukopa omvera ambiri, ndikuchita bwino (ndi ndalama zochepa kapena opanda)
Odzipangira okha bizinesi amaumirira kuti kampani iliyonse yopambana iyenera kuyamba ndi chitukuko cha zinthu: kumanga chinthu, kupeza makasitomala, kugulitsa. Zikumveka zosavuta. Nanga n’cifukwa ciani mabizinesi ambili amalephela asanayambe?
Joe Pulizzi - wazamalonda wochita bwino komanso katswiri wotsatsa malonda - sananyalanyaze zolemba wamba ndipo adamanga mabizinesi omwe adapanga mamiliyoni. M'kope lachiwiri lomwe lasinthidwa ndikukulitsidwa la Conteúdo S.A., Pulizzi akuwulula momwe adasinthira bukuli: adapanga zinthu zamtengo wapatali, adagwiritsa ntchito zomwezi kukulitsa omvera, kenako adangopanga zinthu zomwe zidathandizira omverawo.
Conteúdo S.A., Edition Yachiwiri, imakuyendetsani momwe mungaganizire, kuyambitsa, ndi kupanga ndalama zanu zomwe zimayendetsedwa ndi zomwe zili munjira zisanu ndi ziwiri zomveka bwino:
- Malo Okoma: Pezani mphambano pakati pa luso lanu lapadera ndi mavuto enieni omwe omvera anu amakumana nawo.
- Kupendekeka Kwamkati: Pangani malo anu okoma kukhala mbali yapadera pomwe mpikisano umakhala wocheperako kapena kulibe.
- Platform: Sankhani nsanja yoyambira kuti musindikize ndikugawa zomwe muli nazo nthawi zonse.
- Nyumba Yomvera: Gwiritsani ntchito malo ochezera a pa Intaneti ndi SEO kuti mutembenuzire alendo wamba kukhala olembetsa anthawi yayitali.
- Kupanga ndalama: Yambani kulipiritsa zinthu kapena ntchito zomwe zimathandizira omvera anu odzipereka.
- Zosiyanasiyana: Kukula ndikukula kukhala njira zingapo komanso mawonekedwe otumizira.
- Tulukani kapena Sikelo: Sankhani kugulitsa bizinesiyo kuti mupeze phindu kapena pitilizani kuimanga kukhala kampani yayikulu.
Ngati mukufuna kupanga bizinesi kuyambira pansi osadalira ndalama zazikulu zam'tsogolo, kalozera wothandiza, pang'onopang'ono akuwonetsa momwe mungasinthire zinthu kukhala bizinesi yokhazikika, yopindulitsa.
Alexandre –
Conteúdo maravilhoso de marketing, super indico pra quem tem sua própria empresa.
Alexandre –
Chegou tudo certo
Alan R Moreira –
Produto chegou ótimo, bem embalado sem problema algum.
GABRIEL NASCIMENTO conceição –
Ótimo livro, chegou tudo certinho
Raquel –
Maravilhoso
Sara Silva –
Zinali zondilimbikitsa, sindinaziwerengebe koma ndine wokondwa kuyamba
Marcus Prado –
Content Inc., lolemba Joe Pulizzi, ndi buku lofunikira kwa aliyense amene akufuna kumvetsetsa ndikugwiritsa ntchito njira zotsatsira zomwe zili mubizinesi yawo. Lofalitsidwa koyambirira monga Content Inc., bukuli limapereka njira zambiri zosinthira malingaliro okhutira kukhala bizinesi yokhazikika, yopindulitsa.
Pulizzi, m'modzi mwa ochita upainiya komanso alaliki otsogola otsatsa malonda, amagawana zomwe adakumana nazo komanso chidziwitso chake momveka bwino komanso mothandiza. Bukhuli lagawidwa m'magawo asanu ndi limodzi ofunikira omwe amawongolera owerenga kuti asamaganize zokhutira ndikupanga bizinesi yoyenda bwino. Masitepe awa ndi awa: Pezani Mawu Okoma, Tanthauzirani Maziko, Mangani maziko, Kololani Omvera, Phatikizani ndi Pangani Ndalama.
Kupeza Mawu Okoma: Pulizzi akugogomezera kufunikira kozindikiritsa msika wamtengo wapatali womwe sunagwiritsidwe ntchito bwino. Amapereka njira zopezera "mawu okoma" omwe mungapereke zinthu zamtengo wapatali, zapadera zomwe zingakope omvera okhulupirika.
Tanthauzirani Maziko: Mu sitepe iyi, wolemba akukambirana za kupanga nsanja yolimba. Imakhudza kufunikira kosankha njira zoyenera ndikupanga mawu olondola, osasinthasintha omwe amalumikizana ndi omvera anu.
Pangani Maziko: Pulizzi imapereka njira zopangira laibulale yazinthu zapamwamba kwambiri. Ikuwonetsa kufunikira kokhazikika pakusindikiza komanso kufunikira kwa kumvetsetsa ndikugwiritsa ntchito SEO (Search Engine Optimization) kuti muwonjezere kuwonekera kwa zomwe muli.
Kololani Omvera: Apa, Pulizzi akulankhula za momwe angakulitsire omvera okhulupirika. Amapereka upangiri wamomwe mungagwiritsire ntchito malo ochezera a pa Intaneti, kutsatsa maimelo, ndi njira zina zolumikizirana kuti mukulitse otsatira anu ndikusintha alendo anthawi imodzi kukhala mafani odzipereka.
Diversify: Wolembayo akugogomezera kufunikira kosinthira makanema anu ndi mawonekedwe anu kuti mufikire omvera atsopano ndikuchepetsa kudalira nsanja iliyonse. Imafufuza zamitundu yosiyanasiyana monga mabulogu, makanema, ma podcasts ndi infographics.
Pangani ndalama: Pomaliza, Pulizzi amafotokoza njira zosiyanasiyana zopangira ndalama. Imakambirana za njira monga kugulitsa mwachindunji, kutsatsa, kuthandizira, zinthu zama digito ndi zochitika, kupereka zitsanzo zothandiza za momwe mungasinthire omvera anu kukhala gwero lokhazikika la ndalama.
Chimodzi mwazamphamvu zazikulu za Conteúdo S.A. ndi njira yake yothandiza komanso yokhazikika. Mutu uliwonse uli ndi zitsanzo zenizeni, maphunziro a zochitika, ndi malangizo omwe aliyense, kuyambira oyamba kumene mpaka akatswiri odziwa zamalonda, angagwiritse ntchito nthawi yomweyo. Chilankhulo chofikirika cha Pulizzi ndi kalembedwe kachindunji zimapangitsa kuti bukuli likhale losangalatsa komanso losavuta kutsatira.
Kuphatikiza apo, bukuli likugogomezera kufunikira kopanga ubale weniweni ndi omvera anu. Pulizzi akunena kuti kupambana pa malonda okhutira sikungokhudza kugulitsa zinthu kapena ntchito, koma kupereka phindu lenileni ndikupanga gulu logwirizana.
Content Inc. ndiyofunikira kuwerenga kwa amalonda, ogulitsa, ndi aliyense amene ali ndi chidwi chogwiritsa ntchito mphamvu zomwe zili mkati kuti amange ndikukulitsa bizinesi. Joe Pulizzi, ndi ukatswiri wake komanso masomphenya omveka bwino, amapereka chiwongolero chathunthu chosinthira malingaliro okhutira kukhala ochita bwino, opindulitsa.
Richard –
Buku labwino kwambiri. Chochitikacho chinali chachikulu.