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Kazembe wamalonda: Como aprimorar or marketing tradicional e garantir mais criatividade, liderança e sustentabilidade
Philip Kotler — woganizira za malonda amakono — amadziona kuti ndi ofunika kwambiri m’mayiko ena kuti agwiritse ntchito bwino ntchito zaumisiri pa intaneti komanso kukopa anthu ogula zinthu komanso kugulitsa zinthu zambiri pa intaneti.
"Kotler ndi ogwira nawo ntchito akuwonetsa momwe kulumikizana kwamagulu onse abungwe kulili kofunikira momwe makampani amagwirira ntchito, ndipo amatanthauzira njira yatsopano yoti makampani achite bwino."
- David J. Reibstein, Pulofesa wa Zamalonda, Sukulu ya Wharton
Bukhuli likupereka masomphenya atsopano a malonda amalonda, akupereka malingaliro okhwima, opanga komanso ochitapo kanthu omwe ayenera kufalikira m'bungwe lonse. Ndikofunikira kuwerenga kwa akatswiri azamalonda, amalonda ndi atsogoleri omwe akufuna kusintha njira kukhala zotsatira zokhazikika.
Zomwe zili mkati ndi zopindulitsa:
- Masomphenya amalonda pambuyo pa malonda a malonda omwe amaika mbali yogwira ntchito pakati pa zochitikazo, kuphatikiza malonda ndi ndalama ndikugwiritsa ntchito matekinoloje omwe amayang'ana anthu.
- Njira zothandiza ndi njira zowongolera madipatimenti otsatsa kuti apange phindu lenileni ndikuyendetsa bwino bizinesi.
- Kulingalira ndi kusanthula zododometsa pakati pa kukulitsa luso lamkati mkati ndi kugwirizana ndi ambiri omwe ali nawo gawo - kuphatikiza mabwenzi ndi mpikisano.
Zabwino kwa iwo omwe akuyang'ana kuphatikiza ukadaulo, utsogoleri ndi kukhazikika munjira zamakono komanso zogwira mtima pamsika.
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