Ekhaya Iincwadi Ulawulo, uShishino kunye noQoqosho Intengiso kunye neNtengiso Intengiso Intengiso yoShishino: UngayiPhucula njani iNtengiso yesiNtu kunye noQinisekiso loBuchule obungakumbi, ubuNkokheli, kunye noZinzo
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Intengiso yoShishino: UngayiPhucula njani iNtengiso yesiNtu kunye noQinisekiso loBuchule obungakumbi, ubuNkokheli, kunye noZinzo

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Intengiso yoShishino: Indlela yokuphucula intengiso yemveli kunye nokuqinisekisa ubuchule obuninzi, ubunkokeli kunye nozinzo

Umsebenzi owenziwe nguPhilip Kotler kunye neenkokheli ezintathu zentengiso eziphinda zicinge ngokutsha ukuthengiswa kwemveli ngokudibanisa itekhnoloji ye-intanethi, unxibelelwano lwentlangano kunye nengqondo yoshishino ukuqhuba ubuchule, ubunkokeli kunye nokuzinza kwexesha elide.

Amanqaku aphambili

  • Ibonisa indlela entsha “yentengiso yoshishino”: edala, eyilayo kwaye esebenzayo, elungiselelwe ukuzinziswa kuyo yonke imibutho.
  • Ugxininisa ukusebenzisa itekhnoloji ye-intanethi zombini kubudlelwane bomthengi kunye neenkqubo zenkampani zangaphakathi-ukuhamba ngaphaya kweendlela eziqhelekileyo zokuthengisa.
  • Uxoxa ukuba unxibelelwano kuyo yonke imisebenzi yombutho luyimfuneko kwaye luchaza isakhelo esitsha sokusebenza sokuphumelela kweshishini.
  • Ikhuthaza ukudibanisa ukuthengisa kunye nezezimali, ukugxila kwimisebenzi, kunye nokwamkela itekhnoloji egxile ebantwini.
  • Uphonononga ukungavisisani phakathi kophuhliso lwezakhono ezingundoqo kunye nokusebenzisana nabachaphazelekayo abaninzi, kuquka abo bakhuphisana nabo.

Yenzelwe bani

  • Iingcali zentengiso, oosomashishini kunye neenkokheli zentlangano zifuna izicwangciso ezisebenzayo zokudala ixabiso kunye nokuqhubela phambili impumelelo yenkampani.

Oko uya kufumana

  • Izikhokelo zobuchule kunye neendlela ezisebenzayo zokukhokela amasebe entengiso ekudaleni ixabiso.
  • Umbono wangemva koshishino lommandla worhwebo odibanisa ukusebenza, imali kunye nobuchwepheshe.
  • Uhlalutyo lweengxaki zentsebenziswano kunye nezindululo zokulungelelanisa ukwakhiwa kwezakhono zangaphakathi kunye nentsebenziswano yangaphandle.

Uqinisekiso

UDavid J. Reibstein (Isikolo saseWharton) sigxininisa inkcazo yencwadi yokuba ukudibanisa kwentlangano kubalulekile kwaye uKotler kunye noogxa bakhe bachaza isakhiwo esitsha sokuba iinkampani ziphumelele.

SKU: 6555648600 Udidi:

Descrição

Umphathi wentengiso: Como aprimorar o intengiso ngokwesithethe e garantir mais criatividade, liderança e sustentabilidade

U-Philip Kotler — ucingela intengiso yemihla ngemihla — i-junta-se a três líderes influentes da área para mostrar como tirar proveito das tecnologias online nas relações com consumidores e dentro das empresas, criando práticas del conciona dos.

"U-Kotler kunye noogxa bakhe babonisa indlela unxibelelwano lwawo onke amacandelo ombutho luyimfuneko kwindlela ezisebenza ngayo iinkampani, kwaye bachaza isakhelo esitsha seenkampani ukuba ziphumelele."
- UDavid J. Reibstein, uNjingalwazi weNtengiso, iWharton School

Le ncwadi inikezela ngombono otsha wokurhweba kwezorhwebo, iphakamisa indlela ekhawulezayo, yokuyila kunye nengqondo esebenzayo ekufuneka ingene kuyo yonke intlangano. Kubalulekile ukufundela iingcali zentengiso, oosomashishini kunye neenkokeli ezifuna ukuguqula isicwangciso sibe ziziphumo ezizinzileyo.

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Imixholo ephambili kunye neenzuzo:

  • Umbono wokurhweba wasemva kwentengiso yendawo yentengiso ebeka inkalo yokusebenza embindini wesenzo, ukudibanisa ukuthengisa kunye nezezimali kunye nokwamkela ubugcisa obugxile ebantwini.
  • Amaqhinga asebenzayo kunye nobuchule bokukhokela amasebe okuthengisa ukwenza ixabiso lokwenyani kunye nokuqhubela phambili impumelelo yeshishini.
  • Ukucamngca kunye nokuhlalutya i-paradox phakathi kokuphuhlisa ubuchule obuphambili ngaphakathi kunye nokusebenzisana nabachaphazelekayo abaninzi - kubandakanywa amaqabane kunye nabakhuphisana nabo.

Ilungele abo bajonge ukudibanisa ubuchule, ubunkokeli kunye nozinzo kwizicwangciso zentengiso zangoku nezisebenzayo.

Amaxabiso kwi-BRL

Ulwazi olongezelelweyo

Umpapashi

Sextant Publishing
Umhla wokupapashwa

NgoJuni 3, 2024
Ukuhlela

1ª
Ulwimi

IsiPhuthukezi
Inani lamaphepha

304 amaphepha
I-ISBN-10

6555648600
I-ISBN-13

978-6555648607
Ubunzima bemveliso

420g
Imilinganiselo

16 x 2 x 23 cm

Uphononongo

Akukho ngxelo okwangoku.

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