Ikhaya Izincwadi Ezokuphatha, Ezamabhizinisi Nezomnotho Ukuthengisa Nokuthengisa Ukumaketha Ukumaketha Kosomabhizinisi: Ungakuthuthukisa Kanjani Ukumaketha Kwendabuko futhi Uqinisekise Ubuhlakani Obuningi, Ubuholi, Nokusimama
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Ukumaketha Kosomabhizinisi: Ungakuthuthukisa Kanjani Ukumaketha Kwendabuko futhi Uqinisekise Ubuhlakani Obuningi, Ubuholi, Nokusimama

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Ukumaketha kosomabhizinisi: Ungakuthuthukisa kanjani ukumaketha kwendabuko kanye nokuqinisekisa ubuciko obuningi, ubuholi kanye nokusimama

Umsebenzi ka-Philip Kotler kanye nabaholi abathathu bezentengiso abacabanga kabusha ukumaketha kwendabuko ngokuhlanganisa ubuchwepheshe be-inthanethi, ukuxhumana kwenhlangano kanye nengqondo yezamabhizinisi ukuze kuqhutshwe ubuciko, ubuholi kanye nokusimama kwesikhathi eside.

Amaphuzu abalulekile

  • Iveza indlela entsha “yokumaketha kosomabhizinisi”: eshesha, enobuhlakani futhi ekhuthele, ehloselwe ukushumeka ezinhlanganweni zonkana.
  • Igcizelela ukusebenzisa ubuchwepheshe be-inthanethi kokubili ebudlelwaneni babathengi kanye nezinqubo zenkampani zangaphakathi-udlulela ngalé kwamaqhinga okuthengisa ajwayelekile.
  • Iphikisana ngokuthi ukuxhumana kuyo yonke imisebenzi yenhlangano kubalulekile futhi kuchaza uhlaka olusha lokusebenza lwempumelelo yebhizinisi.
  • Ikhuthaza ukuhlanganisa ukumaketha kanye nezezimali, imisebenzi egxilile, kanye nokwamukela ubuchwepheshe obugxile kubantu.
  • Ihlola ukungezwani phakathi kokuthuthukisa amakhono asemqoka nokusebenzisana nababambiqhaza abaningi, okuhlanganisa nezimbangi.

Okabani

  • Ochwepheshe bezokumaketha, osomabhizinisi kanye nabaholi benhlangano abafuna amasu asebenzayo okwenza inzuzo futhi baqhubekisele phambili impumelelo yenkampani.

Ozokuthola

  • Izinhlaka zamasu nezindlela ezisebenzayo zokuqondisa iminyango yokumaketha ekudaleni inani.
  • Ukubuka kwangemva kosomabhizinisi bendawo yezohwebo exhumanisa ukusebenza, ezezimali kanye nobuchwepheshe.
  • Ukuhlaziywa kwezingqinamba zokusebenzisana nezincomo zokulinganisa ukwakhiwa kwamandla kwangaphakathi nobudlelwano bangaphandle.

Ukugunyaza

UDavid J. Reibstein (Isikole sase-Wharton) ugqamisa inkolelo-mbono yencwadi yokuthi ukuxhumana kwenhlangano kubalulekile nokuthi u-Kotler nozakwabo bachaza isakhiwo esisha ukuze izinkampani ziphumelele.

I-SKU: 6555648600 Isigaba:

Descrição

Usomabhizinisi Wokumaketha: I-Como aprimorar or marketing tradicional e garantir mais criatividade, liderança e sustentabilidade

U-Philip Kotler — ucabanga ngokumaketha kwesimanjemanje — ungaba nethonya elikhulu endaweni ye- mostrar como tirar proveito das tecnologias online nas relações com consumidores e dentro das empresas, criando práticas das technologias online.

"U-Kotler nozakwabo bakhombisa ukuthi ukuxhumana kwayo yonke imikhakha yenhlangano kubaluleke kangakanani endleleni izinkampani ezisebenza ngayo, futhi bachaza uhlaka olusha lwezinkampani ukuze ziphumelele."
- UDavid J. Reibstein, uProfesa Wezokumaketha, Isikole saseWharton

Le ncwadi iveza umbono omusha wokumaketha kwezamabhizinisi, iphakamisa umqondo osesheshayo, wokusungula nokhuthele okufanele ungene kuyo yonke inhlangano. Kubalulekile ukufunda kochwepheshe bezentengiso, osomabhizinisi nabaholi abafuna ukuguqula isu libe yimiphumela esimeme.

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Okuqukethwe okuyinhloko nezinzuzo:

  • Umbono wezamabhizinisi wangemva kokumakethwa kwendawo yezohwebo obeka isici sokusebenza enkabeni yesenzo, ukuhlanganisa ukumaketha kanye nezezimali kanye nokwamukela ubuchwepheshe obugxile kubantu.
  • Amasu asebenzayo namasu okuqondisa iminyango yokumaketha ukuze yakhe inani langempela futhi iqhubekisele phambili impumelelo yebhizinisi.
  • Ukucabangisisa nokuhlaziya indida phakathi kokuthuthukisa amakhono asemqoka ngaphakathi kanye nokusebenzisana nababambe iqhaza abaningi - okuhlanganisa ozakwethu kanye nezimbangi.

Ilungele labo abafuna ukuhlanganisa ubuhlakani, ubuholi kanye nokusimama babe amasu emakethe yesimanje futhi ngempumelelo.

Amanani nge-BRL

Ulwazi olwengeziwe

Umshicileli

I-Sextant Publishing
Idethi yokushicilela

Juni 3, 2024
Iyahlela

1ª
Ulimi

IsiPutukezi
Inombolo yamakhasi

304 amakhasi
I-ISBN-10

6555648600
I-ISBN-13

978-6555648607
Isisindo somkhiqizo

420g
Ubukhulu

16 x 2 x 23 cm

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