Descrição
Ukuthengisa 4.0 - Versão Exclusiva Amazon
"Akekho umuntu ofaneleka kangcono kunobaba wokumaketha ukuze abhale phansi izinguquko ezinkulu ezenzekayo. Ikusasa lokumaketha ngeledijithali, futhi lona umhlahlandlela wakho."
- U-Al Ries, umbhali we-Marketing Warfare and Positioning
Philip Kotler — considerado o pai do marketing moderno — retorna com uma obra essencial sobre a transição do marketing tradicional para o mundo digital. Se em trabalhos anteriores ele mapeou as evoluções de Marketing 1.0 (orientado ao produto) para 2.0 (focado no consumidor) e 3.0 (centrado em valores humanos), aqui, junto a Hermawan Kartajaya e Iwan Setiawan, ele do0 Marketing 4.
Marketing 4.0 explica como a conectividade transformou hábitos, expectativas e trajetórias de compra, e apresenta um conjunto prático de métricas, ferramentas e práticas para atuar com eficácia era digital. O livro mostra como conduzir o consumidor por uma jornada que vai da descoberta da marca até a fidelização e defesa ativa — integrando inthanethi nokungaxhunyiwe ku-inthanethi, dados e emoção.
Ozokuthola ngaphakathi
- Uhlaka olucacile lokuqonda i-Marketing 4.0 nokuthi ihluke kanjani kuzinkathi ezedlule.
- Imininingwane emayelana nomthengi oxhunyiwe kanye nohambo lwekhasimende elisha emhlabeni wedijithali.
- Amaqhinga asebenzayo okuhlanganisa izindawo zokuthinta zedijithali nezomdabu ukuze kubandakanyeke kangcono.
- Amamethrikhi amasha nezindlela zokulinganisa umthelela, ukuguqulwa nokwethembeka.
- Izibonelo zezifundo kanye nezincomo ezisebenzayo zokuqalisa ushintsho ezinhlanganweni.
Kungani ufunda lolu hlelo
- Igunya: ibhalwe nguPhilip Kotler enabacabangi ababili abahamba phambili kwezokuthengisa.
- Ngesikhathi esifanele: ayikhulumi nje kuphela ngamasu amasha kodwa noshintsho olubanzi lomphakathi oluya ekuxhumekeni kwedijithali.
- Kuyasebenziseka: kuhlanganisa izinhlaka zamasu neziqondiso ezisebenzayo zabamakethi, abaphathi nosomabhizinisi.
- Ukubheka phambili: kulungiselela abafundi ukuthi bafinyelele futhi bagcine amakhasimende namuhla nasesikhathini esizayo.
Ubani okufanele ayifunde
- Ochwepheshe bezokumaketha nabaphathi bomkhiqizo
- Abaholi bebhizinisi nosomabhizinisi
- Abafundi bezokukhangisa namasu ebhizinisi
- Noma ubani ofuna umhlahlandlela wesimanje, osebenzayo wokumaketha kwenkathi yedijithali
I-Marketing 4.0 iwumhlahlandlela omfushane, wamasu wokuzulazula ezinkingeni zokumaketha emhlabeni oxhumene - ukufundwa okubalulekile kunoma ubani ofuna ukuphumelela endaweni yemakethe yedijithali.
Everton Varola –
U-Philip Kotler ungomunye wamagama ahlonishwa kakhulu kwezokuMaketha futhi uphila ngokuvumelana negama lakhe ku-Marketing 4.0. Le ncwadi, eyathatha iminyaka engu-6 ukubhalwa, inabahlanganyeli abaningana nababhali ababambisene nabo abasize u-Kotler ngocwaningo lwemakethe nokuhlaziya.
Isihloko sikhuluma ngenqubekelaphambili namathrendi Kwezokumaketha, okusasekelwe ku-3.0, kodwa manje emnothweni wedijithali nowomhlaba wonke oguqukweni phakathi kokubonakalayo nokubonakalayo. Izihloko zifaka:
-Indida phakathi kokuhlalisana kwedijithali nokubonakalayo;
-Indlela izizwe zedijithali eziyithonya ngayo imibono yabaholayo nezinqumo zokuthenga
-Izindlela zomthengi ngokusebenzisa i-5 As;
– Content Marketing
Le ncwadi inezindlela ezinhle kakhulu ezinezincazelo eziqondakala kalula kanye nezibonelo zangempela ezinikeza igunya elikhulu kuthiyori, okwenza kube nokwenzeka ngabantu abangajwayelene kangako nezokuMaketha ukuthi baqonde imibono esencwadini, ngokuhlukana okuhle, enye ukuchaza futhi kube yisibonelo, enye enezindlela zezicelo futhi ekupheleni kwezahluko imibuzo ukuzindla ngesihloko.
Ngamafuphi, ukufunda okuhle ukulandela amathrendi emakethe, kuyancomeka ukuthi ufunde i-Marketing 3.0 kusengaphambili, kodwa akukho lutho oluyisibopho olubeka engcupheni ukuqonda, futhi zisekhona izikhala zokungena ujule ezihlokweni ezihlanganisiwe.
U-Antonio Bruno de Carvalho Junior –
Umkhiqizo omuhle
GLADSON SOEIRO –
Incwadi yamanje kakhulu. Ifundisa indlela yokusebenzisa ubuchwepheshe ukuze kuzuze ukumaketha. Ungaheha kanjani amakhasimende, uqinise umkhiqizo, ulandele izinyathelo zamakhasimende.
Sindy Catalonia –
Akungimangazanga okuqukethwe. Ama-5A kuphela.
Gustavo Zielo –
Incwadi ibonisa ukubaluleka kokuhlanganisa amasu aku-inthanethi nokungaxhunyiwe ku-inthanethi ukuze udale ukuxhumana okuyiqiniso okwengeziwe nomphakathi. Bekufundwe okuthakaselayo njengoba yethula imiqondo yamanje nezibonelo ezisiza ukuqonda izinselelo zokumaketha enkathini yedijithali.
Pamela –
Umkhiqizo ufikile, manje yisikhathi sokuwufunda.
Tiffany do Carmo –
Ngiyithande kakhulu, ifike ipakishwe kahle
Kufanelekile ukuthenga incwadi esetshenzisiwe, kufanele nje igcinwe kahle njengalena. 🙂
U-Alberto Moreira Junior –
Umkhiqizo omuhle kakhulu!