Descrição
Marketing 4.0 — Versão Exclusiva Amazon
“No one better qualified than the father of marketing to document the enormous changes taking place. The future of marketing is digital, and this is your guide.”
— Al Ries, coauthor of Marketing Warfare and Positioning
Philip Kotler — considerado o pai do marketing moderno — retorna com uma obra essencial sobre a transição do marketing tradicional para o mundo digital. Se em trabalhos anteriores ele mapeou as evoluções de Marketing 1.0 (orientado ao produto) para 2.0 (focado no consumidor) e 3.0 (centrado em valores humanos), aqui, junto a Hermawan Kartajaya e Iwan Setiawan, ele explora a chegada do Marketing 4.0.
Marketing 4.0 explica como a conectividade transformou hábitos, expectativas e trajetórias de compra, e apresenta um conjunto prático de métricas, ferramentas e práticas para atuar com eficácia na era digital. O livro mostra como conduzir o consumidor por uma jornada que vai da descoberta da marca até a fidelização e defesa ativa — integrando online e offline, dados e emoção.
What you’ll find inside
- A clear framework for understanding Marketing 4.0 and how it differs from previous eras.
- Insights into the connected consumer and the new customer journey in a digital world.
- Practical tactics to blend digital and traditional touchpoints for better engagement.
- New metrics and ways to measure influence, conversion and loyalty.
- Case studies and actionable recommendations for implementing change in organizations.
Why read this edition
- Authoritative: written by Philip Kotler with two leading marketing thinkers.
- Timely: addresses not just new tactics but a broader social shift toward digital connectivity.
- Practical: combines strategic frameworks with hands-on guidance for marketers, managers and entrepreneurs.
- Forward-looking: prepares readers to reach and retain customers today and in the future.
Who should read it
- Marketing professionals and brand managers
- Business leaders and entrepreneurs
- Students of marketing and business strategy
- Anyone who wants a modern, pragmatic guide to digital-era marketing
Marketing 4.0 is a concise, strategic roadmap to navigate the complexities of marketing in a connected world — essential reading for anyone who wants to succeed in the digital marketplace.
Everton Varola –
Philip Kotler is one of the most respected names in Marketing and lives up to his name in Marketing 4.0. The book, which took 6 years to write, also has several collaborators and co-authors who helped Kotler with market research and analysis.
The title tells about the advances and trends in Marketing, still based on 3.0, but now in a digital and globalized economy in a transition between physical and virtual. Topics include:
-The paradox between digital and virtual coexisting;
-How digital tribes influence leads’ opinions and purchasing decisions
-The consumer’s paths through the 5 As;
– Content Marketing
The book has excellent approaches with easy-to-understand explanations and real examples that give greater authority to the theory, making it possible for people who are not so familiar with Marketing to understand the ideas in the book, with good divisions, with one to explain and exemplify, another with paths for applications and at the end of the chapters questions to reflect on the topic.
In short, good reading to follow market trends, it is advisable to read Marketing 3.0 in advance, but nothing mandatory that compromises understanding, and there are still spaces to delve deeper into the topics covered.
Antonio Bruno de Carvalho Junior –
Good product
GLADSON SOEIRO –
A very current book. Teaches how to use technology in favor of marketing. How to attract customers, strengthen the brand, follow customers’ steps.
Sindy Catalonia –
I wasn't surprised by the content. Only the 5A’s.
Gustavo Zielo –
The book shows the importance of integrating online and offline strategies to create more authentic connections with the public. It was an interesting read as it presented current concepts and examples that help understand the challenges of marketing in the digital age.
Pamela –
Product arrived, now it's time to read it.
Tiffany do Carmo –
I really liked it, it came well packaged
It's worth buying a used book, it just has to be as well maintained as this one. 🙂
Alberto Moreira Junior –
Excellent product!