Descrição
Kutsatsa 4.0 - Versão Exclusiva Amazon
"Palibe amene ali woyenerera bwino kuposa tate wazamalonda kuti alembe zosintha zazikulu zomwe zikuchitika. Tsogolo lazamalonda ndi la digito, ndipo uyu ndiye kalozera wanu."
- Al Ries, coauthor of Marketing Warfare and Positioning
Philip Kotler — kuganiza mozama za marketing moderno — retorna com uma obra essencial sobre a transição do marketing tradicional para o mundo digital. Se em trabalhos anteriores ele mapeou as evoluções de Marketing 1.0 (orientado ao produto) para 2.0 (focado no consumidor) e 3.0 (centrado em valores humanos), aqui, junto a Hermawan Kartajaya e Iwan Setiawan, ele do00 Marketing 4.
Kutsatsa 4.0 kumawoneka ngati kusinthika kwapadziko lonse, zoyembekeza ndi njira zolumikizirana, komanso kutumizirana mameseji ogwirizana ndi ma metricas, ferramentas ndi práticas para atuar com eficiacia mu nthawi ya digito. O livro mostra como conduzir o consumidor por uma jornada que vai da descoberta da marca até a fidelização e defesa ativa — integrando online e offline, dados e emoção.
Zomwe mupeza mkati
- Ndondomeko yomveka bwino yomvetsetsa Marketing 4.0 ndi momwe imasiyanirana ndi nthawi zakale.
- Kuzindikira kwa ogula olumikizidwa komanso ulendo wamakasitomala watsopano m'dziko la digito.
- Njira zothandiza kuti muphatikize ma touchpoints a digito ndi achikhalidwe kuti muthe kuchita bwino.
- Ma metrics atsopano ndi njira zoyezera kukopa, kutembenuka ndi kukhulupirika.
- Maphunziro a zochitika ndi malingaliro omwe angachitike kuti akwaniritse kusintha kwa mabungwe.
Chifukwa chiyani mukuwerenga kope ili
- Authoritative: yolembedwa ndi Philip Kotler ndi akatswiri awiri otsogola pazamalonda.
- Pa nthawi yake: sichimakhudza njira zatsopano zokha koma kusintha kwakukulu kwa chikhalidwe cha anthu kupita ku kulumikizana kwa digito.
- Zothandiza: Zimaphatikiza njira zotsogola ndi chitsogozo chothandizira otsatsa, mamanejala ndi mabizinesi.
- Kuyang'ana kutsogolo: kukonzekeretsa owerenga kuti afikire ndikusunga makasitomala lero komanso mtsogolo.
Ndani ayenera kuwerenga
- Odziwa zamalonda ndi oyang'anira ma brand
- Atsogoleri amalonda ndi amalonda
- Ophunzira a zamalonda ndi njira zamabizinesi
- Aliyense amene akufuna chiwongolero chamakono, cha pragmatic pakutsatsa kwanthawi ya digito
Marketing 4.0 ndi njira yachidule, yothandiza kuti muzitha kuyang'ana zovuta zamalonda m'dziko lolumikizidwa - kuwerenga kofunikira kwa aliyense amene akufuna kuchita bwino pamsika wa digito.
Everton Varola –
Philip Kotler ndi amodzi mwa mayina olemekezeka kwambiri mu Marketing ndipo amakhala molingana ndi dzina lake mu Marketing 4.0. Bukuli, lomwe linatenga zaka 6 kuti lilembe, limakhalanso ndi olemba angapo komanso olemba anzawo omwe adathandiza Kotler ndi kufufuza ndi kusanthula msika.
Mutuwu umanena za kupita patsogolo ndi zomwe zikuchitika mu Kutsatsa, komwe kumachokera pa 3.0, koma tsopano muzachuma cha digito komanso chapadziko lonse lapansi pakusintha pakati pazakuthupi ndi zenizeni. Mitu ikuphatikiza:
-Zododometsa pakati pa digito ndi pafupifupi kukhalapo;
- Momwe mafuko a digito amakhudzira malingaliro amatsogolera ndi zosankha zogula
- Njira za ogula kudzera mu 5 As;
- Kutsatsa Kwazinthu
Bukuli lili ndi njira zabwino kwambiri zofotokozera zomveka bwino komanso zitsanzo zenizeni zomwe zimapereka mphamvu zambiri ku chiphunzitsocho, zomwe zimapangitsa kuti anthu omwe sadziwa zambiri za Marketing amvetsetse malingaliro omwe ali m'bukuli, ndi magawano abwino, ndi imodzi yofotokozera ndi kupereka chitsanzo, ina ndi njira zogwiritsira ntchito komanso kumapeto kwa mitu mafunso kuti aganizire za mutuwo.
Mwachidule, kuwerenga kwabwino kutsatira zomwe zikuchitika pamsika, ndikofunikira kuwerenga Marketing 3.0 pasadakhale, koma palibe chokakamiza chomwe chimasokoneza kumvetsetsa, ndipo pali mipata yoti mufufuze mozama pamitu yomwe yafotokozedwa.
Antonio Bruno de Carvalho Junior –
Zabwino mankhwala
GLADSON SOEIRO –
Buku lamakono kwambiri. Amaphunzitsa momwe angagwiritsire ntchito ukadaulo mokomera malonda. Momwe mungakokere makasitomala, kulimbikitsa mtundu, kutsatira njira zamakasitomala.
Sindy Catalonia –
Sindinadabwe ndi zomwe zili. Ma 5A okha.
Gustavo Zielo –
Bukuli likuwonetsa kufunikira kophatikiza njira zapaintaneti komanso zapaintaneti kuti apange kulumikizana kowona ndi anthu. Zinali zowerengedwa mochititsa chidwi pamene zinkapereka malingaliro ndi zitsanzo zamakono zomwe zimathandiza kumvetsetsa zovuta zamalonda m'zaka za digito.
Pamela –
Zogulitsa zidafika, tsopano ndi nthawi yoti muwerenge.
Tiffany ndi Carmo –
Ndinaikonda kwambiri, idabwera yopakidwa bwino
Ndikoyenera kugula bukhu logwiritsidwa ntchito, liyenera kusamalidwa bwino monga ili. 🙂
Alberto Moreira Junior –
Zabwino kwambiri!