Kumba Mabhuku Kutonga, Bhizinesi uye Economics Kushambadzira uye Kutengesa Marketing Kushambadzira Kwemabhizinesi: Maitiro eKuvandudza Kushambadzira Kwechinyakare uye Kuve Nekuwedzera Kusika, Hutungamiri, uye Sustainability.
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Entrepreneurial Marketing: How to Improve Traditional Marketing and Ensure More Creativity, Leadership, and Sustainability

Kushambadzira Kwemabhizinesi: Maitiro eKuvandudza Kushambadzira Kwechinyakare uye Kuve Nekuwedzera Kusika, Hutungamiri, uye Sustainability.

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Entrepreneurial marketing: Nzira yekuvandudza kushambadzira kwechinyakare uye kuve nechokwadi chekuwedzera kusika, hutungamiriri uye kusimba

Basa rakaitwa naPhilip Kotler uye vatungamiriri vatatu vekushambadzira vanofunga zvekare kushambadzira kwechinyakare nekubatanidza matekinoroji epamhepo, kubatana kwesangano uye pfungwa dzebhizinesi kutyaira kugadzira, hutungamiriri uye kusimba kwenguva refu.

Pfungwa huru

  • Inopa maitiro matsva e "entrepreneurial marketing": agile, kugadzira uye kushingaira, kunofanirwa kuiswa mukati memasangano ose.
  • Inosimbisa kushandisa matekinoroji epamhepo zvese zvehukama hwevatengi uye yemukati mekambani maitiro-inofamba kupfuura yakajairwa kushambadzira maitiro.
  • Inopokana kuti kupindirana pamabasa ese esangano kwakakosha uye kunotsanangura hurongwa hutsva hwekushanda hwekubudirira kwebhizinesi.
  • Vatsigiri kushandura kushambadzira uye mari, mashandiro epakati, uye kutora matekinoroji akatarisana nevanhu.
  • Inoongorora kusawirirana pakati pekuvandudza hunyanzvi hwekuita uye kushandira pamwe nevakawanda vane chekuita, kusanganisira vakwikwidzi.

ndezvaani

  • Nyanzvi dzekushambadzira, mabhizinesi uye vatungamiriri vesangano vachitsvaga nzira dzinoshanda dzekugadzira kukosha uye kutyaira kubudirira kwekambani.

Zvauchawana

  • Strategic frameworks uye anoshanda matekiniki ekutungamira madhipatimendi ekushambadzira kune kusikwa kwekukosha.
  • A post-entrepreneurial maonero ezvekutengeserana mamiriro anobatanidza mashandiro, mari uye tekinoroji.
  • Ongororo yekubatana makanganisi uye kurudziro yekuenzanisa yemukati kugona kuvaka nekudyidzana kwekunze.

Endorsement

David J. Reibstein (Chikoro cheWharton) chinoratidza chirevo chebhuku kuti kuwirirana kwesangano kunokosha uye kuti Kotler nevamwe vake vanotsanangura chimiro chitsva chemakambani kuti abudirire.

SKU: 6555648600 Categoria:

Descrição

Marketing empreendedor: Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade

Philip Kotler — anofunga nezvekutengesa zvinhu zvemazuva ano — junta-se a três líderes influentes da área para mostrar como tirar proveito das tecnologias online nas relações com consumidores e dentro das empresas, criando práticas del consumidores.

"Kotler nevamwe vake vanoratidza kuti kubatana kwezvikamu zvese zvesangano kwakakosha sei mumashandiro emakambani, uye vanotsanangura hurongwa hutsva hwekuti makambani abudirire."
- David J. Reibstein, Purofesa weKushambadzira, The Wharton School

Iri bhuku rinopa chiono chitsva chekushambadzira kwebhizinesi, kupa zano rekare, rekugadzira uye rinoshanda pfungwa dzinofanirwa kupinda musangano rese. Izvo zvakakosha kuverenga kune vekushambadzira nyanzvi, mabhizinesi uye vatungamiriri vanoda kushandura zano kuita mhedzisiro inoenderera.

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Zvikuru zvemukati uye mabhenefiti:

  • Chiono chebhizimusi chekushambadza kwenzvimbo yekutengeserana chinoisa chikamu chekushanda pakati pechiito, kubatanidza kushambadzira uye mari uye kutora matekinoroji akatarisana nevanhu.
  • Mazano anoshanda uye matekiniki ekutungamira madhipatimendi ekushambadzira kugadzira kukosha chaiko uye kutyaira bhizinesi kubudirira.
  • Kufungisisa uye kuongorora pagakava riri pakati pekuvandudza hunyanzvi hwemukati uye kushandira pamwe nevakawanda vane chekuita - kusanganisira vanobatana nevakwikwidzi.

Yakanakira avo vari kutsvaga kubatanidza hunyanzvi, hutungamiriri uye kusimba mune zvemazuva ano uye zvinoshanda zvemusika marongero.

Mitengo muBRL

Mamwe mashoko

Muparidzi

Sextant Publishing
Zuva rekuburitswa

Chikumi 3, 2024
Kugadzirisa

1ª
Mutauro

Chiputukezi
Nhamba yemapeji

304 mapeji
ISBN-10

6555648600
ISBN-13

978-6555648607
Product uremu

420g
Dimensions

16 x 2 x 23 cm

Ongororo

Hapachina wongororo parizvino.

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