Ukuthengisa ngeselula kuye kwazibonakalisa njengenye yezingxenye ezithembisayo kakhulu zorhwebo lwedijithali. Njengoba abathengi bexhumene kakhulu, ukusetshenziswa kwezinhlelo zokusebenza zokuthenga kuye kwanda kakhulu eminyakeni yamuva nje, kwaba yindlela ebalulekile kubathengisi abafuna ukwandisa ukuba khona kwabo kanye nokuncintisana kwabo.
Ngokusho kombiko we-Sensor Tower's State of Mobile 2025, lesi sigaba siyaqhubeka nokukhula, siqhutshwa izinguquko ekuziphatheni kwabathengi, intuthuko ekuhlakanipheni kokwenziwa (AI), kanye nokuhwebelana kwe-e-commerce emhlabeni jikelele. Uma ubheka lesi simo, ukutshala imali kulolu hlobo lwebhizinisi akuyona nje inketho, kodwa kuyisidingo sezinkampani ezifuna ukusungula izinto ezintsha nokukhula.
Ukukhula okuqhubekayo kwezentengiselwano zeselula
Ngo-2024, abathengi basebenzise cishe amaRandi ayizigidi eziyizinkulungwane ezingu-150 kuzinhlelo zokusebenza, okuwukukhuphuka okungu-12.5% uma kuqhathaniswa nonyaka odlule. Ngaphezu kwalokho, isikhathi esimaphakathi sansuku zonke ngomsebenzisi ngamunye sikhuphuke saya emahoreni angu-3.5, kanti amahora aphelele asetshenziswa kuzinhlelo zokusebenza adlula ama-trillion angu-4.2, okuwukukhuphuka okungu-5.8%. Idatha ikhombisa ukuthi abantu abachithanga isikhathi esiningi kumadivayisi eselula kuphela, kodwa futhi bandise nezindleko zabo ezisekelweni zedijithali.
Esinye isici esibalulekile ukwanda kwezimakethe zomhlaba wonke ezigxile kumadivayisi eselula. Izinkampani ezifana noTemu noShein zibonisa ukuthi kungenzeka kanjani ukukhulisa ibhizinisi emhlabeni jikelele ngesu ledijithali elihlelwe kahle. Kodwa-ke, impumelelo yalezi zinhlobo idinga ulwazi oluthuthukisiwe lomsebenzisi kanye nokuhlanganiswa okuphumelelayo phakathi kweziteshi ezibonakalayo nezedijithali.
Ubuhlakani bokwenziwa njengenzuzo yokuncintisana
Umbiko we-Sensor Tower uphinde uveze ukuthi izinhlelo zokusebenza ze-AI ezikhiqizayo zifinyelele ku-US$1.3 billion ngenzuzo yomhlaba wonke, okuwukwenyuka okukhulu uma kuqhathaniswa ne-US$455 million ngo-2023. Inani eliphelele lokulandwa kwezinhlelo zokusebenza ze-AI landa kakhulu, lafinyelela ku-1.5 billion ngo-2024. Ekuthengiseni, i-AI ivumela ukwenziwa komuntu siqu okuthuthukisiwe, izincomo zomkhiqizo ezinembile kakhulu, kanye nokuhlangenwe nakho okusebenzisanayo okwandisa ukuzibandakanya kwabathengi. Ubuchwepheshe buphinde buthuthukise ukusebenza kahle, buthuthukisa ukuphathwa kwezinto zokuthutha kanye nempahla ngokusekelwe kudatha yokubikezela.
IBrazil: imakethe ethembisayo
IBrazil ivelele phakathi kwezimakethe ezisafufusa ezithembisayo kakhulu, idonsela intshisekelo yemikhiqizo emikhulu yamazwe ngamazwe. Naphezu kokuncintisana okunamandla, kusenamathuba amaningi ezinkampani eziqonda izici zabathengi baseBrazil futhi ezingakwazi ukuzivumelanisa namasu azo ukuze zibhekane nokuthengwa kwezitolo oku-inthanethi nokuthengiswayo okungokoqobo. Ukuhlanganiswa phakathi kweziteshi - ezingokoqobo, zewebhu, kanye namadivayisi eselula - akuseyona into ehlukanisayo, kodwa kuyisidingo samasu. Izinkampani ezikwazi ukuhlanganisa lokhu okuhlangenwe nakho futhi zinikeze izinsizakalo ezengeziwe nezinhlelo zokusebenza, njengesevisi yamakhasimende eyenzelwe wena, izinhlelo zokwethembeka, kanye nokuqukethwe okukhethekile, zithola ithuba lokuncintisana.
Ukuthengisa ngedijithali okugxile kumaselula kumelela ithuba elihle ezinkampanini ezifuna ukusungula izinto ezintsha nokukhula ngo-2025. Ukukhula kwesikhathi sokusetshenziswa kohlelo lokusebenza, intuthuko ku-AI, kanye nokwanda kwezimakethe zomhlaba wonke yizinto ezibalulekile eziqhuba ukuthuthuka komkhakha. EBrazil, ukwanda kwesidingo kanye nokuguqulwa kwezentengiselwano ngedijithali kwenza isimo sibe ngcono kakhulu ekutshalweni kwezimali. Kubathengisi abangakaqinisekisi ukuba khona kwabo kule ndawo, isikhathi sokuthatha isinyathelo manje. Ukuzivumelanisa naleli qiniso akuyona nje into eyenzeka manje, kodwa kuyimfuneko ebalulekile yokugcina ukuncintisana.
