I-US Media, isikhungo sezixazululo zemidiya, imemezele ukuqashwa kukaRafael Magdalena njengoMqondisi we-US Media Performance esanda kusungulwa. Njengoba enolwazi olungaphezu kweminyaka engamashumi amabili emkhakheni weselula, uMagdalena ufika enomsebenzi wokuqinisa uphawu emakethe yamasu emidiya yeselula.
Njengoba eneziqu ze-Advertising ezivela ku-PUC-RS kanye ne-Exponential Technologies ezivela e-Singularity University eCalifornia, uMagdalena une-resume ebanzi, njengoba esebenzele izinkampani ezifana neClaro, i-Brasil Telecom, i-Fbiz, kanye ne-MUV, lapho ebelokhu ehilelekile emikhankasweni yokuthola abasebenzisi bohlelo lokusebenza lweselula kusukela ngo-2011. Endimeni yakhe entsha, uzoletha ulwazi lwakhe kumaphrojekthi okusebenza, okuhlanganisa ukuthola, ukuzibandakanya, kanye nokuqondisa kabusha, ngokugxila emiphumeleni nokufunda okuqhubekayo.
“Inselele yokwakha iyunithi entsha ngaphakathi kwenkampani esivele isunguliwe iyashukumisa kakhulu. Umgomo wethu ukusungula umsebenzi womhlaba wonke, ohlinzeka ngezinsizakalo eziningi kusukela ekuqwashiseni kuya ekuthengeni, ukuhlanganisa uphawu njengenkampani enikeza izinsizakalo ezigcwele,” kusho uMagdalena.
Ukwanda Komhlaba Wonke
Ukufika kukaMagdalena kanye nokwethulwa kwe-US Media Performance kufike ngesikhathi esibalulekile emakethe. Ngokusho kocwaningo lwezitolo ezinkulu zezinhlelo zokusebenza, iBrazil ihamba phambili ekusetshenzisweni kwefoni ephathekayo, ngesilinganiso samahora amahlanu nesigamu ngosuku echithwa phambi kwesikrini. Lesi simo siholele ekutheni izinkampani ziqinise ukutshalwa kwezimali kwazo emasu agxile kumadivayisi eselula. Ngokusho kwe-eMarketer, u-66.4% wokutshalwa kwezimali kwezokukhangisa e-US kuzoqondiswa kumaselula ngo-2025.
I-US Media Performance yaklanywa ukuze ihambisane nephothifoliyo yenkampani, emhlabeni wonke ikhonza zonke izigaba zomjikelezo wokuthola amakhasimende, kusukela ekusebenzeni kuya ekubandakanyekeni. Iyunithi entsha inikeza amamodeli okuthenga aguquguqukayo, njenge-CPI, i-CPL, i-CPR, kanye ne-CPA, futhi ihlose ukuletha izixazululo ezenzelwe wena zezinselelo eziyinkimbinkimbi zabalingani, ngamasu anobungozi obuphansi, anenzuzo ephezulu asekelwa ukusungula izinto ezintsha kanye nobuhle.
“Sifuna ukuba yisinqumo sokuqala uma kukhulunywa ngokuthengwa kweselula, ukuletha imiphumela emihle kakhulu nokwakha ubudlelwano obuhlala njalo namakhasimende. Ukufeza le migomo emazweni ahlukene kuzoqinisa isikhundla sethu futhi kukhiqize inani eliqhubekayo kulabo abathintekayo,” kuchaza uMagdalena.
UBruno Almeida, i-CEO kanye nomsunguli we-US Media, ugcizelele ukubaluleka kwamasu okuqasha uMagdalena kanye nokwethula iyunithi entsha. “Ukufika kukaRafael Magdalena kanye nokwethulwa kwe-US Media Performance kuphawula isahluko esisha somkhiqizo. Sijabule kakhulu ngokukhula kanye namathuba okusha azolethwa yiyunithi entsha, okuqinisa isikhundla sethu esivelele emakethe yezindaba yomhlaba wonke,” kusho u-Almeida.
