Ukuthenga okuphindaphindiwe kuthatha indawo yevolumu yokulanda kanye nokubhaliswa okusha njengesibonakaliso esiyinhloko sempumelelo yemisebenzi yedijithali embonini yezinsizakalo zokudla; lo mkhuba ubonisa ushintsho endleleni izindawo zokudlela ezilinganisa ngayo inzuzo.
Njengoba izindleko zokuthenga amakhasimende zikhuphuka, ukuncintisana okwandayo ezimakethe, kanye nesidingo sokugcina izinzuzo, iziteshi zezinsizakalo zokudla ziqondisa ukutshalwa kwezimali ekugcinweni, ukwethembeka, kanye nokwanda kwemvamisa yokuthenga. Lesi sihloko siya ngokuya sibaluleke emkhakheni okulindelwe ukuthi ukhule ngesilinganiso esingu-7% ngonyaka kuze kube ngu-2028, ngokusho kwesibikezelo esikhishwe yi-National Restaurant Association (ANR).
URafael Franco, i-CEO ye- Alphacode, inkampani egxile ekuthuthukiseni izinhlelo zokusebenza zezinsizakalo ezinkulu zokudla, ezempilo, kanye ne-fintech, uthi lolu shintsho lumelela ushintsho lwesakhiwo endleleni imboni yezinsizakalo zokudla ehlola ngayo ukusebenza kwayo kwedijithali. Ngamaphrojekthi emikhiqizo efana neMadero, iDomino's Pizza, kanye neChina In Box, inkampani ibamba iqhaza ezinhlelweni zemvelo ezinabasebenzisi abangaphezu kwezigidi ezingama-20 ngenyanga.
Ngokusho kwesikhulu esiphezulu, ingxenye enkulu yemakethe isalandela izilinganiso ezilahlekelwe ukubaluleka kwezomnotho. “Sekuyiminyaka eminingi, izindawo zokudlela zigubha ukulandwa, ukufakwa, kanye nokubhaliswa okusha. Inkinga ukuthi ayikho kulezi zilinganiso eqinisekisa inzuzo. Isibonakaliso esibonisa ngempela impilo yokusebenza kwedijithali ukuthengwa okuphindaphindiwe. Yilokho okunquma ukugcinwa, ukubikezela imali engenayo, kanye nenzuzo,” kusho yena.
Lolu shintsho lufika ngesikhathi lapho ukulethwa kanye neziteshi zedijithali zidlala indima ebalulekile emalini engenayo yezinkampani zezinsizakalo zokudla. Ngenkathi ukuncintisana kukhula, nezindleko zokuheha abathengi ngemidiya ekhokhelwayo kanye nezimakethe ziyakhula, okwenza ibhizinisi eliphindaphindwayo libe yisici esibalulekile sokuzinza kwezezimali kwemisebenzi.
“Izindawo zokudlela ziyaqaphela ukuthi ukuwina ikhasimende kumane kuyisiqalo. Imiphumela yezezimali ivela lapho lelo khasimende lifaka i-oda lesibili, lesithathu, nelesine. Umncintiswano wangempela awusaphathelene nokuthengiswa kokuqala,” kusho i-CEO ye-Alphacode.
Indlela ubuchwepheshe obuguqula ngayo ukwethembeka kwamakhasimende
Kulesi simo, izinhlelo zokusebenza ezizimele zithatha indima entsha ngaphakathi kwamanethiwekhi ezinsizakalo zokudla. Ngaphandle kokuhlanganisa ama-oda, seziqalile ukusebenza njengezinkundla zokwakha ubudlelwano, ukugcina imali, kanye nokwenza imali. Izinhlelo zokuthembeka, ukubuyiselwa kwemali, amakhuphoni enziwe ngokwezifiso, imikhankaso ezenzakalelayo, kanye namaqembu ezinzuzo kusiza ukwandisa imvamisa yokuthenga nokunciphisa ukuncika eziteshini zenkampani yangaphandle.
Ukuhlanganiswa kwezinhlelo zokusebenza zokulethwa, i-Pix (uhlelo lokukhokha olusheshayo lwaseBrazil), isikweletu sedijithali, ama-fintech, izindlela zokukhokha, kanye nezixazululo zezimali ezixhunywe kwiBhange Elikhulu nakho kwandisa amathuba okukhiqiza imali engenayo nokwakha ubudlelwano nabathengi.
“Uhlelo lokusebenza alusekho nje isiteshi sokuthengisa. Selube yimpahla yamasu okusebenza. Namuhla kungenzeka ukuhlanganisa izinhlelo zokwethembeka, izikhwama zemali zedijithali, izikweletu kanye nezinsizakalo zezezimali ngaphakathi kohambo olufanayo lwabathengi,” kuchaza uFranco.
Ukuziphendukela kwemvelo kuhilela nokusetshenziswa kobuhlakani bokwenziwa, ukuzenzekela, kanye nokuhlaziywa kwedatha. Lezi zinhlelo zingabona amaphethini okuziphatha, zibikezele izingozi zokuguqulwa, futhi zisebenzise imikhankaso eyenzelwe wena ukuze kukhuthazwe ukuthengwa okuphindaphindiwe ngaphambi kokuba ikhasimende liyeke ukuthenga.
Ngokusho kochwepheshe bezobuchwepheshe bezinsizakalo zokudla, leli khono lokubikezela izitayela cishe lizoba enye yezinzuzo eziyinhloko zokuncintisana kulo mkhakha.
"Labo abangabikezela ukuziphatha bangathengisa okuningi ngenkathi besebenzisa imali encane. Idatha ivumela okunikezwayo okwenziwe ngezifiso, ulwazi oluthuthukisiwe, kanye nokwanda kwebhizinisi eliphindaphindwayo. Yilokho kanye okuhlukanisa ukusebenza kwedijithali okunenzuzo kulokho okushintsha kuphela ivolumu," usho kanje.
KuRafael, ushintsho ludlulela ngale kobuchwepheshe futhi lumelela ushintsho endleleni umkhakha ohlola ngayo ukusebenza. Ngokusho kwakhe, izilinganiso ezifana nokulandwa, ukubhaliswa, kanye nomthamo we-oda eliphelele zisasebenza, kodwa azisanele ukukala ukusebenza kahle kokusebenza kwedijithali.
“Okubaluleke kakhulu namuhla yikhono lokwenza ikhasimende libuye. Ukuthenga okuphindaphindiwe, ukwethembeka, kanye nokuvama kokusetshenziswa kuyizinkomba eziseduze kakhulu nenzuzo kunokukhulisa isisekelo sabasebenzisi. Izindawo zokudlela ezisebenza kahle kakhulu yilezo ezikwazi ukwakha ubudlelwano besikhathi eside nabathengi bazo,” usho kanje.
Ngokusho kwesikhulu esiphezulu, inhlanganisela yedatha, ubuhlakani bokwenziwa, okunikezwayo okwenziwe ngezifiso, izinhlelo zokwethembeka, kanye nokuhlanganiswa nezindlela zokukhokha kushintsha isu ledijithali lamaketanga ezinsizakalo zokudla.
"Imboni yezinsizakalo zokudla iyasuka ekulinganiseni nje ukuthi bangaki abantu abafikayo bese iqonda ukuthi bangaki abahlalayo. Ukuthenga okuphindaphindiwe, ukwethembeka kwamakhasimende, kanye nokwenza kube ngokwakho kube yizinkomba ezibonisa ukuthi ukusebenza kwedijithali kunempilo ngempela, kuyasimeme, futhi kukulungele ukukhula," uphetha.
