Ngu-Marina Mosol no-Mariana Hinkel, abasunguli be-Agência NoAr
Ezinyangeni zakamuva, abaphathi bezinkampani ezifana ne-Google, i-Microsoft, ne-Meta baqale ukuphawula esidlangalaleni ngezihloko ezifana nobuhlakani bokwenziwa, imithethonqubo, kanye nezinguquko zemakethe ngisho nangaphambi kwezimemezelo ezisemthethweni. Ezimweni eziningi, lezi zitatimende ziqondisa indlela imakethe echaza ngayo izinyathelo ezilandelayo zalezi zinkampani.
Lokhu kuziphatha kusanda kukhula. Idatha ekhishwe yi-LinkedIn ekuqaleni kuka-2026 ikhombisa ukuthi okuthunyelwe ngabaphathi kukhule ngamaphesenti angaphezu kuka-30 ekubandakanyekeni komhlaba wonke ngonyaka odlule, kudlula, ezimweni eziningi, ukufinyelela kwamaphrofayili ezikhungo. Empeleni, lokhu kuyashintsha lapho idumela liqala ukwakheka khona futhi kudinga izinga elisha lenhlangano ye-PR.
Empilweni yansuku zonke, lo mphumela ubonakala ngokucacile ezindaweni ezintathu:
1. Ukuphindaphinda ngesiqondiso kwakha ukuqashelwa
Abaphathi akudingeki bakhulume ngakho konke, kodwa kudingeka bahlale njalo kulokho abakhetha ukukulungisa.
Uma isihloko esifanayo sivela ngokuphindaphindiwe, ngisho nasezimweni ezahlukene, siqala ukuqiniswa njengengxenye yobuntu balowo mholi. Ku-PR, lokhu kufana nokuqinisa isihloko: ukuxhumana phakathi kwegama nezinkinga elizisekelayo ngokuhamba kwesikhathi.
Lokhu kuqashelwa kuvame ukuvela emaphethini ambalwa alula:
- Umphathi ubuyela esihlokweni esifanayo ezingxoxweni, emicimbini, nasezinkundleni zokuxhumana
- Ingena ngokujulile kule ndaba ngezindlela ezahlukene, esikhundleni sokumane iphindaphinde imibono
- Xhuma lesi sihloko nezinqumo zangempela zebhizinisi
Isibonelo esicacile sivela emkhakheni wezobuchwepheshe babathengi. I-Apple ibilokhu iqinisa izingxoxo mayelana nobumfihlo kanye nokuvikelwa kwedatha iminyaka eminingi. Lolu hlobo lokuphindaphinda lwenza umkhiqizo ukhumbuleke ngesihloko esiwusekelayo, into ehlala ivela emikhankasweni yenkampani, ekubekweni kwayo, nasezinqumweni zayo.
Ngokuhamba kwesikhathi, igama lihambisana nesihloko.
2. Akuzona zonke izinkulumo ezidlula isikhathi; ezinye izinkulumo zihlala zingashintshi okwamanje
Okuningi okushiwoyo ekuphileni kwansuku zonke kuyanyamalala ngokushesha. Kodwa ezinye izitatimende ziyaqhubeka nokuvela, zicashunwe noma zisetshenziswe njengesisekelo sokuhlaziya okunye. Ushintsho akuyona indaba, kodwa uhlobo.
Ku-PR, lokhu kubonakala emandleni okuzinza: lapho isitatimende siphumelela ukuhlala sibalulekile ngisho nangaphandle komongo lapho saqala khona.
Lokhu kuba sobala kakhulu uma sibheka imikhakha ehlukene. Umphathi omane athi "imakethe iyashintsha" uvame ukunyamalala ekugelezeni kolwazi. Ngakolunye uhlangothi, umuntu ochaza ukuthi yimaphi amandla abangela lolu shintsho, ukuthi luthinta kanjani ibhizinisi, nokuthi yiziphi izinqumo ezenziwayo udala okuqukethwe okuqhubeka nokubukezwa kabusha.
Iphuzu elilodwa okufanele ulicabangele lisiza ekuqondeni lokhu kangcono: ingabe izinkulumo zabaholi bakho namuhla ziyasiza umphakathi ukuqonda okwenzekayo, noma zimane ziqopha ukuthi kukhona okwenzekayo?
Uma kunencazelo, okuqukethwe kuyaqhubeka nokusabalala.
3. Amazwi amaningi awasho ukucaca okwengeziwe; ngaphandle kokuhambisana, kwenzeka okuphambene nalokho
Njengoba abaphathi abahlukene bethola ukuvelela, umbono womkhiqizo uqala ukwakheka ngokuqoqwa kwezitatimende zabo.
Lokhu kungaqinisa noma kudide. Ku-PR, lo msebenzi uvela ekuhleleni indaba, okuqinisekisa ukuthi, ngisho nangamazwi ahlukene, kukhona isiqondiso esicacile esakhiwayo.
Empeleni, lokhu kudinga izinyathelo zokuphepha ezithile:
- ukuchaza ukuthi yiziphi izihloko umholi ngamunye okufanele agxile kuzo
- gwema izitatimende ezihambisanayo noma eziphikisanayo
- ukugcina umugqa wokucabanga obonakalayo ngokuhamba kwesikhathi
Namuhla, idumela lakhiwa yilokho okushiwoyo ngakho, okuhlanganisa nalabo abakumelelayo. Futhi lapho lezi zitatimende ziqongelela kakhulu, kulapho zithonya khona indlela inkampani ebhekwa ngayo emakethe.
