UDona Coelha, uhlobo lomkhiqizo wezempilo oluseduze lwaseBrazil, usezibonakalise njengendaba yempumelelo kwezentengiselwano ze-inthanethi ngokuphindeka kabili ngobukhulu iminyaka emithathu ilandelana, ngisho noma esebenza komunye wemikhakha enezithiyo ezinkulu zokumaketha ezweni.
Isebenza ngemodeli eqalwe phansi — enezinsiza zayo futhi ngaphandle kokutshalwa kwezimali kwangaphandle — inkampani ye-sextech ibeka ukukhula kwayo okukhulu esimisweni esigxile kokuqukethwe kanye nomphakathi, okuqinisekiswe uchungechunge lokuqashelwa kwemakethe okubalulekile ekuphatheni, ebuholini, kanye nasenkonzweni yamakhasimende. “Imali yakho ikufundisa ukuthi uthi 'cha' ezinqamuleli kanye nokuthi 'yebo' kulokho okwakha inzuzo kanye nedumela,” kusho uNatali Gutierrez, i-CEO kanye nomsunguli womkhiqizo.
Ukukhula okwavela ngenxa yokuvinjelwa
Ngokungafani nabathengisi kweminye imikhakha, imakethe yezempilo yocansi ibhekene nezithiyo ezakhiweni ezinkundleni ezinkulu zedijithali, ezivimbela noma ezivimbela ukukhangiswa kwemikhiqizo yayo.
Ebhekene nokungenzeki kokusebenzisa "indlela elula" yokukhangisa okukhokhelwayo, uDona Coelha, selokhu yasungulwa, utshale imali eqhinga eliye laba yisici esikhulu sokuhlukanisa: ukudalwa komphakathi ngokuqukethwe.
“I-algorithm iyashintsha, kodwa ukusondelana kwabantu akushintshi. Yingakho i-thesis yethu ingaphelelwa yisikhathi: imfundo, uzwela, kanye nenhlonipho. Indlela yethu yokwephula imithetho ayikaze ibe ukumemeza kakhulu, kodwa kunalokho ukuchaza kangcono nangazo zonke izindlela ezitholakalayo, okuhlanganisa ividiyo, umbhalo, nezithombe,” kuchaza uRenan de Paula, i-CMO kaDona Coelha.
Ngakho-ke, inkampani yakha igunya layo ngebhulogi yezemfundo, ikhiqiza ulwazi oluthembekile lwabafundi abayizigidi eziyi-6 ngonyaka, ngaphezu kokuqoqa abalandeli abayi-126,000 ku-Instagram kanye nokubukwa okungaphezu kwesigidi ku-TikTok. Umphumela uba ukwakheka kwesisekelo samakhasimende esithembekile nesizinikele, okuqhuba ukukhula okusimeme okungokwemvelo.
Ukuqinisekiswa kwamadigri angu-360: ukukhula, ubuholi, kanye nenkonzo
Impumelelo yalolu hlobo lwebhizinisi iqinisekiswe ngokuqashelwa okubalulekile ezinsikeni ezintathu ezibalulekile zokwakha ibhizinisi eliphumelelayo:
- Ukukhula: Onyakeni wesibili olandelanayo, inkampani ivele ohlwini oludumile lwe-"Expanding Businesses" yi-Exame magazine kanye ne-BTG Pactual, ehlola futhi iqaphela ama-SME akhula ngokushesha eBrazil;
- Ubuholi: Umsunguli walo mkhiqizo, uNatali, wakhethwa nge-"Winning Women," uhlelo lomhlaba wonke yinkampani yokubonisana i-EY (Ernst & Young) eqaphela futhi isheshise osomabhizinisi besifazane abanekhono lokukhula eliphezulu kanye nombono wamasu;
- Isevisi Yamakhasimende: Ubuhle kakhulu ekusetshenzisweni kwamakhasimende buqinisekiswe ngokuqokwa kukaDona Coelha kwi-Reclame Aqui Award ka-2025, enye yezimpawu ze-consumer trust ezihlonishwa kakhulu ezweni.
KuRenan, le mpumelelo idlula uphawu lwekhwalithi, imelela "isilinganiso esiqinile kakhulu sokwethenjwa" ibhizinisi elingasithola. Ugcizelela ukuthi inhloso eyinhloko yenkampani ukuzibeka njengereferensi eyinhloko yalabo abafuna ulwazi oluthembekile mayelana nenjabulo.
Ukuqamba okusha kudalwe ngokubambisana nomphakathi
Isu lenkampani lokubeka umphakathi enkabeni yebhizinisi libonakala nangendlela okusungulwa ngayo izinto ezintsha. Esikhundleni sokuthuthukisa imikhiqizo endaweni engenamuntu, uDona Coelha usebenzisa ukulalela okusebenzayo njengethuluzi lakhe eliyinhloko le-R&D. Ukubuyekezwa okuhle okungaphezu kuka-5,000 okutholakele ngo-2024, okunezelwe empendulweni evela eqenjini elikhethekile "labahloli bamathoyizi ocansi," kufakazela ukuthi inkampani iyalalela amakhasimende ayo futhi ithuthukisa imikhiqizo emisha ngokubambisana nabo, iqinisekisa ukuthi ukwethulwa kuhlangabezana nezifiso nezidingo zangempela.
“Sitshala ingxenye enkulu yesabelomali sethu ekuthuthukiseni imikhiqizo exazulula izinkinga zangempela zamakhasimende ethu. Akukhona ngokuzikhukhumeza: kumayelana nokushintsha izimpilo zabantu,” kunezela uNatali.
Impumelelo kaDona Coelha iyisibonelo esicacile sokuzinza kanye nokuphathwa okuhlakaniphile. Le nkampani ifakazela ukuthi kungenzeka ukwakha ibhizinisi elikhula kahle futhi eliqashelwa kakhulu, ngisho nasezimweni ezinzima kakhulu, lapho kugxilwe emphakathini, enjongweni, kanye nasekusebenzeni kahle.
