Iqhutshwa ukwanda kwezentengiselwano zomphakathi, isigaba sobuhle ku-Shopee besilokhu sikhula kakhulu kanye noshintsho emikhubeni yokuthenga. Isibonelo salokhu senzeke ngoLwesibili olwedlule, mhla ziyi-12 kuNhlaba, ngesikhathi kusakazwa bukhoma yi-Spoiler yomkhiqizo, ephethwe yi-Viih Tube, ku-Shopee. Ngehora elilodwa nje, ithole ukubukwa okungaphezu kuka-250,000, kanye nesikhathi sokubukwa esimaphakathi semizuzu eyi-15 ngomsebenzisi ngamunye. Ngesikhathi kusakazwa bukhoma, kuthengiswe izinto ezingaphezu kuka-1,300, okwenze imali engenayo engu-R$ 125,000.
Ukusebenza kokusakaza kuqinisa ukuhlanganiswa kwezentengiselwano zenhlalo njengenye yezimbangela eziyinhloko zokukhula kwesigaba sobuhle kule pulatifomu. Le ngxenye isivele ifinyelela abantu abayizigidi ezingu-35 njalo ngenyanga futhi ibhalise ukukhula okungu-55% kuma-oda uma kuqhathaniswa no-Ephreli 2025 no-Ephreli 2026.Okunye okuphawulekayo ukukhula okusheshayo kwezentengiselwano ezibukhoma, okukhuphuke ngamaphesenti angaphezu kuka-300 enanini lezethulo ezenziwa abathengisi bobuhle kanye nemikhiqizo ngonyaka owodwa.
NgoMeyi, ngaphezu kokusakazwa bukhoma kukaSpoiler, uchungechunge lokuqukethwe bukhoma ngemikhiqizo kanye nabadali luqinise lo mkhankaso, ngezinhlelo ezifana ne-Aura Beauty noJade Picon kanye ne-Salon Line kanye nenxusa kanye nomculi uMelody. Lokhu kusakazwa kuxhume abathengi, imikhiqizo kanye nabadali kokuhlangenwe nakho okusebenzisana ngaphakathi kwepulatifomu, kwandisa ukufinyelela kwemikhankaso kanye nokuqinisa ukuzibandakanya ngesikhathi sangempela.
“Umhlaba wobuhle eShopee ubonisa amandla okuhweba kwezenhlalo eBrazil, lapho okuqukethwe, abadali, kanye nokuthenga kuhlangana khona endaweni efanayo. Ukusakazwa bukhoma kuthuthukisa lolu lwazi ngokusondeza imikhiqizo nabathengi ngesikhathi sangempela, okukhuthaza ukutholakala nokuthengwa kwemikhiqizo ohambweni lokuthenga olusebenzisana kakhulu nolunamandla,” kusho uFelipe Piringer, uMqondisi Wokumaketha eShopee.
Abadali bakhuthaza ukutholakala nokusetshenziswa kobuhle
Ukuhweba kwezenhlalo kuzibonakalisa njengomkhuba esigabeni sobuhle ku-Shopee, okuhlose ukunikeza ulwazi lokuthenga olujabulisayo nolwenzelwe wena, ikakhulukazi ngaphakathi kohlelo lokusebenza. Kulesi simo, okuqukethwe, izincomo, kanye nokusebenzisana ngesikhathi sangempela kuqondisa uhambo, abadali bedlala indima ebalulekile ekuthonyeni lolu hlelo.
Ngokusho kocwaningo lwe-Creators & Business 2025 olwenziwe yi-YouPix, ingxenye yobuhle ihlanganisa u-25.73% wabadali, okwenza kube yindawo enabantu abaningi kakhulu abahlanganyela phakathi kwalaba ochwepheshe. Lolu lwazi lubonisa isivinini lapho izitayela zifinyelela khona futhi zithonya khona izinqumo zabathengi.
Phakathi kwemiphumela yalokhu kuziphatha, ezinye izigaba ezincane nazo ziyagqama. Ukuchitheka komzimba , isibonelo - into eyanda kakhulu embonini yamakha eminyakeni yamuva nje - kubhalise ukukhula okuphindwe kane kokuthengiswa phakathi kuka-2024 no-2025 , ngokusho kwedatha yeShopee, ezizihlanganisa njengemikhiqizo ethengisa kakhulu, eqhutshwa kakhulu ngabadali bedijithali kanye nezitayela.
Ngonyaka owodwa, inani lokusakaza bukhoma okwenziwa ngabathengisi kanye nemikhiqizo ku-Shopee kulesi sigaba liphindwe kane, lisuka ekusakazweni bukhoma okungaba ngu-2,000 ngoJanuwari 2025 laya ngaphezu kuka-12,000 ngoJanuwari 2026, okumele ukukhula okungaphezu kuka-300%. Kusukela kwethulwa i-Shopee Live ngo-2022, lesi sici sesivele siqoqe ukubukwa okungaphezu kwezigidigidi ezingu-8 kanye nokuthandwa okungu-40 billion.
“Ngesikhathi sidala i-Spoiler, kwakungeyona nje indaba yokuthengisa, kwakumayelana nokuxhumana, umuzwa, kanye nokuqonda. Ukuhweba ngomphakathi kungena lapho kanye: abantu abafuni nje ukuthenga, bafuna ukuthemba abantu bangempela. Bafuna ukubona othile esebenzisa, ehlola, futhi encoma. Kimi, ukuhweba ngomphakathi kuyisandiso somphakathi wethu, lapho umkhiqizo uqala khona ukusakazwa bukhoma, amavidiyo, kanye nokubuyekezwa. Yilapho lapho sinikezana khona imibono, silalele, futhi sakhe ndawonye. Futhi into emangalisayo kakhulu ukuthi noma ubani angaba yingxenye yawo futhi akhule nathi. I-Spoiler iyayeka ukuba ngeyakho nje futhi iba ngeyawo wonke umuntu,” kusho uViih Tube, isazi sethonya kanye nosomabhizinisi ngemuva kwe-Spoiler.
Ukusakaza bukhoma kuletha ubuqiniso nokusondelana okwengeziwe, okuvumela abathengi ukuthi babone umkhiqizo usetshenziswa empilweni yangempela futhi baphendule imibuzo yabo ngokushesha. "Kuyifomethi eyenza isinqumo sisheshe, sibe nolwazi oluningi, futhi siqaphele kakhudlwana, okubonisa umgomo wethu njengeplatifomu: ukuhlinzeka ngokuhlangenwe nakho kokuthenga okuku-inthanethi okungcono kakhulu kubathengi," kuphawula uFelipe Piringer.
