Ukwanda kwamuva nje kokutshalwa kwezimali kwezobuchwepheshe eBrazil kushintshe intshisekelo yezimali yaya ezimakethe ezazinganakekelwa kahle yi-ecosystem. Ucwaningo olwenziwe yi-Distrito lubonisa ukuthi, ngo-2024 kuphela, izixazululo ezigxile ekuthengiseni, embonini, ekudleni, kanye nasemakethe yezilwane ezifuywayo zakhiqiza imali engaphezu kuka-R$ 3.8 billion. Lokhu kwanda kwashukumisela i-Start Growth, inkampani yokuphatha eyasungulwa ngo-2014, ukuthi yandise ngokusemthethweni ingqikithi yayo yokutshalwa kwezimali ibe yizigaba ezine ezintsha: i-Retail Tech, i-IndTech, i-FoodTech, kanye ne-PetTech. Lolu shintsho lubhekana nesidingo esivela ezinkampanini ezintsha esezivele ziqinisekisile imikhiqizo yazo futhi manje zifuna ukwesekwa kwemali kanye nokusebenza ukuze zikhule.
Ngokusho kukaMarilucia Silva Pertil, umsunguli we- Start Growth kanye nomeluleki wezinkampani ezintsha, lesi sinqumo siza ngemuva kokubona ukukhula okusheshayo kwale mikhakha ngokwezilinganiso zokushintshashintsha kwedijithali, isidingo sokusebenza kahle, kanye nokwanda kokusetshenziswa. "Lezi zindlela eziqondile zishintshe ngokushesha kakhulu futhi namuhla zimelela amathuba aqinile amabhizinisi akhula kakhulu. Intshisekelo yethu iwukusekela abasunguli asebevele bebonakalise inkinga abayixazululayo futhi abadinga isakhiwo ukuze bathole amandla," kusho yena.
Lezi zinombolo ziqinisa lo mkhuba. Kwezokuthengisa, ukuhweba ngedijithali kwaseBrazil kulindeleke ukuthi kudlule u-R$226 billion ekuthengisweni ngo-2025, ngokusho kwedatha evela ku-ABComm. Emkhakheni wezimboni, i-Global Smart Industry Survey ikhombisa ukuthi izinkampani ezingama-74% zihlela ukwandisa ukutshalwa kwezimali ezenzakalelayo nasekuhlaziyweni kwedatha. Umkhakha wokudla uyaqhubeka nokukhula kwawo: ucwaningo lwe-Euromonitor luveza ukuthi imakethe yomhlaba wonke ye-FoodTech kufanele ikhule ngaphezu kuka-42% ngo-2027, iqhutshwa ukuphepha kokudla, ukuthutha, kanye nezixazululo ezihlakaniphile. Okwamanje, imakethe yezilwane ezifuywayo yaseBrazil, eyesibili ngobukhulu emhlabeni ngokusho kwe-IPB, ifinyelele u-R$76 billion emalini engenayo yonyaka, ngesidingo esikhulu sezinsizakalo zedijithali kanye nokuphathwa kwezempilo yezilwane.
Ngokwanda kwethisisi yayo, i-Start Growth manje ifuna izinkampani ezintsha ezisebenza ngqo kule mikhakha enamamodeli e-SaaS, ukusetshenziswa kwedatha okujulile, ukuzenzekela, kanye nokugxila ekusebenzeni kahle. UMarilucia ugcizelela ukuthi umgomo awukona nje ukulandela izitayela kodwa futhi nokusekela izingxenye lapho ubuchwepheshe buyisici esibalulekile sokwanda. “Okusishukumisayo ukuvuthwa kwemakethe. Ngayinye yalezi zindlela eziqondile iveza amaphuzu acacile kakhulu obuhlungu, alungele ukuxazululwa ngobuchwepheshe. Uma kunenkinga yangempela, kunendawo yobukhulu,” kuchaza yena.
Kulesi sigaba esisha, inkampani yokuphatha izohlola izixazululo ezisukela kumapulatifomu e-omnichannel kanye ne-logistics yokuthengisa kuya ezinhlelweni zokubikezela zezimboni, izimakethe zokudla, ubuchwepheshe bokulandelela, ukudla okunempilo kwezilwane ezifuywayo, kanye namathuluzi okuphatha akhethekile. Umphathi ugcizelela ukuthi, kungakhathaliseki ukuthi umkhakha unjani, izindlela ezintathu azixoxiswani ngazo: ukulandelela okuqinisekisiwe, ukucaca kumodeli yokwenza imali, kanye nekhono labasunguli lokwenza. "Amabhizinisi amasha angaziqondi izinkomba zawo, njenge-CAC, i-LTV, kanye ne-churn, awavamile ukukwazi ukukhula. Indima yethu ukungenela lapho kunamandla aqinile futhi sisize ekwakheni isigaba esilandelayo," kusho yena.
Ithisisi eyandisiwe izofakwa ezinhlotsheni zokutshalwa kwezimali ezilandelayo ze-Start Growth, ezigcina ijubane lokukhetha elisheshayo. Umphathi wezimpahla usebenzisa i-Start Growth Method, isakhiwo esihlanganisa imali, imisebenzi, kanye nobuhlakani bemakethe ukusheshisa amabhizinisi eminyakeni emibili futhi siwalungiselele imijikelezo emisha. “Imakethe ikhetha kakhulu, kodwa amathuba akhona kulabo abaxazulula izinkinga zangempela. Le mikhakha emine ihlanganisa izidingo eziphuthumayo kanye nendawo yokukhula. Ukwanda kwethu kubonakalisa leli qiniso,” kuphetha uMarilucia.
