I-BrandMonitor inkampaniegxile ekulweni nokuncintisana okungafanele endaweni eku-inthanethi, idlale indima ebalulekile ohambweni lokumaketha kwedijithali lweRiachuelo, enye yezinkampani zemfashini ezihamba phambili eBrazil. Ngezinyathelo zokuvikela umkhiqizo, inkampani ithole ukwehla okungu-81% ku-Cost Per Click (CPC), inani elimaphakathi elikhokhelwe ngokuchofoza esikhangisweni esixhasiwe, futhi yandisa izinga layo lokuchofoza (CTR) ngo-132% kuwebhusayithi yayo, okumelela isilinganiso phakathi kwenani lokuchofoza kanye nenani lokubukwa kwesikhangiso.
I-Media.Monks, inkampani egxile ekukhangiseni okusuka komunye kuya komunye, ubuciko, kanye nezixazululo zobuchwepheshe, kanye ne-Riachuelo babesakha ubambiswano olugxile ekutholeni amakhasimende amasha ngohlelo lokusebenza lomkhiqizo. Base bevele benemikhankaso eyenzelwe ukwandisa amazinga okuguqulwa kanye nokukhula kwe-ROAS. Inselele ye-BrandMonitor kwakuwukuhlanganisa ubuchwepheshe bayo bokuvikela umkhiqizo naleli cebo, kuqedwe ukusetshenziswa kabi kwegama le-Riachuelo kanye nokunciphisa izindleko ezihambisana nokuhlukahluka komkhiqizo.
Ibhekene nale nselele, i-BrandMonitor ingene njengesixazululo esiqinile nesintsha sokuvikela uphawu. Ngeplatifomu yayo yokuqapha nokuhlaziya ethuthukisiwe, inkampani entsha inikeze inkampani imibiko eqhubekayo nenemininingwane ngokusetshenziswa kophawu.
“Ukuxhumana phakathi kwethimba le-BrandMonitor kanye nethimba le-Media.Monks kwakubalulekile emiphumeleni esiyibonile. Ithimba lethu lokuqapha lalithumela imibiko njalo eqenjini lezindaba, futhi ndawonye sahlaziya idatha etholakele. Ngenkathi ithimba lezindaba lithuthukisa imikhankaso ehlose ukusebenza kangcono, ithimba lethu lalamula izivumelwano zokuqeda abahlaseli eRiachuelo,” kugcizelela uDiego Daminelli, i-CEO kanye noMsunguli we-BrandMonitor.
Imiphumela etholakele yayimangalisa. Ngaphezu kokwehla okukhulu kwezindleko ngokuchofoza ngakunye (CPC) kanye nokwenyuka kwezinga lokuchofoza (CTR) leRiachuelo, okubonisa ukusebenza kahle okukhulu nokubandakanyeka kwemikhankaso ekhuthaziwe, ezinyangeni ezinhlanu nje zokubambisana, kwabonakala ukukhula okubonakalayo kokubuyiselwa kokutshalwa kwezimali (ROAS), okubonisa umthelela omuhle wezenzo ezisetshenzisiwe. Le miphumela iqinisa ukusebenza kahle kwezinyathelo ezamukelwe yi-BrandMonitor kanye negalelo layo empumelelweni yesu lokumaketha likaRiachuelo.
“Ukuthola imibiko yansuku zonke evela ku-BrandMonitor kubalulekile ukuze sibone ngeso lengqondo ukusetshenziswa kwamagama ethu angukhiye, into esasingenakuyibona ngenye indlela. Imikhankaso yethu yayivele ibonisa imiphumela ne-Media.Moonks Brazil, kanye ne-BrandMonitor yaba ubuchwepheshe obuthuthukise ukusebenza kwethu. Ngaphandle kokuba yisisombululo esiqinisekisa ukwehliswa kwezindleko, siyakwazi futhi ukufinyelela amakhasimende ethu ngaphandle kokuphambuka futhi sivikele uhambo lokuthenga kanye nomkhiqizo wethu. Sanelisekile kakhulu futhi silangazelela imiphumela elandelayo,” kusho uMárcia Bruno de Lima, iNhloko ye-E-commerce eRiachuelo.
Imiphumela etholakele ikhombisa amandla okuvikelwa komkhiqizo endaweni yedijithali futhi igcizelela ukubaluleka kokubambisana okunesu ekwandiseni ukusebenza kanye nokusebenza kahle kwemikhankaso yokumaketha. “Le ndaba yempumelelo ibonisa ukuthi indlela eqondile negxile ekuvikelweni komkhiqizo ayikwazi nje ukuvikela ubuqotho bomkhiqizo kodwa futhi iqhubekisele phambili impumelelo yezentengiselwano yesikhathi eside,” kuphetha uDiego Daminelli, i-CEO kanye noMsunguli we-BrandMonitor.
