Ukuhweba nge-inthanethi eBrazil bekungaphansi kwengcindezi eqhubekayo evela kubakhwabanisi phakathi nengxenye yokuqala ka-2026. Phakathi kukaJanuwari noJuni, kwatholakala ukuzama ukukhwabanisa okungu-743,638, ngokusho kwe- Fraud Map ye-Serasa Experian, inkampani yokuqala nenkulu kunazo zonke ye-datatech eBrazil futhi ehamba phambili ezixazululweni zokulwa nokukhwabanisa. Leli volumu lilingana nokuvela okukodwa njalo ngemizuzwana engama-21 kanye nokuvela okungaphezu kuka-4,000 ngosuku, cishe okukodwa kuwo wonke ama-oda ayi-100 ahlaziywe okubonisa izimpawu zokukhwabanisa. Ukube le misebenzi ayizange itholakale, ngabe ibangele ukulahlekelwa okungu-R$ 573,162,304 ezinkampanini nakubathengi.
"Izinombolo zembula ingcindezi yansuku zonke neqhubekayo ekusebenzeni kwedijithali. Ezinyangeni eziyisithupha nje kuphela, kube namakhulu ezinkulungwane zokuhlaselwa okungenzeka kubangele ukulahlekelwa okungaphezu kwesigamu sezigidigidi zama-reais. Lesi simo sibonisa ukuthi ukuvimbela ukukhwabanisa akunakuphathwa njengesinyathelo esisodwa nje enkambisweni yokuthenga, kodwa njengesu elihlala njalo kulo lonke uhambo lwabathengi," kusho uRodrigo Sanchez, uMqondisi Wokuqinisekisa Nokuvimbela Ukukhwabanisa.
UBeauty uhola phambili ohlwini, ngemizamo ecishe ibe ngu-68,000
Izigaba ezintathu ezithinteke kakhulu zibalwa ngaphezu kwengxenye (56%) yazo zonke izizamo zokukhwabanisa ezitholakale kwezentengiselwano ze-e-commerce phakathi nesemester. I-"Beauty" ihole ekulinganisweni ngezehlakalo ezingu-67,782, okulingana no-23.8% wazo zonke izizamo zokukhwabanisa ezitholiwe. Ezilandelwe eduze kwakuyi-"Footwear" enemizamo engu-56,193, kanti i-"Health" iqedele ezintathu eziphezulu ngamarekhodi angu-35,314. Zihlangene, zathola imizamo yokukhwabanisa engu-159,289. Umphumela ubonisa ukuthi imizamo yokukhwabanisa engaphezu kweyodwa kwemihlanu etholiwe kwezentengiselwano ze-e-commerce yayigxile kulezi zigaba. Bheka ukuhlukaniswa okuningiliziwe etafuleni elingezansi:
Ukwakheka kwesigaba kushintshe kakhulu uma kuqhathaniswa nengxenye yokuqala ka-2025. Ngonyaka odlule, "Izinto Zasekhaya" beziphakathi kwezigaba ezintathu ezithinteke kakhulu, kanti "Impilo" ivele endaweni yesikhombisa kuphela. Ngo-2026, ingxenye yathuthela kweziphezulu ezintathu. Ngokusho kukaSanchez, ushintsho lungabonisa isidingo esikhulayo semikhiqizo ehlobene nempilo, ukuzinakekela, kanye nenhlalakahle, okuhlanganisa izinto ezifunwa kakhulu ezinamanani aphezulu aphakathi, njengemithi yokwehlisa isisindo. Nakuba idatha ingavumeli ukusungula ubudlelwano obuqondile bembangela nemiphumela, lokhu kuthuthuka kuqinisa isidingo sokunaka izigaba ezishintsha ngokushesha ukusetshenziswa.
“Abakhohlisi balandela izitayela futhi bafuna amathuba ngezigaba ngokuphuthumayo okukhulu kokuthenga noma imikhiqizo enenani eliphezulu. Ukwanda okusheshayo kwe-'Healthcare' ohlwini kukhombisa ukuthi ingozi ingashintsha indlela ngesikhathi esifushane, okudinga izinkampani ukuthi zivuselele njalo amamodeli nemithetho yazo yokuvimbela,” kuhlaziya uMqondisi wenkampani ye-datatech.
Iphutha lingenza ukuthenga kube ukulahlekelwa
Ukulahlekelwa okungenzeka okungaphezu kuka-R$ 673 million kugqamisa umthelela wezezimali ongaba nawo la macebo ukube aqhubekele phambili. Ngaphezu kokulahlekelwa okuqondile, ukukhwabanisa okuphumelelayo kungadala izindleko zokusebenza, izingxabano zokukhokha, ubudlelwano bamakhasimende obuphazamisekile, kanye nomonakalo edumeleni lezitolo.
Ngesikhathi esifanayo, izindlela eziqinile kakhulu zingavimba namakhasimende asemthethweni futhi ziholele ekushiyweni kokuthenga. Ngakho-ke, i-Serasa Experian itusa isu elikwazi ukuhlukanisa ukuthengiselana okuthembekile nokuziphatha okusolisayo ngesikhathi sangempela, ukunciphisa izingozi ngaphandle kokwengeza izithiyo ezingadingekile kokuhlangenwe nakho komsebenzisi.
Indlela abathengi abanganciphisa ngayo izingozi lapho bethenga ku-inthanethi:
• Qaphela imikhiqizo ekhangiswa ngamanani angaphansi kakhulu kwenani lemakethe;
• Hlola ngokucophelela ikheli lewebhusayithi ngaphambi kokufaka idatha yomuntu siqu noma ulwazi lokukhokha;
• Gwema izixhumanisi ezitholwe nge-imeyili, i-SMS, izinkundla zokuxhumana, noma izinhlelo zokusebenza zokuthumela imiyalezo, bese ufinyelela esitolo ngqo ngesiteshi esisemthethweni;
• Sebenzisa amaphasiwedi aqinile nahlukene kusevisi ngayinye, bese uvumela ukuqinisekiswa kwezinto ezimbili;
• Ungabelani ngamaphasiwedi, amakhodi okuqinisekisa, noma imininingwane ephelele yekhadi;
• Nikeza ukukhetha kumakhadi abonakalayo futhi uqaphe izexwayiso zokuthengiselana ezithunyelwa yizikhungo zezimali;
• Hlola idumela lesitolo kanye neziteshi ezisemthethweni zesevisi yamakhasimende ngaphambi kokuqedela ukuthenga kwakho.
Izincomo zezinkampani:
• Yamukela isu lokuvimbela ukukhwabanisa elihlukaniswe ngezigaba, elihlanganisa idatha yokubhalisa, ukuqinisekiswa kobunikazi, ukuhlaziywa kwedivayisi, kanye nokuziphatha kokuthengiselana;
• Ukuvuselela njalo amamodeli engozi ukuze ahambisane nezinguquko emasu abakhwabanisi;
• Qapha izehlakalo ngesigaba, umkhiqizo, inani, isiteshi, indlela yokukhokha, kanye nephrofayela yokuthenga;
• Sebenzisa izinyathelo ezengeziwe zokuqinisekisa ngokulingana nengozi etholakele;
• Ukuhlanganisa ubuchwepheshe obuhlukene ukuze kuncishiswe ukulahlekelwa ngaphandle kokulimaza uhambo lwabathengi abasemthethweni;
• Sebenzisa idatha yokuvimbela ukukhwabanisa ukusekela izinqumo zebhizinisi, ukunciphisa kokubili ukuvunyelwa kokuthengiselana okukhohlisayo kanye nokwenqatshwa okungafanele kwamakhasimende asemthethweni.
