Ngemva konyaka iqalwe eBrazil, i-TikTok Shop iqinisa ukuba khona kwayo ezitolo zedijithali zaseBrazil, iqhutshwa yimodeli ye-Discovery Shopping, ihlanganisa ukuzijabulisa, umphakathi, kanye nokusetshenziswa kokuhlangenwe nakho okuhlanganisiwe. Selokhu ifike kuleli lizwe, ipulatifomu ibhalise ukwanda okuphindwe ka-102 kwesilinganiso se-GMV yansuku zonke ngenyanga, idlula ukuqagela kokuqala kwenkampani futhi yandisa ngokushesha ukwamukelwa kwabathengi, abathengisi, kanye nabadali. Phakathi nalesi sikhathi, inani elimaphakathi labadali abasebenzisana nabo abasebenzayo - labo abenze okungenani ukuthengisa okukodwa ngosuku - landa izikhathi ezingu-46.
Ukuziphatha kokuthenga ngaphakathi kohlelo lokusebenza kuqinisa amandla ale modeli entsha: ngokusho kocwaningo lwangaphakathi kohlelo lokusebenza olunabasebenzisi abangu-17,000, namuhla ama-57.8% abasebenzisi aqeda ukuthenga ngqo ku-TikTok Shop ngemuva kokuthola umkhiqizo ku-TikTok.
Ukuhweba bukhoma nakho kuye kwazibonakalisa njengenye yezindlela eziyinhloko zokukhula kwepulatifomu ezweni. Uma kuqhathaniswa uMeyi 2025 noMeyi 2026, inani elimaphakathi lansuku zonke lokusakaza bukhoma landa izikhathi ezingu-20, kuyilapho isilinganiso se-GMV yansuku zonke (i-Gross Merchandise Volume) ekhiqizwa yilokhu kusakazwa sanda izikhathi ezingu-161. Njengamanje, ukusakaza bukhoma okunenani eliphezulu lokuthengisa eBrazil kugxile ezigabeni ezifana nezimonyo nezinto zasekhishini.
“Besinombono onethemba, kodwa izinombolo zalo nyaka wokuqala zidlule okulindelwe. Lezi zinyanga eziyishumi nambili zikhombisile ukuthi umthengi waseBrazil uvulekele kakhulu ulwazi lokuthenga olusekelwe ekutholeni, ukuzijabulisa, kanye nokusebenzisana. I-TikTok Shop ixhumanisa abadali, abathengisi, imikhiqizo, kanye nomphakathi endaweni efanayo, idala uhambo oluguquguqukayo lapho ukuthengwa kwenzeka ngendlela ezenzakalelayo kakhulu neyomuntu siqu,” kusho uGustavo Mondo, iNhloko Yesigaba e-TikTok Shop eBrazil. “Ukuhweba bukhoma kudala ubudlelwano obuseduze nezithameli futhi kunikeza ithuba lokuxhumana ngesikhathi sangempela. Ngokubonisa umkhiqizo bukhoma, ukukhuluma nezithameli, nokuphendula imibuzo ngaso leso sikhathi, umthengisi uguqula ukusebenzisana kube ukwethembana nokuthembana kube ukuthenga. Kungulwazi lwesitolo esibonakalayo esithuthelwe ezweni ledijithali, kodwa ngokufinyelela okukhulu kanye nobukhulu.
Imikhiqizo ethengiswa kakhulu
Uhlu lwezinto ezithengiswa kakhulu kulo nyaka wokuqala luqokomisa ukuhlukahluka kwemikhiqizo kanye nezintshisekelo kule pulatifomu. Ngezansi kunezinto ezintathu ezithengiswa kakhulu, ezihlukaniswe ngesigaba esincane.
- Imfashini: 1. Amabhulukwe abesifazane; 2. Ama-t-shirt namabhulawuzi abesifazane; 3. Izingubo zabesifazane ezikhululekile
- Ubuhle: 1. Ukuphazima komzimba kwabesifazane; 2. Ukuphazima komzimba kwabesilisa; 3. Iphunga labesilisa
- Ikhaya Nokuhlobisa: 1. Amabhodwe namapani; 2. Amashidi nama-pillowcases; 3. Amabhodlela e-thermos
- Ama-elekthronikhi: 1. Ama-headphone; 2. Izivikelo zesikrini namakesi ekhompyutha; 3. Amawashi ahlakaniphile
Izindaba zokukhula
Ukukhula kwale nkundla kuqinisa amandla okuhweba ngokuthola izinto ezintsha ezweni futhi kuvula amathuba emikhiqizo, abathengisi, kanye nabadali bokuthuthukisa izindlela ezintsha zokuxhumana nabathengi ngaphakathi kwendawo yedijithali.
I-Natura yayiyinkampani yokuqala yobuhle nokunakekelwa komuntu siqu ukuthengisa ngeplatifomu futhi ayizange ihole kuphela i-Black Friday ye-TikTok Shop - yephula amarekhodi okuthengisa ngoNovemba 28, 2025, futhi yabeka imikhiqizo emithathu esigabeni se-10 se-Perfumery esiphezulu - kodwa futhi yasungula kabusha ukuthengisa okuqondile. Le nkampani yanika amandla abeluleki bayo bezobuhle, yabaguqula baba abadali bokuqukethwe bangempela. Kuyo yonke inyanga kaNovemba, kwaqhutshwa ukusakaza bukhoma okuningana, kanye nokubamba iqhaza kwabeluleki abangu-70 ngesikhathi senyanga kaNovemba. Ngosuku lomcimbi, kwaqhutshwa ukusakaza bukhoma okukhulu kwamahora ayi-12, okwaholela ekwandeni okungu-228% ekuguqulweni kwamakhasimende ayeshiya izinqola zawo zokuthenga. Kuyo yonke inyanga ka-2025, kwaqhutshwa ukusakaza bukhoma okungu-52,000, okungu-60% kwakho kwakhiqizwa ngabeluleki ngokwabo, kwakhiqiza imibono engaphezu kwezigidi ezingu-32 kanye nesilinganiso sokuzibandakanya esiphezulu ngokuphindwe kathathu kunesabanye abadali. Ngaphezu kwalokho, ngesikhathi seCarnival, lo mkhiqizo wabamba ukusakaza bukhoma nomeluleki wobuhle ngqo endaweni ye-Camarote 2222 VIP, okwakhiqiza ukuthengwa kwamakhasimende amasha ngo-80% futhi kwabona ukwanda ngo-68% kokubukwa uma kuqhathaniswa nomphumela owatholakala ngomhlaka-2 kuFebhuwari, ukuvuselelwa kokugcina kwezinsuku ezimbili ngumkhiqizo.
I-Riachuelo, uhlobo lokuqala lwemfashini olukhulu ukujoyina i-TikTok Shop, isivele iqoqe ama-oda angaphezu kuka-130,000 kule pulatifomu ezinyangeni eziyi-12 ezedlule, okwenza izinto ezahlukahlukene zasakazeka kabanzi, njengebhulukwe elibanzi, ingubo yokugezela yaseCasa Riachuelo, kanye nesikhwama sokuthwala impahla. Ngaphezu kwalokho, lo mkhiqizo waba ngowokuqala emkhakheni wemfashini ukubamba uSuku Lomkhiqizo Omkhulu eBrazil, futhi phakathi nomkhankaso, lo mkhiqizo ukhiphe okuqukethwe okukhethekile okuqukethe uSilvia Braz kanye neqoqo ngokubambisana nomthonya, elasungulwa ngesikhathi esisodwa ku-TikTok Shop kanye newebhusayithi esemthethweni kaRiachuelo.
Amandla e-TikTok Shop eBrazil asevele eguqula indlela yamabhizinisi amancane naphakathi ezweni. I-BigHome Brasil, esigabeni se-Home & Living, yaqala ukusebenza kule pulatifomu ngoDisemba 2025 futhi, ezinyangeni ezimbalwa, yaguqula i-TikTok Shop yaba isiteshi sayo esikhulu sokuthengisa, cishe yaphinda kabili imali engenayo yayo. Ngo-2026, inkampani yayisivele iqoqe imali engenayo engu-R$ 17 million ngaphakathi kwepulatifomu futhi yabhalisa irekhodi lokuhweba bukhoma eLatin America, kwathengiswa u-US$ 100,000 ekusakazweni okukodwa. Uhlelo lwe-affiliate ludlale indima ebalulekile ekukhuleni komkhiqizo, okwafinyelela isilinganiso sama-affiliate asebenzayo angu-300 ngokuthengisa ezinsukwini ezingu-28 ezedlule. Njengamanje, i-TikTok Shop isivele imele imali engenayo ephindwe kahlanu kunesiteshi sesibili esikhulu sokuthengisa senkampani.
I-Moderna ivelele njengenye yamacala okukhula ahamba phambili ku-TikTok Shop eBrazil. Selokhu lo mkhiqizo wajoyina ipulatifomu ngoMeyi 2025, imali engenayo yawo iphindwe kabili, kanti i-TikTok Shop manje imele u-60% wentengo iyonke yenkampani. Namuhla, lo mkhakha unezinkampani ezingaphezu kuka-9,000 ezisebenzayo, ezinesibopho sokuthutha amayunithi angaphezu kuka-10,000 athengiswayo ngosuku, ngaphezu kokukhulisa ukwanda komkhiqizo wawo kanye nethimba lomkhiqizo.
Ukukhula kwale nkundla kwandisa namathuba abadali bokuqukethwe, asebeqalile ukuguqula izethameli kanye nokuzibandakanya kwabo kube amamodeli amasha ebhizinisi ngaphakathi kwe-TikTok Shop. UMdali uLua Blossom, isibonelo, udlule u-R$1 million ku-GMV ngemuva kokuguqula ukusakaza bukhoma ngamaphunga abe umsebenzi wakhe oyinhloko.
Esinye isibonelo ngumdali uVitória Merlos, osevele efinyelele i-GMV ephelele engu-R$ 2.8 million, ene-R$ 2.4 million evela ekusakazeni bukhoma kuphela. Sekukonke, uVe Merlos – njengoba aziwa kule pulatifomu – usevele ephethe ukusakazwa bukhoma okungaphezu kuka-200 futhi uthengise imikhiqizo ebiza ngaphezu kuka-R$400,000 ekusakazweni okukodwa.
