Ukuhweba ngezokuxhumana nabantu kukhula ngamasu okuthengisa ukuze kubanjwe abathengi ngezikhathi zonyaka. Ngobuhlakani bokwenziwa, isevisi yamakhasimende ehlanganisiwe, kanye nezindlela zokukhokha ezifakwe ezingxoxweni, izinkampani ziguqula amapulatifomu agxile ekwakheni ubudlelwano abe yiziteshi zokuthengisa eziphelele. Lokhu kuhamba kukhombisa nokushintsha kokuziphatha kwabathengi, futhi i-Instagram ihola lo mkhuba, ngabasebenzisi abangu-90% abalandela okungenani iphrofayili yebhizinisi elilodwa, ngokusho kwedatha evela epulatifomu uqobo, okwenza kube ngenye yezindawo eziyinhloko zokuxhumana phakathi kwemikhiqizo nabathengi.
Ngokusho kukaGiovanna Dominiquini, umqondisi wezokuthengisa kwa-Infobip, ipulatifomu yokuxhumana ngamafu yomhlaba wonke ephethe ukuxhumana nabathengi eBrazil phakathi kwemikhiqizo emikhulu, imithombo yezokuxhumana ibilokhu igxile kakhulu emasu ezinkampani. "Ukuguquguquka okunikezayo kwandisa ukufinyelela komkhiqizo futhi kuvumela izimpendulo ezisheshayo neziqondene nomuntu ngamunye kubathengi," ukhomba.
Ngaphambilini yayikhawulelwe ekubonisweni komkhiqizo, i-Instagram manje ithinta ngqo ukusetshenziswa, njengoba abasebenzisi abangu-73% sebevele bathenge umkhiqizo noma baqashe isevisi etholakale kuhlelo lokusebenza, ngokusho kocwaningo lwe-Opinion Box. “Namuhla, abantu bafuna ukulula futhi abafuni ukugxuma kusuka kuhlelo lokusebenza baye kolunye ukuze baxazulule ukuthenga okulula. Uma uhlelo lomkhiqizo luhlanganiswe kakhulu, amathuba okuheha nokugcina amakhasimende aphezulu. Ukutshala imali kulokhu kuhlanganiswa ezinkundleni zokuxhumana kuyadingeka ngoba yilapho izilaleli zikhona,” kuhlaziya uGiovanna.
Ngenxa yalokho, inethiwekhi yokuxhumana nabantu yayeka ukusebenza njengesiteshi sokuthola ulwazi kuphela futhi yaqala ukugxila ezigabeni ezahlukene zohambo lokuthenga, kusukela ekuxhumeni kokuqala kuya ekuqedeni i-oda.
Empeleni, isevisi yamakhasimende iqala ngemiyalezo yangasese noma ngezikhangiso ezithunyelwe epulatifomu. Ama-ejenti obuhlakani bokwenziwa enza ukuhlolwa kokuqala, ahlole ukutholakala komkhiqizo, anikeze izikhathi zokulethwa, futhi adlulisele amacala ayinkimbinkimbi kuma-ejenti abantu. Umgomo ukunciphisa isikhathi sokuphendula nokuvimbela ukushiywa kokuthenga.
Lo msebenzi uncike nasekuhlanganisweni kweziteshi zedijithali nezinhlelo zangaphakathi zezinkampani. Ulwazi olufana nomlando wokuthenga, izintandokazi zabathengi, kanye nokutholakala kwesitoko kuvumela izincomo ezenziwe ngezifiso futhi kusheshise ukuqedwa kokuthengiswa. Ngesikhathi esifanayo, umsebenzi wezokuthutha udinga ukuhambisana nesivinini sesevisi, unikeza izinketho ezifana nokulandwa esitolo noma ukulethwa ngosuku olufanayo.
Ubuningi bokufinyelela ngezikhathi zonyaka busheshisa ukushintshwa kwezinhlelo zesevisi yamakhasimende ezindala. Ukwamukelwa kwama-ejenti e-AI kushintsha namamodeli enkonzo yendabuko ngokusekelwe kumamenyu ahleliwe kanye nezimpendulo ezijwayelekile. Ngaphezu kokunciphisa izindleko zokusebenza, la mathuluzi avumela ukwamukela isidingo esiphezulu ngesikhathi sokukhushulwa ngaphandle kokubeka engcupheni ulwazi lwamakhasimende. Cishe ama-40% abaphathi asevele aqophe imbuyiselo ekutshalweni kwezimali ngemuva kokusebenzisa ubuhlakani bokwenziwa obukhiqizayo enkonzweni yamakhasimende, ngokusho kocwaningo lwe-Google Cloud.
Ukuze kuvunyelwe ukuthengiselana ngaphakathi kwemiyalezo yangasese, izinkampani zitshala imali engqalasizinda yezokuphepha, njengokusetshenziswa kwama-API asemthethweni kanye nezindlela zokukhokha ezibethelwe. Lesi sinyathelo sivikela idatha yabathengi futhi sihlangabezana nezidingo zoMthetho Wokuvikela Idatha Ojwayelekile (LGPD).
Ngokusho kukaGiovanna, umthelela waleli cebo udlulela ngale kokuthengisa ngeholide. Ngaphandle kokuqinisekisa imali engenayo ngokushesha ngoSuku Lobaba, ukusebenza kahle ohambweni lokuthenga kusiza ukugcina amakhasimende. "Abathengi abaxazulula isidingo ngokushesha ngaphakathi kohlelo lokusebenza bavame ukubuya ngezinye izikhathi. Okuhlangenwe nakho kokuthenga ngoSuku Lobaba kuqinisa ubudlelwano bemicimbi efana neBlack Friday kanye neKhisimusi, isibonelo, okuyizinsuku eziyinhloko zokuhweba njengamanje ngokwenani lokuthengisa," uphetha.
