Ukuqonda ukusetshenziswa kwe-Generative AI emikhiqizweni kushintshe ubudlelwano babantu nobuchwepheshe, kwaphakamisa ukuqwashisa ngamathuba e-Artificial Intelligence emakethe ngale kokukhiqizwa kombhalo, njengoba kuhlinzekwe yi-GPT Chat. Esikubonayo ukusungula izinto ezintsha endleleni esisebenzisa ngayo i-AI kanye nokuqonda ukuthi lokhu kuzothinta kanjani zonke izindawo zokuphila kwethu: kungaba sebudlelwaneni bomuntu siqu, empilweni yobungcweti, noma ekuziphatheni kwethu.
Engxenyeni yokuqala ka-2024, ezinye zezindaba eziyinhloko ezazisakazwa emhlabeni wonke zazihilela ukusetshenziswa kwe-AI, ukwethulwa kwezici ezintsha, noma ukwamukelwa okwengeziwe kobuchwepheshe. Ngaleso sikhathi sodwa, ama-72% ezinkampani emhlabeni wonke amukele i-Artificial Intelligence, okumele intuthuko enkulu uma kuqhathaniswa nama-55% ngo-2023 - ngokusho kocwaningo "Isimo se-AI ekuqaleni kuka-2024: Ukwamukelwa kwe-Gen AI kuyanda futhi kuqala ukukhiqiza inani", okwenziwa nguMcKinsey.
Ukuthuthuka kwe-GenAI kumamodeli ezithombe namavidiyo – njenge-Sora ne-Gemini AI – kubonisa ikhono le-Artificial Intelligence lokukhiqiza okuqukethwe okunekhwalithi ephezulu kakhulu yokubuka. Empeleni kuphakeme kakhulu kangangokuthi kuvame ukuba nzima ukuhlukanisa okwangempela nokwedijithali. Lokhu bekunjalo ngevidiyo yesimemezelo sezempilo sikaKate Middleton, eyasabalala ezinkundleni zokuxhumana futhi yahlukanisa imibono ngokuthi yenziwe yi-Generative AI noma cha – selokhu iNkosazana yavuma ukuthi yashintsha isithombe eyasithumela ngoSuku Lomama ngonyaka odlule.
Izimpikiswano eziphathelene nama-deepfake ziphakamise ukukhathazeka emakethe mayelana nokusebenza kahle nokuphepha kokusebenzisa amamodeli obuhlakani bokwenziwa ekudalweni kokuqukethwe ezinkampanini. Ngaphezu kwalokho, ziphinde zaletha engxoxweni mayelana nesidingo somthetho wokuqinisekisa imikhuba yokuziphatha ekudalweni nasekusetshenzisweni kokuqukethwe okukhiqizwe yi-AI.
Ngakolunye uhlangothi, kubalulekile ukusungula imithetho yokusebenzisa la mathuluzi, kodwa ngakolunye uhlangothi, ukuqinisa le mithetho, ngaphandle kokunciphisa ubuhlakani babasebenzisi abasebenzisa ubuchwepheshe ngendlela yokuziphatha, akubavimbeli labo abafuna ukubusebenzisa ngendlela engafanele. Kuyindlela efanayo nokuqamba amakhadi esikweletu, isibonelo. Kungakhathaliseki ukuthi amabhange azisebenzisa kahle kangakanani izinhlelo zokuphepha nokuqwashisa mayelana nokusetshenziswa, kuzohlala kukhona labo abasebenzisa ubuchwepheshe ngezinhloso ezimbi.
Nokho, impikiswano yomthethonqubo ayisho ukuthi i-Generative AI ingalahlekelwa ukwethembeka emakethe noma cha. Ukwethembeka kufanele kuhlale kuhlotshaniswa nekhwalithi yomphumela. Uma ividiyo, isithombe, noma umbhalo owenziwe yi-AI kungokuqukethwe okwenziwe kahle, kuletha idumela elihle; uma kwenziwe kabi, kuzohlaziswa.
Kuze kube manje, siyabona ukuthi lobu buchwepheshe buye bamukelwa kahle kakhulu yizinkampani futhi bunikeze imiphumela emihle kakhulu ekusetshenzisweni. Lokhu kulethe emakethe amathuba amaningi amabhizinisi amasha kanye nokudalwa kwemikhiqizo emisha. Isibonelo salokhu ukudalwa kwezibuko ezintsha ze-Apple, i- Apple Vision, ezihlanganisa iqiniso elingeziwe nomhlaba wangempela futhi zisebenzise ukuxhumana okunamandla: umsebenzi, impilo yomuntu siqu, ukuzijabulisa, ukuziphatha. Esinye isimo yi-AI entsha ye-Meta, eyenzelwe ukusiza ekwenzeni ngokwezifiso kanye nokusebenza kahle kwemikhankaso yokukhangisa kumapulatifomu afana ne-Facebook ne-Instagram; okungukuthi, ngokusekelwe kulokho umsebenzisi akubonayo ezikrinini, imikhankaso izonikeza imikhiqizo, ilethe ukuzethemba okwengeziwe ekukhangiseni.
Namuhla, noma ngabe izinkampani zicabanga ukwenzani, zizocabanga ngendlela yokusebenzisa i-AI ukuthuthukisa inqubo nokunikeza ulwazi olungcono lomsebenzisi. Lokhu kusuka kumasu okuthengisa kuya ekuhlanganisweni ngaphakathi komkhiqizo ngokwawo, njengezinhlelo zokusebenza ezintsha nezici zama-smartphone - lapho ubuchwepheshe busetshenziswa ukukholisa umsebenzisi ukuthi athenge umkhiqizo, adale umkhiqizo, futhi athuthukise yonke imisebenzi idivayisi engayinikeza ukuze umsebenzisi ahlale exhunywe kunethiwekhi, okuvumela lo mjikelezo ukuthi uphinde.
Kusobala ukuthi i-AI ibumba ikusasa. Umbuzo uwukuthi yiziphi izinkampani ezizosebenzisa leli gagasi lamathuba okusungula izinto ezintsha. Labo abahluleka ukuzivumelanisa nezimo ngokungangabazeki bazosala ngemuva kulo mjaho wezobuchwepheshe.
