I-Wicomm ne-Wigoo bamemezela ukuthengwa kwe-akhawunti yedijithali ye-Lojas Colombo, uchungechunge lwezitolo lwendabuko lwaseBrazil, ngokubambisana okuqondiswe ekuqalisweni kabusha ngoMashi 2026 futhi okuhloswe ngakho ukusheshisa ukukhula kwezentengiselwano ze-e-commerce zomkhiqizo, osekuyiminyaka engama-25 zikhona. Lesi sivumelwano sibonisa ukuqala kwendlela ehlanganisiwe ngaphakathi kwesistimu yedijithali yenkampani, egxile ekusebenzeni, ubuhlakani bedatha, kanye nokuguquka okuqhubekayo kokusebenza kwe-inthanethi.
Lezi zinkampani zakhethwa ngemuva kwenqubo yokuncintisana ehilela izinhlangano ezigxile ekukhangiseni ukusebenza kahle. Ubambiswano lwaqhutshwa ukuhambisana kwamasu phakathi kwezinkampani phakathi nezingxoxo. Phakathi nenqubo, i-Wicomm, kanye ne-Wigoo, i-ejensi yokumaketha yedijithali, bethule umbono wayo wokusebenza kweziteshi eziningi kanye nemodeli yomsebenzi eqhutshwa idatha, egxile emiphumeleni. Ubuhlobo bangaphambilini bukaFelipe Coelho, i-CEO ye-Wicomm, noLojas Colombo, lapho ayesebenza khona ngaphambilini, nabo baba negalelo ekuqiniseni ukwethembana nokuwina i-akhawunti.
Ngaphezu kwalokho, isinqumo somthengisi sicabangele ukuhlanganiswa kombono wamasu, amandla okwenza, kanye nendlela ehlanganisiwe yokukhula kwedijithali. Ngaphakathi kwesakhiwo esisha somsebenzi, i-Wicomm ne-Wigoo zizosebenza ngendlela ehlanganisiwe endaweni yedijithali yomkhiqizo, zinemithwalo yemfanelo ehlanganisa imidiya yokusebenza, isu lokukhula kwe-e-commerce, ubuhlakani bedatha, i-CRM, i-SEO, kanye nezinhlelo zokuthuthukisa ukuguqulwa nokuthuthukisa iwebhusayithi yomkhiqizo. Umgomo ukuhlela umsebenzi oqhutshwa idatha ogxile ekusebenzeni kahle kokutshalwa kwezimali kokumaketha kanye nokukhula okusimeme kokuthengisa kwedijithali.
Ekuqaleni kwalolu budlelwano, amasu okuxhumana nokumaketha azogxila kakhulu ekusheshiseni ukwanda kwesiteshi sedijithali, ukwandisa ukusebenza kahle kwemikhankaso yabezindaba, kanye nokuqinisa ubudlelwano bomkhiqizo nabathengi bawo endaweni eku-inthanethi. Le ndlela ihlanganisa izenzo zokuthola amakhasimende amasha, ukwandisa amazinga okuguqulwa, kanye nokusebenzisa kangcono isisekelo samakhasimende akhona. Lesi sinyathelo senzeka ngaphakathi komongo wokuvela komsebenzi osungulwe kahle weLojas Colombo, owakhiwe eminyakeni engaphezu kwamashumi amabili endaweni yedijithali, manje ohlose ukwandisa ukufinyelela kwawo, ukufinyelela izithameli ezintsha, kanye nokwandisa ukuba khona kwawo ezindaweni ezahlukene zezwe.
“Sisesikhathini esibalulekile ekuthuthukisweni kwe-e-commerce yethu futhi sifuna abalingani abaletha umbono wamasu kanye namakhono okusebenzisa idatha. Sikholelwa ukuthi ukubambisana ne-Wicomm kanye ne-Wigoo kuzofaka isandla ekusheshiseni ukukhula kwethu kwedijithali kanye nokuthuthukisa ulwazi lwamakhasimende kuzo zonke iziteshi zethu eziku-inthanethi,” kusho uMarcello Canabal, umphathi we-e-commerce, imakethe kanye nokuthengisa ngocingo kwaLojas Colombo.
Ukuwina le akhawunti kuqinisa ukwanda kwe-Wicomm ne-Wigoo emakethe. Eminyakeni yamuva nje, lezi zinkampani ezimbili, ezisebenza ngazinye kanye nangokubambisana okuhlelekile, zandise umsebenzi wazo nabathengisi abakhulu kanye nezimboni. Ukufika kukaLojas Colombo kunezela kulokhu kuhamba futhi kunegalelo ekuqiniseni ukuba khona kwezikhungo kumaphrojekthi afanele okuguqulwa kwedijithali kanye nokusheshisa.
Umkhakha wezokuthengisa ubhekene noshintsho olukhulu lwedijithali, uvula amathuba ahlobene nokusebenza okuthuthukisiwe, ukwenziwa komuntu siqu, kanye nokusetshenziswa kwedatha ngamasu ekwenzeni izinqumo. Kulesi simo, ukuhlela okuhlanganisiwe kakhulu phakathi kwabezindaba, ubuchwepheshe, i-CRM, kanye nolwazi lwamakhasimende kuthola ukubaluleka kokusheshisa ukukhula kwe-e-commerce.
“Sijabule kakhulu ngokuqala kwalolu budlelwano. I-Lojas Colombo iwuphawu olubaluleke kakhulu kwezentengiso zaseBrazil futhi yayingomunye wamaphayona ekudaleni ukusebenza kwayo kwezentengiselwano nge-inthanethi ekuqaleni kwawo-2000, yahlanganisa ukuba khona okukhulu eminyakeni edlule esiteshini sedijithali, manje esingena esigabeni esisha sokwanda futhi sikholelwa ukuthi kunethuba elikhulu lokukhula. Umgomo wethu ukwakha, kanye nabo, isu eliqinile lesikhathi eside eligxile ekusebenzeni nasekukhiqizeni inani lebhizinisi,” kusho uFelipe Coelho.
“Amaqembu ethu aseqalile ukusebenza ekusebenziseni idatha, ubuchwepheshe, kanye nobuhlakani bemidiya ukusekela ukuvela kwewebhusayithi nokuthuthukisa imiphumela yedijithali yochungechunge lokuthengisa ezweni lonke, okuhambisana nokubaluleka kukaLojas Colombo eNingizimu yezwe,” kunezela uGustavo Santana, i-CEO ebambisene neWigoo.
