A pioneer in the B2B and B2B2C distribution model for embedded insurance,88i Seguradora Digital has announced the creation of a new strategic front dedicated exclusively to the development and application of Artificial Intelligence (AI) in its operations.
The move consolidates a period of exponential growth: between January and May 2026 alone, the insurtech generated 4 million policies, a significant leap that reflects the maturation of its infrastructure. From the start of operations in 2021 until the end of 2025, the insurer had already accounted for 30 million policies, reaching the milestone of 10.5 million customers.
Innovation with B2B2AI and MCP Protocol
From the outset, 88i's technological infrastructure has utilized AI at both strategic and tactical levels, but 2026 marks a historic turning point with the launch of the B2B2AI vertical. The company developed the first Model Context Protocol (MCP) Server aimed at the insurance sector, enabling d2d ( digital to digital) operations.
This innovation places 88i in a select group of global insurers that allow partner AI agents to connect directly to their infrastructure, executing complete insurance journeys in a contextualized and autonomous manner.
“Artificial Intelligence has ceased to be a support tool and now structures how we design products and integrate partners,” says Alencar Marabiza, CTO of 88i. “Currently, 80% of our operations use AI. We have consolidated this technology as the central engine of our strategy to support a new cycle of data-driven growth.”
By integrating its proprietary platform into delivery, logistics, mobility, and fintech ecosystems, 88i is betting on artificial intelligence and blockchain to redefine the insurance market geared towards the digital economy. With a full-stack operation, the insurtech uses AI to predict the needs and affordability of end customers, offering flexible solutions for freelancers, drivers, delivery personnel, and logistics operations, issuing policies in seconds and adjusting coverage in real time according to the profile and dynamics of operations. Highlights include personal accident insurance and protection for first-mile and last-mile deliveries. “Our goal is for insurance to cease being perceived as a bureaucratic cost and start acting as an intelligent, fluid service activated at the right time, increasing the value delivered to both partners and end consumers,” says Rodrigo Ventura, CEO of 88i.
