Bold Snacks, synonymous with flavor and health in the fitness world, has forged a successful path since its founding in Divinópolis. Conceived by Gabriel, who identified a gap in the Brazilian market for truly tasty and healthy protein bars in the United States, the brand was born with a clear vision: to offer nutritious products with an irresistible touch.
Recognition of the quality of its products naturally propelled the brand into physical retail, but the online channel has always remained a strategic pillar for its growth.
To sustain and accelerate this upward trajectory in the digital market, Bold Snacks identified the need to optimize its e-commerce operation, especially regarding sales and shipping. It was in this context that Magis5 became an essential strategic partner.
Magis5, a marketplace integration and automation, emerged as the answer to Bold Snacks' challenges. The solution enabled the centralization and automation of the entire order, from confirmation to delivery, resulting in greater agility and control.
In a recent interview on Magis5's "Papo de Seller" podcast, Bold Snacks' Head of Digital, Wellington Brito, shared details about the transformation of the brand's operation. "Before operating with Magis5, our shipping process was much more complex. Magis5 brought a great deal of speed to our production. The tool helps us a lot, providing incredible agility not only in invoicing but also in organizing the entire shipping process," revealed Brito.
The automation solution allowed the company to centralize and automate the order flow from various marketplaces, such as Amazon, Shopee, and other major market players. This integration optimized everything from order confirmation to invoice issuance and shipping to the end consumer.
Bold Snacks success story with Wellington Brito
Marketplaces as a strategic channel
Currently, the company offers 27 flavors of fiber- and protein-rich bars to the market. Community building is part of the strategy adopted by the company for online growth and sales figures, in addition to the use of influencers to boost its market presence.
Brito emphasized in the podcast the importance of marketplaces for this brand growth strategy: “Today, the marketplace channel is considered separately from the rest of the digital world, given its relevance. Through marketplaces, we are able to drive our business, give greater visibility to the brand, and provide new experiences for the consumer.”
According to him, monitoring and understanding your customer is fundamental to the success of online sales. "It's necessary to serve the consumer in the way they want, reducing the effort involved in choosing a product; the clearer the benefits of your product, the simpler the purchase becomes.".
The improved management organization, coupled with the ease of product shipping driven by automation, directly contributed to customer satisfaction and the brand's reputation in the online market. However, for the brand, the choice of the hub was primarily due to the ease of the shipping process and the integration with major marketplaces, a crucial factor in the brand's expansion strategy.
The integration and automation platform proved to be flexible and adaptable to the brand's specific needs, especially with regard to integration with a newly acquired, more robust ERP system
“The choice of Magis5 came from a strategic sales vision . We made a list of the functions we wanted, considering both technical aspects and shipping needs. When we looked at these needs, Magis5 is the best solution that integrates them all,” concludes Brito.
The integration facilitated by Magis5 allowed Bold Snacks to efficiently expand its online presence, reaching a diverse audience. Furthermore, the automation of manual and repetitive tasks freed up its team to focus on more strategic activities, such as developing new products and strengthening the brand with its community of "Boldlovers," as its consumers are called.
Magis5
Magis5 CEO Claudio Dias explains that the hub integrates marketplaces such as Amazon, Mercado Livre, Shein, Shopee, Magalu, Casas Bahia, Netshoes, Leroy Merlin, AliExpress, Americanas, and MadeiraMadeira. This allows an online seller to showcase the same product across all these platforms.
In turn, the automation of document flows, processes, and dispatches provided by the Magis5 solution facilitates the entire operation, leading to inventory and more appropriate pricing for each product. Furthermore, it eliminates shipping errors, common when there is no automated system, resulting in a significant reduction in logistics costs.
MORE INFORMATION
- In an episode of Papo de Seller, a podcast by Magis5, Wellington Brito presents more details about Bold Snack's e-commerce. Listen at <https://open.spotify.com/episode/10OZep2zVdfeKq2KCv8949?si=9b4f87c3272c4137>.
- About Magis5: https://magis5.com.br/
- About Bold Snacks: https://www.boldsnacks.com.br/
