The Duo&Co Group announced the acquisition of 20% of Wave Commerce, a strategic move aimed at strengthening its presence in the e-commerce, marketplace, and digital advertising sectors for online stores. The partnership projects significant growth for both companies, with Wave aiming for R$ 15 million in revenue within two years and Duo&Co targeting R$ 100 million by 2026.
Strengthening the Digital Ecosystem
The merger of the two companies responds to a growing market demand for integrated solutions. Digital brands are increasingly seeking complete business models with a unified vision for growth and execution capabilities, rather than fragmented approaches with multiple vendors. For clients, this translates into access to a qualified ecosystem of verticals, with specialized teams and a delivery prepared to scale consistently.
Strategic Vision and Service Integration
João Brognoli, CEO and founder of Duo&Co, highlighted that Wave's entry enhances the group's execution capabilities in areas crucial for digital brands. “Wave adds depth and speed to our e-commerce, marketplace, and app vertical. When you connect experts, methodology, and structure, the client gains clarity of direction and consistent performance. This move brings us closer to our vision of a truly complete delivery.”
The integration expands the portfolio of combined services, which now includes e-commerce and app development, CRM, social media, SEO, branding, performance, marketplace operations, ASO, design, and CRO. The teams already collaborate on more than six clients, which should accelerate the creation of integrated offerings and new growth opportunities.
Impact and Reach of Wave Commerce
Jonathan Cardoso, who continues to lead Wave Commerce, sees the acquisition as a fundamental step in expanding the reach and consistency of delivery. “Wave has always had a very clear commitment to results, but without sacrificing credibility and responsibility. With Duo&Co, we gain even more strength to connect skills, accelerate projects, and offer a more complete solution for brands that want to grow with maturity in e-commerce, marketplaces, and apps.”
Founded in 2017, Wave serves medium and large companies in 10 countries, with clients such as Amazon, Claro, Fini, Arezzo&Co, Friopeças, Termolar, and Grêmio. The company has received recognition such as GPTW and awards in the e-commerce and performance sectors, as well as partnerships with platforms like VTEX, Shopify, and Nuvemshop.
Market Outlook
Brazilian e-commerce continues to expand, with ABComm projections indicating revenues of R$ 234.9 billion by the end of 2025. This scenario reinforces the importance of integrated operational models and the search for solutions that offer a complete view of the digital business.
Latitud Partners acted as exclusive financial advisor in this transaction.
Sources
- Duo&Co Group acquires stake in Wave to expand operations in e-commerce, marketplace and apps, TI INSIDE Online.
