Home appliances were the best-selling items in the first half of the year through OLX. This is the conclusion of a survey by the largest marketplace for classified ads for used goods in the country. Electronics and cell phones occupy second place, followed by furniture, computers, and auto parts.
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“Consumer interest in electronic equipment, especially cell phones, as well as second-hand appliances and furniture, is remarkable. These are products that everyone has at home and that generate good business both for those who sell, as a way to declutter and earn extra income, and for those who buy, with more advantageous prices. It is no coincidence that these three categories together accounted for 39% of all consumer goods sales through the platform in 2024,” says Flávio Passos, VP of Autos and Consumer Goods at Grupo OLX.
The Seller Profile survey, conducted by OLX in April 2025 with 800 respondents, shows that Brazilians surveyed estimate earning an average of R$ 2,000 from selling unused items, which already makes a difference in their budget.
Most searched categories
Auto parts were the most sought-after items in the first half of 2025. Home appliances came in second, followed by furniture, electronics and cell phones, and fashion and beauty products.
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Subcategories
When looking at the platform's subcategories , it is cell phones and smartphones that lead in sales in the first half of the year. Refrigerators and freezers occupy second place, Parts and accessories (Cars, vans and utility vehicles) third, video game consoles fourth, and stoves and ovens fifth.
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The segment of parts and accessories (for cars, vans, and utility vehicles) leads among the most sought-after subcategories through the platform. Second place went to cell phones and smartphones , followed by refrigerators and freezers . Rounding out the top five are motorcycle parts and accessories and cycling items .
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How to make a safer online purchase
- Do not disclose your personal information or your mobile phone number;
- Be wary of prices or offers that are significantly below market value;
- Check the platform for information about the seller, such as account age, company registration (if applicable), and licenses;
- OLX offers the OLX Guarantee option, a service that allows you to pay for your purchase through the platform without having to make transfers to third parties. As soon as the payment is confirmed by OLX, the buyer receives a confirmation message directly in the ad's chat
- Always ask for the invoice for the item you are negotiating. This way, you can be sure of the legality of the product's origin and, if it is still under warranty, you can access official technical assistance
- For in-person purchases or deliveries, choose busy places such as squares, shopping malls, or subway stations. If possible, always go accompanied by another adult
- OLX does not have partnerships with ride-hailing apps such as Uber, Rappi, and 99. For sales and purchases with the OLX Guarantee, deliveries are available throughout Brazil via Correios (Brazilian postal service), Jadlog, Clique e Collect (Click and Collect), Loggi, and R3 Transportes (R3 Transport). Always check your sales history and how your product will be shipped in the logged-in area of the website or app
- OLX never requests confirmation or security codes, whether by phone, email, chat, or messaging apps. If you receive any contact on behalf of OLX requesting any code or password, report it on the platform
- OLX does not send emails with attachments or links that redirect outside the platform. If you receive any such communication, do not download any documents and do not click on any links.
