Zuk, a leading real estate auction company in Brazil, released a semi-annual survey on the profile of Brazilians who use this segment. The survey reveals that the majority of clients, 67.8%, belong to Generations Y (Millennials) and X, with ages ranging from 30 to 50 years old; 35% are between 41 and 50 years old, and 32.8% are in the 30 to 40 age range. The youngest, Generation Z, represent 9.4% of the audience.
Men still make up the majority of the market: 78% versus 22% of women. Other interesting information includes the professions of those interviewed, who mostly declare themselves to be business owners, lawyers, merchants, and engineers. The origin of those who buy is concentrated mainly in São Paulo, Rio de Janeiro, Minas Gerais, Goiás, Paraná, Santa Catarina, and Bahia, but there are buyers in all states.
The survey also reveals that 92.6% of clients are individuals, while only 7.4% are legal entities. Furthermore, 54% of those interested in acquiring real estate are married or in a stable union. These numbers corroborate data released in 2023 by Brain Inteligência Estratégica, which showed that 37% of the population plans to buy a property in the next two years.
Strong presence on social media
A leader in the industry for 40 years, Portal Zuk is already well-established in the area of judicial and extrajudicial auctions, with real estate as its flagship product. The company has national recognition and affordable prices, helping thousands of people realize their dream of owning a home or pursuing their dream business, offering around a thousand real estate opportunities every month.
In addition to its online portal, which offers a wide variety of properties in different regions of Brazil, the company also stands out on social media. With active profiles on Instagram, TikTok, and other networks, it expands its reach and maintains closer contact with this audience.
